臺灣博碩士論文加值系統

在今日環保意識抬頭下，油電混合車(Hybrid Electric Vehicle, HEV)可兼顧省能、低污染，可謂是未來車輛中的一大福音。油電複合車是一種結合引擎與電動馬達零污染特性所創造出輸出功率大、續航力佳與低噪音的一種省能、低污染且具環保概念的車輛。近十年來，二氧化碳的排放量以每年5.6%的成長率增加。因應日益惡化的地球環境，發展高效率且低污染排放的環保性交通工具，並且結合政策補助加以推廣，便成了各國政府面臨的首要課題。現行的環保車輛，包括瓦斯車、電動車、燃料電池車、酒精車、生質柴油、太陽能車、油電混合車（Hybrid Electric Vehicle，HEV）等。油電複合動力車因技術較為成熟，有較佳的價格優勢以及不需充電的方便性，成為現階段低污染車輛之主力產品。
本研究在企業社會責任的理念下，探討消費者購買油電混合車時除了企業社會責任的考慮因素下，必需有內部動機與外部動機因素的結合才會促使消費者增加購買油電混合車的動機。而過去的研究以負面表列的方式探討消費者購買油電混合車為什麼不考慮企業社會責任，本研究透過內部與外部因素的結合，從微觀的消費者個人，到宏觀的政府政策，以正面表列的方式探討消費者購買油電混合車為什麼要考慮企業社會責任。
而在政府的政策方面其不同於美國、義大利或是其它先進國家有其文化脈絡，台灣的市場相對較小，政府沒有致力於油電混合車市場的補助，也間接的導致消費者以價格、高燃油效率的方式導向為購買油電混合車，也可以說是很原始的消費習慣。

In the past 10 years, emission of carbon dioxide, or CO2, has increase by an average of 5.6% every year. In response to the ever degenerating environment, developing high-efficiency and low-emission environmental transportation methods, and promoting them with policy incentives, has been the primary task of the governments around the world. Currently available options include natural gas vehicle, electrical motor vehicle, fuel cell vehicle, flexible-fuel vehicle, solar vehicle, and HEV. Due to its matured technology, price advantage, and convenience of not requiring constant recharging, HEV has become the mainstream choice among the alternative-fuel vehicles.
On the premise of CSR, this study aims to explore the factors influencing consumers’ choice of HEV, that in addition to corporate social responsibility, the consumers needs both internal motives and external motives to entice them to choose HEV over conventional gasoline vehicle. Studies in the past focus on why consumers do not factor corporate social responsibility in their purchase decisions by listing the negative reasons. This study, however, aims to combine the internal and external factors, and to consider from both microeconomic and macroeconomic perspectives, to product a positive list on reasons why the consumers should consider corporate social responsibility in their decision the purchase of HEV. On the policy front, unlike the governments of United States, Italy, or other developed countries that promote HEV with certain cultural context, the government of Taiwan has yet to act aggressively in providing incentives to HEV, largely due to the small size of the automobile market in Taiwan. This indirectly causes the consumers to base their choice of HEV on primitive factors, such as price and high energy efficiency.

表目錄
表2-1 Toyota集團Hybrid車款年譜 8
表2-2 Prius與Honda的比較 9
表2-3 T M C旗下Hybrid產品歷年銷售表現 9
表2-4小客車(轎式、旅行式)省油車輛-整體排名前十名-以歐盟測試程序測試 14
表2-5 國內銷售之複合動力車與柴油車資訊一覽表 15
表2-6企業永續開發策略 30
表4-1 內部因素類目表初始架構 56
表4-2內部因素類目表最終架構 56
表4-3外部因素類目表 58
表5-1 TOYOTA汽油車與油電混合車油耗比較 80

圖目錄
圖1-1 研究流程圖 3
圖3-1研究架構圖 52
圖4-1高燃油效率對企業社會責任購買因素的影響 59
圖4-2 環保意識對企業社會責任購買因素的影響 64
圖4-3 社會價值對企業社會責任購買因素的影響 69
圖4-4 積極創新的態度對企業社會責任購買因素的影響 70
圖4-5 降低汽油依賴性對企業社會責任購買因素的影響 72
圖4-6外部因素對企業社會責任購買因素的影響 74
圖5-1 內、外部因素與企業社會責任購買因素之統整 79
圖5-2 CSR購買因素與環保意識的矛盾 80

參考文獻
新聞資料來源
1.奇摩網站-清新、節能建議書 歐洲商務協會的共同建言
2.奇摩網站-猜猜看誰要來分「油電車」這塊大餅！
3.奇摩網站-電動車才值得鼓勵？美國年底取消油電混合動力車款的補助優惠！
4.奇摩網站-節能車震撼泰國汽車工業！
5.奇摩網站-歐巴馬左右車壇節能標準，2025年平均油耗要達26.4km/L！
6.奇摩網站-節能車一年替公司省下…2.7億鎊！？
7.奇摩網站-中國節能車款購車補助新制上路，平均油耗至少19 km/L才有補助
8.奇摩網站-2009年全美十大環保城市名單出爐！
9.2007.06.25 奇摩網站-那裡的油電車最多？
10.2008.09.11 U-CAR-減碳達人，Volvo推出C30、S40、V50 DRIVe節能車型
11.2008 奇摩網站-大部分消費者都願意花錢買油電車！？
12.2009.02.10 U-CAR-補助3萬不夠看，買環保車義大利政府補助最高達20萬元
13.2009.2.20 奇摩網站-終於對了 Hybrid貨物稅減半 不會獨厚TOYOTA
14.2010-03-12 奇摩網站-油電車怎麼改裝? Hybrid Hot Tune On Air
15.2010.12.10 奇摩網站-省還要更省Honda Fit Hybrid 入門油電混合車
16.2011.11.24中時網站-替代能源車款蓄勢待發　Honda首推節能車款001與002
17.2011.12.08 中時網站-數百輛新車耀眼展出　台北車展香車美人一次看夠
18.2012奇摩網站-史上最低價油電車 TOTOTA Prius c 85.9萬到港開賣
19.2012奇摩網站-油電運動去 Lexus CT200h F Sport全新體驗
20.2012.01.24 中時網站-12年的努力　Honda hybrid產品銷售突破80萬大關
21.2012.02.09 U-CAR-Toyota Camry Hybrid車系編成G、V、Q三車型，頂級Q車型主攻後座買家
22.2012.02.16 奇摩網站-國產油電首發 每公升32.28公里、售價106.9萬元
23.2012.03.07 中時網站-中國浙江力挺新能源車　納智捷前途一片光明
24.2012.02.09 U-CAR-Toyota Camry Hybrid車系編成G、V、Q三車型，頂級Q車型主攻後座買家
25.2012-03-12-Camry Hybrid市區省油競賽試駕會　寫下22.8km/L平均油耗佳績
26.2012-05-17 中時網站-車用垃圾新生命　廢物也能有春天

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