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研究生:陳怡安
研究生(外文):I-An Chen
論文名稱:服務人員的正向情緒表達之前因與後果之探討
論文名稱(外文):Exploring Antecedents and Consequences of Employee Displayed Positive Emotions
指導教授:陳建丞陳建丞引用關係
指導教授(外文):Chien-Cheng Chen
口試委員:黃櫻美耿慶瑞
口試委員(外文):Ching-Jui Keng
口試日期:2008-06-03
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:商業自動化與管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:55
中文關鍵詞:正向情緒表達正向團隊情感氛圍團隊服務氣候
外文關鍵詞:Employee Displayed Positive EmotionsGroup Affective ToneOrganizational Service Climate
相關次數:
  • 被引用被引用:7
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  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
在競爭激烈的環境下,產品本身之間的差異逐漸縮小,服務人員的情緒表達及提供符合顧客期望之服務品質,將是決定顧客是否再次消費的關鍵因素。且現在多數組織都是以團隊為主的模式運作,店內充滿活力及熱情的服務氛圍,並須仰賴所有服務人員共同努力才能呈現。過去研究發現在團隊運作的過程中,成員可能會因為面臨到不同的狀況,而產生不同的心情,進而影響情緒表達(George, 1996)。
過去有許多研究是針對情緒表達的前因及後果做探討,但變項多為個人層次的變數,較少看到關於團隊層次的研究,因此本研究欲探討是否對於服務業來說,服務團隊所呈現的正向團隊情感氛圍及團隊服務氣候,可能對於服務人員的情緒表達有重要的影響,進而影響服務人員所提供的服務好壞,也影響了顧客的知覺服務品質、購買意圖和決策。本研究以大台北地區74家服務業相關店家之155 位服務人員及74位顧客為對象進行研究。結果證實正向團隊情感氛圍有助於服務人員表達正向情緒,進而提升顧客對服務品質之評價、購買意圖和顧客購買決策。
In a highly competitive market, service organizations will enhance and manage their employees displayed positive emotions in order to promote customer service quality and satisfaction .In this study, we extends past research by proposing that group service climate and group affective tone would influence employee displayed positive emotions, and employee displayed positive emotions would influence purchase intention, perceived service quality, and purchase decision. Data were collected from 155 sales clerks in 74 retail stores in Northern Taiwan and 74 customers who were served by one of the sales clerks. Results showed that group affective tone enhance employee displayed positive emotions which in turn, influences customer evaluation of service quality, purchase intention and purchase decision.
中文摘要 I
ABSTRACT II
誌 謝 III
目錄 VI
表目錄 VIII
圖目錄 IX
第一章 緒論 1
1.1研究動機 1
1.2研究目的 5
第二章 文獻探討 6
2.1情緒表達 6
2.2團隊情感氛圍 10
2.3團隊服務氣候 13
2.4正向團隊情感氛圍對正向情緒表達的影響 14
2.5團隊服務氣候對正向情緒表達的影響 15
2.6服務人員的正向情緒表達對服務品質、購買意圖及決策的影響16
第三章 研究方法 20
3.1研究架構與研究假設 20
3.2研究樣本與施測過程 21
3.3研究變數與衡量工具 22
3.3.1正向團隊情感氛圍 22
3.3.2團隊服務氣候 23
3.3.3正向情緒表達 23
3.3.4顧客知覺服務品質 24
3.3.5購買意圖 24
3.3.6購買決策 25
3.3.7控制變數 25
3.4 資料分析方式 25
第四章 研究結果 27
4.1 相關分析 27
4.2測量模式分析 28
4.3結構模式及替代模型分析 29
第五章 結論與建議 32
5.1正向團隊情感氛圍、團隊服務氣候與知覺服務品質、顧客購買意願及購買決策之中介歷程 32
5.2實務意涵 35
5.3研究限制及未來研究建議 36
5.4研究結論 38
參考文獻 39
附錄: 50
A.服務人員問卷 51
B.觀察者問卷 53
C.顧客問卷 54
期刊論文
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學位論文
[105]黃櫻美,顧客購買意願對員工情緒表達的影響,國立台灣科技大學管理研究所企業管理學程碩士學位論文,台北,2001。
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[107]蘇慧敏,服務人員情緒表達與顧客知覺-以正負向情感性為干擾,國立台灣科技大學企業管理系研究所碩士論文,台北,2003。
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