臺灣博碩士論文加值系統

This business plan presents the execution of an expansion from its already existing store in Panama. It will focus primarily on the sale and distribution of commercial refrigeration equipment, such as display cases, beverages fridges, freezers, and all its required component parts and accessories. To optimize maximum profit, all of the equipment is imported from trusted and reliable suppliers. This business proposal also includes a rigorous plan of logistic process, finance analysis, marketing and management strategy to assure positive outcomes.

The demand for ready-to-eat products and the trend of people dining out has increased through the years in Panama; consequently, leading to an increase of demand for the commercial refrigeration equipment. In other words, increase of food consumption has become the major growth prospects for commercial refrigeration equipment market, which is driven mostly by supermarkets, restaurants and other food and beverages retail stores.

While the first and current store is having increasing earnings through the years, the space for equipment exhibition in the store is getting small due to the large inventory of spare parts. With this restraint, an expansion was proposed in order to solve this issue. Two different alternatives will be presented in this business plan and the most feasible and convenient one will be implemented to exhibit exclusively the commercial refrigeration equipment. The purpose of this expansion is to increase sales and eventually be recognized as one of the largest refrigeration store in Panama.

List of Figures v
List of Tables vi
1. Executive Summary 1
2. Introduction 2
3. Background 4
4. Execution Plan 6
5. Tentative Store Location 7
5.1. Location ‘A’ 8
5.2. Location ‘B’ 10
6. Brand 13
7. Main Products 14
7.1. Refrigeration Equipment 15
7.2. Component Parts 22
8. Services 23
8.1. Equipment Delivery 23
8.1.1. Equipment Delivery Fee 24
8.2. Equipment Warranty 25
8.3. Maintenance and Repair 26
9. Marketing Strategy 27
10. Management 29
11. Human Resources 32
11.1. Hiring Process 33
11.2. Panama Minimum Wage Rate 34
11.3. Extra Hours Payment 36
11.4. Salary According to Job Position 38
11.5. Incentives and Bonus 39
12. Logistic 41
12.1. Importation Process 42
13. Warehouse and Inventory 43
14. Potential Customers 46
14.1. Retail 46
14.2. Wholesale 47
15. Potential Suppliers 48
15.1. Taiwan Supplier 48
15.2. Puerto Rico Supplier 48
16. Competitors 49
17. External Environment Analysis 52
17.1. Threat of New Entrants 52
17.2. Bargaining Power of Buyer 53
17.3. Threat of Substitutes 54
17.4. Bargaining Power of Supplier 54
17.5. Competitive Rivalry 55
18. SWOT Analysis 57
18.1. Strengths 57
18.2. Weaknesses 58
18.3. Opportunities 59
18.4. Threats 60
19. Financial Analysis 61
19.1. Taiwan Supplier 61
19.1.1. Invoice 61
19.1.2. Customs Fee 62
19.1.3. Per Unit Sale Price 62
19.1.4. Profit 64
19.2. Puerto Rico Supplier 66
19.2.1. Invoice 66
19.2.2. Customs Fee 66
19.2.3. Per Unit Sale Price 67
19.2.4. Profit 68
19.3. Operating Expenses 70
20. Future Expansion 72
21. References 73
22. Appendix 74

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