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Taiwan is rapidly on its way to becoming a hyper-aged society. Therefore, the development of medical industries have play the vital role in population health management and medical issues. However, due to the influence of the Taiwan Health Insurance system, the Central Government of Taiwan has improved the quality of medical treatments and save medical resources by classifying the service types medical treatments.That is, providing treatments of different levels in various medical institutions correspondingly. Nevertheless, in terms of Taiwanese people''s preference for face-to-face medical consultans and treatments , large-sixe medical centers have been the priority to medical service choice , especially for those patients who need surgeries or receive diagnosis. The rural areas have limitation om regional capacity, issues of population migration, and the owners of the community-oriented medical institutions have low willingness to locate their medical institutions in the rural areas.
This research applies management theories, such as SWOT, Porter five forces analysis, business model analysis, to examine Clinic E''s case, which is located in the rural area of Pingtung County.. The research combed the vital factors of development and problems of the clinic in the rural area, and pointed out suggestions to those clinic owners who run clinics in the rural area.
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