臺灣博碩士論文加值系統

Mobile Commerce or M-Commerce makes reference to the ability to conduct wireless network commerce transactions using mobile applications on mobile devices. M-Commerce promises to change the way consumer interact with brands and products. The majority of the consumers in South Korea have had experience mobile commerce for purchasing products and services. They usually spend as much time on each mobile transaction as they buy products or services on the online stores. Mobile Commerce market in South Korea has had more than doubled in values comparing to other countries since 2010. Nowadays, it represents approximately one-third of part of web-based transactions. Using smartphones to purchase products and services already has become a part of life. About two thirds of the population has done so at least once, up from fewer than half. Need to add how long ago? This study’s focus is on the potential impact and factors that can sustain the growth of mobile commerce market in South Korea. It also attempts to summarize the key points and basic concepts of M-Commerce.

ABSTRACT iii
ACKNOWLEDGEMENT iv
CONTENTS v
LIST OF TABLES viii
LIST OF FIGURES ix
CHAPTER ONE: INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Objectives 4
1.4 Research Limitation 4
1.5 Research Framework 4
CHAPTER TWO: LITERATURE REVIEW 6
2.1 Electronic Commerce (E-Commerce) 6
2.1.1 Defining of E-Commerce 6
2.1.2 Unique Features of E-Commerce 6
2.2 Understanding of Mobile Commerce (M-Commerce) 8
2.2.1 Defining of M-Commerce 8
2.2.2 Devices of M-Commerce 8
2.2.3 Characteristics of M-Commerce 9
2.2.4 Features of M-Commerce 10
2.2.5 M-Commerce Services and Applications 12
2.3 M-Commerce Enabling Technologies 16
2.3.1 Network Technologies 16
2.3.2 Service Technologies 16
2.3.3 Wireless Application Protocol (WAP) 17
2.3.4 Mobile Commerce Terminal 17
2.3.5 Security Technology - Public Key Infrastructure (PKI) 18
2.3.6 Mobile Location Technologies 18
2.3.7 I-Mode 18
2.4 Advantages and Disadvantages of M-Commerce 19
2.4.1 Advantages of M-Commerce 19
2.4.2 Disadvantages of M-Commerce 20
2.5 Differences between M-Commerce and E-Commerce 20
2.5.1 Communication Mode 21
2.5.2 Internet Access Devices 21
2.5.3 Development Languages and Communication Protocols 21
2.5.4 Enabling Technologies 21
2.6 The Environment of Mobile Commerce in South Korea 23
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY 28
3.1 Research Model and Hypothesis 28
3.1.1 Conceptual Research Model 28
3.1.2 Research Hypothesis 29
3.2 Research Design 29
3.2.1 Statistical Package for the Social Science (SPSS) 29
3.2.2 Reliability and Validity Analysis Method 30
3.2.3 Regression Analysis Method 31
3.3 Data Collection 32
3.4 Pre-Test 32
3.4.1 Basic Characteristics of Respondents 32
3.4.2 Measurement Variables 34
CHAPTER FOUR: RESEARCH RESULT AND DATA ANALYSIS 37
4.1 Descriptive Analysis Result 37
4.1.1 Respondents’ Basic Characteristics 37
4.1.2 Respondents’ Behaviors and Environmental of Mobile Devices 38
4.1.3 Respondents’ Experience of Using Mobile Commerce 39
4.1.4 Measurement Variables 41
4.2 Pearson’s Correlation Analysis Result 42
4.3 Regression Analysis Results 43
4.3.1 Regression Result for Hypothesis 1 43
4.3.2 Regression Result for Hypothesis 2 43
4.3.3 Regression Result for Hypothesis 3 44
4.3.4 Regression Result for Hypothesis 4 44
CHAPTER FIVE: CONCLUSION AND SUGGESTION 46
5.1 Research Conclusion 46
5.2 Limitation and Suggestion 47
5.3 Implication 47
5.4 Future of Mobile Commerce in South Korea 48
REFERENCES 49
APPENDIX SURVEY QUESTIONNAIRE 52

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