臺灣博碩士論文加值系統

隨著政府政策實施，目前國人對於休閒生活逐漸的產生重視，加上少子化對於親子間互動也跟著增進，故本研究將全世界與國內常見的休憩園區作為種類區分，並針對大型休憩園區由來分類敘述，再以國內大鵬灣大型休憩園區的整體特色、由來，目前對於整體開發逐一做出介紹。然而現階段各大型園區主要收費方式大多採用傳統票券型式控管，有以下幾種型式，一票玩到底、套票券型式、分區經營型式，這些方式採行買票、攜票、驗票等流程機制，無法提供儲值等更具彈性得票券計算方式。本研究動機則針對改善大型遊憩區原有傳統票券販售方式上造成時效性上管理不便、無法得知客戶基本資料去明確了解客戶群喜好及重遊意願，公司各事業部門經營模式遇上整合困難權責問題分配不均，使得員工利潤不明內部成一盤散沙。以上諸多問題造成追蹤不易、彙整困難、效率不彰導致顧客對園區產生之負面觀感，因此，本研究出O2O虛實整合之電子票券整合模式（O2O E-Ticket Integration Model-The case of Large-scale Recreational Park）以電子票券整合模式架設大鵬幣平台，此平台整合跨事業部門之協同運作，改善傳統繁雜票券問題，提高時效性效率並與顧客間零距離互動，使得原獨立作業程序能彙整且簡化繁雜作業程序，並創造雙重便利性與消費者重遊意願。
　本研究預期帶來以下效益：（1）解決傳統繁雜票券問題；（2）顧客資料整合完善提高便利性及明確了解顧客需求與喜好；（3）各事業部門核銷作業程序上簡化許多並利潤分布均勻；（4）節省成本與人力資源；（5）加強功能分類，透過電子票券整合模式，提升顧客至休憩園區能有效率的享受假期。
關鍵字：風景區、票券、整合、資訊平台、休憩園區、消費者

With the implementation of government policies, currently, citizens in Taiwan have gradually attached importance to leisure life. Moreover, low birth rate has also led to the increased parent-child interactions. Therefore, this study divided common recreational parks around the world and in Taiwan into several categories, and described the categories of large-scale recreational parks. This study introduced the overall characteristics, origin and current overall development of Dapeng Bay large-scale recreational park in Taiwan one by one. However, at current stage, the main fee charging method of various large-scale parks is traditional ticket-based payment. The ticket-based payment is available in the following patterns: one day pass, ticket package, and region-based operation. These patterns adopt the procedures of ticket buying, ticket carrying, and ticket checking and cannot offer the more flexible ticket calculation method of stored value. The research motivation is to improve the inconvenient temporal management of original traditional ticket selling, failure to learn of customers’ basic information and understand their preference and revisit intention, corporates’ difficulties in integration of operational model of various business departments & unequal distribution of powers and responsibilities, and lack of transparency in employee profits of large-scale recreational parks. The issues mentioned above cause the difficulty in follow-up and arrangement. Besides, poor efficiency leads to customers’ negative perception of parks. Therefore, this study proposed the electronic ticket integration model of O2O click-and-mortar (O2O E-Ticket Integration Model-The case of Large-scale Recreational Park), and used electronic ticket integration model to establish Dapeng Token Platform, which integrates the cross-sectoral coordination and operation, improves the complicated traditional ticket selling issues, enhances temporal efficiency, and creates zero-distance interactions with customers to integrate the original independent operating procedures, simplify the complicated operating procedures, and create convenience for both parks and consumers and consumers’ revisit intention.
The benefits expected to be created by this study are as follows: (1) to solve the complicated traditional ticket selling issues; (2) to better integrate customer data, improve convenience and clearly understand customers’ needs and preference; (3) to significantly simplify the verification operating procedures of various business departments and evenly distribute profits; (4) to save costs and human resources; (5) to strengthen functional classification and to use electronic ticket integration model to improve customers’ efficiency of enjoying vacation in recreational parks.

Keywords: Scenic Area, Ticket, Integration, Information Platform, Recreational Park, Consumer

目錄
摘要 i
ABSTRACT iii
誌謝 vi
目錄 vii
表目錄 x
圖目錄 iii
第一章 緒論 1
1.1 研究背景 1
1.1.1 休憩園區的由來 1
1.1.2 休憩園區的種類 1
1.1.3 大鵬灣的由來與整體開發特色 3
1.1.4 儲值票券與支付系統 4
1.1.5 客戶關係管理系統 5
1.2 研究動機 6
1.2.1 跨組織資源整合困難與權責上利潤不明 6
1.2.2 傳統紙本票券繁雜管理不便 6
1.2.3 客戶群喜好無法辨識分析 6
1.3 研究目的 7
1.3.1跨事業部門之協同運作並整合權責上分配不均問題 7
1.3.2票券儲值模式減少人力與客戶便利性 7
1.3.3藉此系統研究可明確得知客戶群喜好層面 8
第二章 文獻探討 9
2.1 企業雲端應用服務採用之決策分析 13
第三章 系統架構 18
3.1大鵬灣的地理位置 18
3.1.1 面積幅圖廣闊 18
3.1.2 遊樂設施分散 19
3.2 遊園服務 21
3.3現有服務流程 23
3.3.1 入園流程模式 24
3.3.2 美食服務流程 26
3.3.3 遊憩流程 27
3.3.4 出園流程模式 38
3.4跨事業處的作業複雜性所造成以下缺點 39
3.5改善後的服務流程 39
3.5.1入園流程經由改善後模式： 40
3.5.2出園流程經由改善後模式: 43
第四章 系統功能介紹 44
4.1 大鵬幣平台-使用者介面 44
4.2 大鵬幣平台使用者-首頁介紹「入園」介面 45
4.3 大鵬幣平台使用者-首頁介紹「我的」介面 46
4.4 大鵬幣平台使用者-首頁介紹「我的票券」介面 47
4.5 大鵬幣平台使用者-首頁介紹「遊憩」介面 49
4.6 大鵬幣平台使用者-首頁介紹「美食」介面 51
4.7 大鵬幣平台使用者-首頁介紹「出園」介面 52
4.8 大鵬幣平台-效益分析 53
第五章 結論與未來展望 55
5.1 結論 55
未來展望方向 56
參考文獻 57

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