臺灣博碩士論文加值系統

本研究運用層級分析法(Analytic Hierarchy Process)，探討求職者在選擇航空公司之評估準則及因素。過去研究主要以企業為出發點來探討企業應如何進行人才招募，但現今社會講求雙贏的局面，加之航空業勞力密集產業，對於招募的員工素質極為重視，因此本研究以航空業求職者之角度來探討選擇航空公司之評估準則，以作為航空公司招募人才之參考。透過文獻蒐集與歸納，以及求職者訪談，建立包含四大構面與八項因素指標之層級架構，緊接著，藉由問卷調查與程度比較分析將構面與因素進行排序，分析結果顯示，於構面方面，薪資福利與企業形象最受求職者所重視，而服務多樣化、薪資制度、外派機會等為前三項重要評估因素，因此，航空公司若能就此分析結果，設計對應的招募條件，將有助於該公司獲得所需的人才。

This study uses the Analytic Hierarchy Process to explore the criteria and factors for job seekers in airline selection. In the past, the research mainly focused how to implement the recruitment from an enterprise perspective. However, the modern society stresses a win-win outcome. Moreover, the airline industry is a labor-intensive industry and thus airline companies require to recruit excellent employees. Therefore, this study explores the evaluation criteria of applicants in airline selection. Through literature review and interviews, a hierarchical structure consisting of four criteria and eight factors are established. Subsequently, the criteria and factors are evaluated and sorted by using questionnaire survey and pairwise comparison analysis. The analytical results show that payroll benefits and corporate image are most valued by applicants, while service diversification, salary systems, and expatriate opportunities are three important factors. Therefore, the airline companies can design the adequately recruitment conditions according to the analytical results such that the companies can obtain the expected employees.

第壹章、緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 4
第四節 研究流程 5
第貳章、文獻探討 7
第一節 民用航空業 7
第二節 人才招募 8
第三節 組織人才吸引力 9
一、客觀因素 10
二、主觀因素 11
第四節 求職者決策 13
一、企業形象 13
二、薪資福利 15
三、企業規模 18
四、跨國企業 19
第五節 層級分析法 23
第六節 文獻探討小結 29
第參章、研究方法與設計 31
第一節 本章概要 31
第二節 研究步驟 31
第三節 研究架構 32
第四節 研究設計 34
一、各構面之因素介紹 35
第五節 研究工具 36
第六節 研究對象 36
第七節 問卷設計 36
第肆章 問卷結果與分析 38
第一節 求職者背景資料分析 38
第二節 層級分析法構面權重之計算 40
第三節 構面排序結果與分析 42
一、整體之構面權重結果分析 42
第伍章 結論與建議 47
第一節 研究結論 47
一、企業形象構面結論分析 47
二、薪資福利構面結論分析 48
三、企業規模構面結論分析 48
四、跨國企業構面結論分析 48
第二節 研究建議與限制 50
一、研究建議 50
二、研究限制 50
參考文獻 51
附錄、求職者問卷 59
圖目錄
圖 1-1 國人赴海外就業人數 2
圖 1-2 研究架構圖 6
圖 2-1 AHP 層級架構 24
圖 3-1 研究步驟 32
圖 3-2 求職者選擇航空業之架構圖 34
圖 4-1 整體各構面權重分析直條圖43
圖 4-2 企業形象之因素較44
圖 4-3 薪資福利之因素較45
圖 4-4 企業規模之因素比較45
圖 4-5 跨國企業之因素較47
表目錄
表 2-1 求職者工作條件 9
表 2-2 企業形象 15
表 2-3 中華航空福利獎金制度 17
表 2-4 薪資福利 18
表 2-5 企業規模 19
表 2-6 跨國企業 20
表 2-7 求職者對於航空業之構面與其因素 22
表 2-8 AHP 評估尺度定義與說明 25
表 2-9 AHP 問卷範例示意圖 26
表 2-10 求職人數表 30
表 3-1 求職者選擇航空業之重要因素-企業形象 構面 35
表 3-2 求職者選擇航空業之重要因素-薪資福利 構面 35
表 3-3 求職者選擇航空業之重要因素-企業規模 構面 35
表 3-4 求職者選擇航空業之重要因素-跨國企業 構面 36
表 4-1 求職者背景資料統計分析表 39
表 4-2 求職者決策一致性檢定分析表 40
表 4-3 影響求職者選擇航空業之構面和各因素之整體權重 41

網站資料
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交通部民用航空局，
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