臺灣博碩士論文加值系統

鋼鐵產業為工業發展的基礎，也是經濟發展的基石，亦為國家的策略性基礎工業之一。其產業關連性廣泛，能帶動上下游與相關產業之發展。可見鋼鐵產業於工業發展是佔有相當之份量。也因此鋼鐵業被稱為「火車頭」產業。近年來，國內外鋼鐵產業受到供過於求，產品消化問題之影響，導致競爭激烈，無法獲利，更令經營環境加速惡化。終究就是經營不善與企業倒閉，或是被併購等結果。然而要在料源掌控不易、無法建構完整的供應鏈、經營條件不佳等之環境下，能夠有獲利盈餘是需要具備有優良的「企業體質」。
A個案公司成立於 2008年7月，為中鴻鋼鐵股份有限公司 100%投資之子公司，廠區位於高雄市小港區臨海工業區，佔地 12.25公頃，資本額 30億元，主要設備為一條年產 30萬噸連續熱浸鍍鋅線及一條年產 100萬噸連續酸洗冷軋線。A個案公司由母公司充分原料的供應，目前主要營業項目為各種不同強度、機械性質之熱軋或冷軋熱浸鍍鋅鋼捲之製造，及接受中鋼、中鴻委託生產熱軋酸洗塗油鋼捲。
本研究從資源基礎理論的觀點，採質化研究方法，透過次級資料及深度訪談資料之收集與歸納來探討 A個案公司的獨特競爭力與競爭優勢。分析而得出下列的結論：(1) 應加強組織資源並進行規模式與前瞻性的海外市場開發，藉由自身所擁有的競爭優勢如成熟的生產技術，完整的產業供應鏈體系、優秀的人才與強大集團母公司資源的同時，更應考慮進行規模性與前瞻性海外市場開發，來穩固公司的利基基礎；(2) 發展具有區隔性的產品，努力的往本身的特色產品發展，透過母公司集團資源的協助，轉往更高階的產品發展，發展出與業界有區別性的產品；(3) 持續的品質改善，提供顧客高品質的服務，讓企業更具高度的競爭力也讓企業的生命力永續發展，而立於不敗之地。
並針對 A個案公司，提出了實務的建議：(1) 加強差異化客戶管理能力，提供客戶利基產品並深入了解客戶需求所在，確保作業順暢，讓顧客具有更便利的下單模式；(2) 創造價格及低成本利基，透過系統化的訂單生產追蹤控管，減少等待及庫存成本，確保符合顧客要求品質，保障銷售雙方利益；(3) 垂直及水平資源整合，結合母公司集團資源優勢，積極加強開發高附加利潤鋼材，並充分透過供應鏈管理充分運用設備以及原物料優勢生產，維持高度生產機動性、藉以提升品質優勢及產業的競爭力。

The important foundation of the industrial development is the iron &; steel industry and it not only relate to economic development, also is the one of the strategic of country. In recently year, the steel industries suffered from the oversupply problems domestically which resulting in fierce competition and decrease the profit of the corporations. In order to overcome the dilemma of operation, like the materials supply chain, the quick-change environment and so on, the most important part is the competitive advantages of company.
From the research of A company study found that (1) well-equipped, high productivity; (2) good quality, stable source of quality materials and no shortage of raw materials; (3) great technology and talent support from mother company to enhance the innovation capability of high value products. A company in addition to strengthening the organizational resources, but should also be pay attention to overseas market development, focus on the industry, to develop their own features and continuous quality improvement; this study also suggest A company should enhance the vertical and horizontal integrate of supply chain with new technologies and focus on custom services.
This research is from the view of resource-based theory, used a qualitative research methods, through information collection and induction of secondary data and depth interviews to explore the unique competitiveness and competitive advantage of A case company. Analysis and come to the following conclusions: (1) Strengthen and organize resources, scale type and forward-looking development of overseas markets, by its own competitive advantage, such as a mature production technology, complete industrial supply chain system, excellent talent and a strong parent company of the Group resources at the same time, more consideration should be given to the scale and forward-looking development of overseas markets, to stabilize the company''s niche basis; (2) Development of segmentation products, efforts to the development of specialty products, through the assistance of the parent Group resources transferred to a higher level of product development, development of different products with the industry; (3) Continuous quality improvement, to provide customers with high-quality services, allow enterprises to more highly competitive the vitality of sustainable development, and an invincible position.

A case company practice recommendations: (1) Strengthen differentiated customer management capability to provide customers with niche products and in-depth understanding what the customer needs, to ensure smooth operations, so that customers with more convenient single mode; (2) Create price and low-cost niche, production tracking control through the systematic order to reduce the waiting and inventory costs, to ensure the quality meet the customer requirements, to protect the interests of both sales; (3) Vertical and horizontal integration of resources, combined with the resources of the parent Group advantages, and actively enhance the development of high added-profit steel and fully through the supply chain management make full use of the advantages of equipment and raw materials production, to maintain a high degree of production mobility, in order to enhance the quality advantage and competitiveness of the industry.

誌 謝 i
摘 要 ii
Abstract iv
目 錄 vi
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 1
第三節 研究流程 3
第四節 研究範圍與限制 4
第二章 文獻探討 5
第一節 競爭優勢 5
第二節資源基礎理論 11
第三節 產業代工模式 29
第三章 產業現況及特性分析 32
第一節 產業現況 32
第二節 產業特性分析 40
第四章 研究設計 57
第一節 研究架構 57
第二節 研究方法 57
第五章 A 個案公司實證分析 59
第一節 A 個案公司簡介 59
第二節 A 個案公司分析 76
第六章 結論與建議 82
第一節 結論 82
第二節 建議 83
參考文獻 85
附錄一 A 個案公司新進人員教育訓練規定 94
附錄二 訪談大綱 100

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網站部分
許詩玉博士網站，競爭優勢的定義：古今中外最周全明白的解釋，2011年6月23日 (http://drasyhsu.blogspot.tw/2011/06/blog-post_7514.html)
中國鋼鐵股份有限公司 T2冶金技術處 (https://cscqs01.csc.com.tw/qs_home/CTS/web/index/index.asp)