|
Abstract
With network science and technology flourish, under the island economies of tray operation, Taiwan agency businesses face to such high-strength competitive market, the survival of the fittest knockout staged at any time. Agency enterprises must enhance the business competitive capabilities to go out the difficult position, in order to ensure becoming a perpetual going-concern. So the Unbundle Corporation is a business model for agency enterprises to create another value. Unbundle Corporation must first master the opportunities and to decide the scope of business, and also to assess the risk and prepare the contingency measures, in order to ensure the success of unbundling. This research company, face to Taiwan industrial product market demand decreasing and foreign equipment vendors positive to set up sales department, such risk of internal and external shocks. Agency enterprises unbundle their sales business into subsidiaries or put in R&D production. Through the Science and Technology Innovation to integrate with the industry for creating the business opportunities, to expand business scope by industry alliances and to break through business dilemma, their business scale toward into group holding.
This study uses unbundle corporation model to study the perpetual going-concern of agency enterprise, select six benchmarking agency enterprises as the data collection objects, and do the depth interview with the person who have the decision-making power or the actual business operator at the benchmarking enterprise, in order to gather complete practice data of unbundling. An analysis three stages of unbundling needs the perfect preparation for each stage. From unbundle period, agency enterprise unbundle their business into subsidiary, then to put the R&D technology into production and to create brand and enhance the competitive advantage in the science and technology innovation period. And finally to the alliance period, industry alliance & holdings the business, create brand and expand the scale of operation.
The dilemma for agency enterprises, the one is the sole agency can still be recovered even you do a good brand management. Another one is to put brand operations but due to the market changes failed to profit. The business investment will suffer setbacks. In this study, through Unbundle Corporation, the agency enterprises enhance the competitive advantages and strengthen management capacity. So that enterprises face the business environment changes, the overall revenues remained stable profit growth. But also because the Unbundle Corporation expand business scope, and then into the international market put the group''s development towards a successful model. In this study, the final conclusion and recommendations to agency enterprises must adopt Unbundle Corporation, in response to market competition changes of management, to ensure sustainable growth of enterprises.
|