臺灣博碩士論文加值系統

This business plan first provides an insight of the increasing Chinese economy and how is has surpassed the United States as the biggest economy in the world. This created the biggest rise of middle class in the history of modern economy. This, of course, also created a vast demand in China’s blooming entertainment industry. On Oct 8th 2014, China has surpassed the United States to become the world largest economy system; China is no longer a source of cheap labor, instead, it has become the world’s largest source of consumption. There are various market opportunities in China, but nothing will top the growth in the demand for its entertainment industry.
As of 2015 February, China’s monthly box office gross has exceeded United States first time in history. China had a gross of 650M while US had 640M in dollars. Although the Chinese New Year must have helped boosted the gross box office in China, but evidently it is a clear sign that China’s potential in its movie entertainment business is a market worth investing in. The business plan will introduce the movie industry in China, explain why it is growing so fast, and analyze its target audience.
The business plan is to establish an entertainment company based in Taiwan. The proposal will explain why Taiwan is a good location to setup as the base and provides a detail competitive analysis. The firm’s main business function will be producing movies which will target the entire Chinese speaking market and more specifically the China market. The company will also directly be providing marketing assistance to boost movie box office, and recruiting talents such as directors and actors to strengthen the company’s operations. The final part of the business operation will be distribution through investing in movies produced by third parties and the related operations. It includes providing financial capital for potential movie projects in addition to buying and reselling movie rights. Finally, the proposal will dive into operational details, and how the business model will profit.

Table of Contents
1 - INTRODUCTION 1
2 – MARKET ANALYSIS 6
2.1 – China’s Great Economic Growth 6
2.2 - The Growth of Purchasing Power 10
2.3 - Chinese Governmental Support 14
2.3.1 - Co-production with Hollywood 16
2.3.2 - Construction of Qingdao Eastern Movie Studio 16
2.3.3 - Investing in foreign assets to gain distribution power 16
2.4 - The Rise of Chinese Film Industry 18
2.5 – The Target Audience 20
2.6 Conclusion 23
3 – COMPETITIVE ANALYSIS 25
3.1 – Taiwan Film Industry Background 25
3.2 - The Cradle of Stars and the Culture Advantage 26
3.3 - The Domestic Film Treat 27
3.4 - SWOT Analysis 28
3.4.1 - Strength: 28
3.4.2 - Weakness 30
3.4.3 - Opportunity 31
3.4.4 - Threat 32
3.5 – Porters Competitive Framework 34
3.6 - Conclusion 36
4 - PROPOSITION 38
4.1 – Operational Structure 38
4.2 – Organization Chart 39
4.3 - Talent Agency 40
4.4 - Film Production 42
4.5 - Film Marketing 43
4.6 - Film Distribution 44
4.7 – Operational Timeline 46
4.8 – Overall Budget Breakdown 47
4.9 - Profit Structure 48
5.0 - Conclusion 49
5 - FINAL CONCLUSION 51
APPENDIX 54
Appendix 1: A Case Study of Transformers: Age of Extinction 54
Appendix 2: A Case Study of Tiny Times (小時代2:青木時代) 55
Appendix 3: Case Study - Strength TW vs HK 56
Appendix 4: Case Study - Co-production examples and their success 58
Appendix 5: Case Study - Banned and Cuts 60
Appendix 6: Talent Agency Operation Cost Breakdown 62
Appendix 7: Film Production Operation Cost Breakdown 63
Appendix 8: Overall Budget Estimate Breakdown 65
Appendix 9: Rate of Return Statistic Evaluation 66
REFERENCE: 67

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