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研究生:陳公穗
研究生(外文):Kung-Sui Chen
論文名稱:台灣鋼結構產業之經營策略與持續性競爭優勢之研究─以C鋼結構公司為例
論文名稱(外文):The Study of Management Strategies and Sustained Competitive Advantages of Steel Structure Industry in Taiwan:A Case Study of C Compan
指導教授:李建慧李建慧引用關係
指導教授(外文):Chien-Hui Lee
口試委員:楊雅博邱魏頌正
口試委員(外文):Ya-po YangSong-Zan Chiou-Wei
口試日期:2015-06-23
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:國際企業系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:10
中文關鍵詞:鋼結構經營策略持續性競爭優勢
外文關鍵詞:Steel StructureManagement StrategiesSustained Competitive Advantages
相關次數:
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鋼結構產品在台灣已被廣泛的應用於各種公共建設與營造建築等工程,諸如巨蛋體育場、電廠廠房、摩天大樓以及橋樑等重大工程,都採用鋼結構做為主要的支撐骨架。
但近幾年營建景氣不佳,又受各種政經因素之影響,鋼構產業市場供過於求。各鋼構廠商不惜削價相互競爭,造成鋼構公司無利可圖,營運日益艱困,因此如何構築經營策略及提升持續性競爭優勢,成為各鋼構公司永續經營最重要課題。
本研究藉由文獻探討、資料搜集,深入了解、分析台灣鋼結構產業近年來的發展概況,探討在紅海市場上如何區隔市場、領先同業,以提升持續性競爭優勢。並以中鋼結構公司作為個案分析對象,尋找經營策略影響持續性競爭優勢之關鍵因素,供鋼結構產業界及後續研究學者之參考。
研究結果分析發現包括(1)降低材料採購成本(2)整合集團資源(3)加強外包策略計畫及企業間策略聯盟(4)提升核心產品品質及落實工安管理政策,為影響中鋼結構公司持續性競爭優勢的關鍵因素。
Structural steel products have been widely utilized in major public construction and building projects in Taiwan such as long span arenas, buildings for power stations and steel mills, skyscraper and various kinds of bridges etc.

However, structural steel market is greatly impacted by politic and economic reasons which caused the supply exceeding the demand and steel fabricators are in keen competition together with very low amount, even in the red, in order to get the contract. The main issue currently for structural steel fabricator is to think “How to structure the management strategies and maintain the sustained competitive advantages”.

The study of this thesis uses collecting documents to analyze the development of structural steel industries in Taiwan and the key factors to the sustained competitive advantages, and finally takes an example of China Steel Structure Company (CSSC) – a leader in the field of structural steel fabrication in Taiwan for case studying.

目錄
摘 要 i
Abstract ii
誌 謝 iv
目錄 v
表目錄 vi
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究方法與目的 1
第三節 研究流程與架構 2
第四節 研究範圍與限制 2
第二章 文獻探討 3
第一節 經營策略 3
第二節 產業分析 14
第三節 企業持續性競爭優勢 22
第四節 企業經營策略、產業分析與持續性競爭優勢關聯性之探討 30
第三章 台灣鋼結構產銷概況及未來市場展望 40
第一節 台灣鋼結構產業介紹 40
第二節 台灣鋼結構產能與產銷概況 51
第四章 中鋼結構公司個案分析 58
第一節 中鋼公司及中鋼構公司簡介 58
第二節 中鋼構近年產銷及營收概況 63
第三節 中鋼構之持續性競爭優勢分析 65
第五章 結論與建議 81
第一節 結論 81
第二節 建議 82
第三節 後續研究建議 83
參考文獻 84
一、 中文部分 84
二、 英文部分 86
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