臺灣博碩士論文加值系統

過去珠寶業鼎盛時期，為台灣經濟起飛時，許多顧客喜愛購買黃金作為保值
的商品，但近幾年來，台灣經歷金融危機、錢包緊縮，經濟景氣持續的低迷，加
上新世代年輕人消費習慣的改變及網際網路的盛行，讓珠寶業必須走向轉型，走
向服務化，以創新差異化的服務爭取市場區隔。因此本研究為以服務創新三構面
探討珠寶產業之服務創新。本研究目的為：一、探討珠寶業之服務創新事件；二、
解決個案公司珠寶產業轉型之問題。本研究採個案研究法，以玉都珠寶有限公司
為研究個案，進行資料分析，並透過文獻建構一系統分析架構，進而獲得珠寶產
業之服務創新系統。本研究獲得以下結論：ㄧ、珠寶產業服務創新系統圖，二、
系統可供相關產業使用。依據上述結論，提出管理意涵供產業參考。

In the heyday of the jewelry industry, many customers liked to buy gold as a value-preserving commodity when the Taiwan economy took off. However, in recent years, Taiwan experienced a financial crisis, wallet tightening, continued economic downturn, and new generations of young people’s spending habits. Changes and the prevalence of the Internet have made the jewelry industry must move toward transformation, service, and market differentiation by innovative differentiated services. Therefore, this study explores the service innovation of the jewelry industry with three aspects of service innovation. The purpose of this study is to: 1. Discuss the service innovation events of the jewelry industry; 2. Solve the problem of the transformation of the jewelry industry of the case company. This research adopts the case study method, taking Yudu Jewelry Co., Ltd. as a research case, conducting data analysis, and constructing a systematic analysis framework through literature, and then obtaining the service innovation system of the jewelry industry. The research has obtained the following conclusions: first. jewelry industry service innovation system map, second, the system can be used by related industries. Based on the above conclusions, the management implications are proposed for industry reference.

謝誌..................................... I
摘要..................................... II
ABSTRACT ............................... III
目 錄.................................... IV
表目錄................................... V
圖目錄................................... VI
第一章 緒論............................... 1
第一節 研究背景與動機 ..................... 1
第二節 研究目的 ........................... 2
第二章 文獻探討............................ 3
第一節 商業模式 ........................... 3
第二節 服務創新模式 ....................... 4
第三章 研究方法............................ 6
第一節 個案公司介紹 ....................... 6
第二節 分析架構 ........................... 7
第三節 資料蒐集與分析 ...................... 8
第四章 結果與討論.......................... 10
第一節 服務創新模式 ....................... 10
第五章 結論與建議.......................... 20
參考文獻.................................. 21

表目錄
表 3-1 訪談對象 .....................................................................8
表 3-2 訪談大綱 ....................................................................8

圖目錄
圖 2-1 服務創新模式 ..............................................................5
圖 3-1 服務創新模式操作型定義 .............................................7
圖 4-1 豪華珠寶之旅行程表 ....................................................12
圖 4-2 新型態工作彙整圖 .......................................................13
圖 4-3 焦點性工作彙整圖 .......................................................16
圖 4-4 珠寶銷售流程 ..............................................................17
圖 4-5 玉都珠寶 APP 功能彙整圖............................................19

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