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研究生:朱萬珍
研究生(外文):Chu, Wan - Chen
論文名稱:成衣廠與貿易商之夥伴關係 - 以聚陽實業與利豐集團為例
論文名稱(外文):The partnership Research for the Member of Garment Manufacturer and Trading Company - A example of Makalot Industrial Company Limited and Li and Fung Limited
指導教授:丁瑞華丁瑞華引用關係
指導教授(外文):Ding, Jui Hua
口試委員:尤政平、丁瑞華、汪志堅、林隆儀
口試委員(外文):Yu, Cheng Ping、Ding, Jui Hua、Wang, Chih Chien、Li, Long Yi
口試日期:2013-06-15
學位類別:碩士
校院名稱:輔仁大學
系所名稱:織品服裝學系碩士班
學門:民生學門
學類:服飾學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:87
中文關鍵詞:夥伴關係
外文關鍵詞:partnership
Facebook:jasmine_520@hotmail.com
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客戶與製造商之夥伴關係建立乃成衣產業之重要成長關鍵。本研究主要探討成衣產業夥伴關係因應市場需求之轉變,成衣廠與貿易商如何轉變經營模式進而創造互利互惠之產業模式。以往成衣產業缺乏外語能力之人才與拓展市場與客戶之管道,故仰賴貿易商從事貿易行為比重大且貿易商扮演極為重要之角色。但隨著長久以來成衣廠人才之培養與精進不論是在成衣專業溝通的能力加強外,市場上最重視之設計創新能力也隨之俱備成熟。成衣廠與貿易商之角色逐漸面臨轉換功能之時代,成衣廠與貿易商如何在新模式中找到各自的專業定位並為雙方創造有價值的夥伴關係。為此論文探討之目的。如何建立成衣廠與貿易商成功夥伴關係的建議如下:
一、 夥伴關係需建立在雙方都同向了解夥伴關係意義。
二、 夥伴關係行為上的承諾需雙方皆有認同。
三、 了解夥伴關係相互依賴之優點。
四、 成衣廠與貿易商合作之優勢需完整分析。
五、 了解成衣廠已俱備之能力分析與貿易商即將面臨的挑戰。
六、 如何利用夥伴關係創造雙贏之商業行為。

The purpose of this essay is to analyze the business partnership and working pattern in between garment manufactory and agent in textile industry in Taiwan.
First of all, the essay is based on the documents of industry analysis and interviews with experienced executive managers in textile industry to determine bottleneck existed in the industry. Secondly, Makalot Industrial Company Ltd., (included textile, apparel products) and Li and Fung is used as a case study in this essay. Items analyzed include competitive advantages of these two companies, strategy, logistics, enterprise culture and reengineering analysis.
All import elements derived from this analysis are categorized as key successful factors and core competencies competitive advantages found in this study of Makalot Industrial Company Ltd. and Li and Fung are:
1. Definition of partnership
2. Definition of commitments
3. Advantage of reciprocal dependence
4. Benefit of working with agent
5. Business model changes in the textile industrial
6. Method of long term win win partnership

目錄
中文摘要 …........i
英文摘要 ...... ii
誌謝 ..iv
圖目錄... .vii
表目錄 viii
第一章 緒論 .10
第一節 研究背景與動機 .10
第二節 研究目的 .11
第三節 研究範圍 .11
第二章 文獻探討 .13
第一節 夥伴關係 .13
第二節 合作..............................................................................................17
第三節 信任…………………………………………………………......23
第四節 承諾…………………………………………………………......28
第五節 相互依賴……………………………………………………......33
第六節 共同利益……………………………………………………......37
第三章 研究方法 ..41
第一節 研究流程 ..41
第二節 研究架構 ..41
第三節 研究對象選取 ....43
第四節 研究收集方式…………………………………………………..44
第四章 個案分析 ..44
第一節 聚陽實業股份有限公司 ..44
第二節 利豐個案介紹 ..54
第三節 個案訪談分析…………………………………………………..62
第五章 研究結論與建議 .68
第一節 研究結論 .68
第二節 研究發現 .68
第三節 研究限制……………………………………………………….72
參考文獻 ...73
中文部分 .73
英文部分 .73

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網路部分
1.利豐集團 http://www.lifung.com/
2. 聚陽實業股份有限公司 http://www.makalot.com.tw/



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