臺灣博碩士論文加值系統

本個案藉由便利超商「萊爾富 Hi立即沖印專案」，描述萊爾富超商、台灣索尼與宇冠科技三家企業進行跨界合作策略聯盟之推動執行過程，在專案策畫中如何應用藍海策略之四項行動架構，提供整合服務、技術以及通路的新型態商業模式，超越激烈競爭的數位沖印產業紅海，邁向價值創新的藍海。
宇冠科技為影像設備與影像處理軟體的研發廠商，專精於以相片沖印便利站Photo Kiosk為前台，提供無人化自助式影像沖印服務，以加值服務網站iMage為後台，提供會員線上影像存取、編輯與授權機制、異地取件沖印服務，進而結合Sony最先進熱昇華列印技術的商用數位相片印表機，借助Sony的品牌魅力強化行銷，打出『Print by Sony』的標語強調其最高品質，並且更進一步結盟萊爾富超商於門市據點普設機台，在最短的時間內，讓機器上架營運，迅速擴建拓展其數位沖印通路，匯聚三方力量而得以成就超商「立即沖印」創新服務。
本個案係配合金偉燦、莫伯尼（2005）藍海策略著作所闡述精髓，印證企業自省四項行動架構，超越競爭邁向藍海的實例討論，再向上延伸探討策略聯盟、商業模式，服務創新之管理課題。

The case is according to the convenient chain store Hi-Life “Hi Instant Photofinishing Service Project” to describe the executive processes about cross-industrial cooperation, strategic alliance among Hi-Life International Co., Ltd., Sony Taiwan Limited and UFIRST Tech Co., Ltd. three companies. How to practice “The Four Actions Framework (Eliminate, Reduce, Create, Raise) of Blue Ocean Strategy in their project planning to provide an new business model that integrated service, technology with sales channel, to get beyond the red ocean of intense competition among the digital photofinishing industry then going toward the blue ocean of value innovation.
UFIRST Tech Co., Ltd. is a company for researching and developing about the image output devices as well as the image processing software. It is concentrating on how to provide an image printing service as the unmanned stores, self-service by a photo kiosk at the front line. And providing a value-added website “iMage” as the backstage for membership enjoying on-line image file access, editing and authorization function as well as remote photo printing service. Furthermore, it combined Sony digital photo printer with the state-of-the-art technology of dye sublimation printing, also drawn support from Sony’s brand image showing the slogan of “Print by Sony” for emphasizing the best quality. Then it went a step further to accomplish the strategic alliance with Hi-Life. Installed the photo kiosks at the convenient chain stores, started the business operation in a very short time. The sales channel of digital photo printing service could be expanded rapidly. Eventually it assembled three kinds of enterprise resource to achieve the service innovation of “Instant Photofinishing Service” in convenient chain store.
The case is in accordance with the essences of Blue Ocean Strategy, the book published in 2005 and written by W. Chan Kim and Ren&;eacute;e Mauborgne. It is a case study about how enterprises consider and practice the Four Actions Framework to get beyond competition for creating and capturing blue oceans. The other topics for further discussing in management science are regarding strategic alliance, business model and service innovation.

摘要 I
ABSTRACT II
誌謝 III
目錄 IV
圖目錄 V
表目錄 VI
第一章 個案本文 1
1.1 驚變─專案觸礁 1
1.2 緣起─商機乍現 2
1.3 本事─個案公司簡介 3
1.4 生態─產業市場結構 8
1.5 獻策─整合互補 14
1.6 締約─異業結盟 17
1.7 緣滅─如何收拾殘局？ 23
第二章 教師手冊 24
2.1 個案總覽 24
2.2 教學目標與適用課程 25
2.3 學生課前討論問題 27
2.4 學生課前準備 27
2.5 個案背景 28
2.6 個案分析 31
2.7 教學建議 54
2.8 板書規劃 55
2.9 後記─藍海生生不息 61
參考文獻 64

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