臺灣博碩士論文加值系統

近年來，由於行動裝置及行動網路的普及，各式APP因應而生，席捲全球，使用社交網路這股風潮帶動行動通訊軟體快速的發展，成為新興的傳播媒介。本研究根據資訊處理理論結合媒體同步理論，探討歸納出行動通訊軟體用戶的四項需求及其軟體的六項資訊處理能力，以適配觀點來探討需求與能力之間的關係，以及其對後續持續使用的影響。
研究結果發現:(一) 行動通訊軟體的用戶需求與其資訊處理能力之間存在適配關係。(二) 行動通訊軟體用戶需求與其資訊處理能力的適配關係對於持續使用的績效有顯著影響。(三) 行動通訊軟體用戶在社交互動方面的需求與軟體的立即回饋性、平行性、符號多樣性、可複述性、再處理性能力存在適配關係。(四) 行動通訊軟體用戶在資訊獲取和分享方面的需求，與軟體的平行性能力存在適配關係。(五) 行動通訊軟體用戶在凝聚情感上的需求，與軟體的立即回饋性、平行性、符號多樣性、可複述性能力存在適配關係。(六) 行動通訊軟體用戶在自我表達上的需求，與軟體的立即回饋性、平行性、符號多樣性、可複述性、再處理性、個人化焦點能力存在適配關係。根據此研究結果，本研究也提出學術及實務上的意涵，以供未來研究之參考。

In recent years, the popularity of mobile devices and availability of WIFI has led to an exponential increase in mobile apps globally. According to the Information Processing Theory and Media Synchronicity Theory, this study examines and concludes that there are four main needs of the end user and six information processing capabilities of mobile communication software. The study examines the relationship between the needs of the end user and the capabilities of mobile communication software based on fit to determine the continued use influence in the future.
The results of this research demonstrate that: 1)There is a fit relationship between the end user’s needs and the information processing capabilities of mobile communication software, 2)The goodness of fit between the end user’s needs and information processing capabilities of mobile communication software has an impact on continued use, 3)There is a fit relationship between the end user’s social interaction needs and the immediacy of feedback, symbol variety, parallelism, rehearsability, reprocessability capability of mobile communication software, 4)There is fit relationship between the end user’s need for acquiring and sharing information and the parallelism capability of mobile communication software, 5) There is a fit relationship between the end user’s need to build a sense of community and the immediacy of feedback, symbol variety, parallelism, rehearsability, reprocessability capability of mobile communication software, and 6) There is a fit relationship between the end user’s need for self-expression and immediacy of feedback, symbol variety, parallelism, rehearsability, reprocessability capability of mobile communication software. The results of this study has implications both for academia but also for practical application
now and in the future.

摘要 I
Abstract II
誌謝 III
目錄 IV
表目錄 VI
圖目錄 VII
壹、緒論 1
一、研究背景與動機 1
二、研究目的 3
貳、文獻探討 4
一、行動通訊軟體 4
二、資訊處理理論（Information Processing Theory,IPT） 5
（一）資訊處理理論之基礎概念 5
（二）資訊處理理論內涵 5
（三）資訊處理理論架構 6
（四）適配觀點 7
三、行動通訊軟體用戶的使用需求 9
（一）社交互動(Social Interaction)需求 11
（二）資訊獲取與分享(Information Acquiring and Sharing)需求 12
（三）凝聚情感（Build a Sense of Community）需求 14
（四）自我表達(Self -Expression)需求 15
四、媒體同步理論(Media Synchronicity Theory,MST) 16
五、行動通訊軟體的媒體能力 21
參、研究模型與假說 26
一、研究架構 26
二、研究假說 27
(一)適配視為共變異(Fit as covariation) 27
(二)適配視為配對(Fit as matching) 28
肆、研究方法 33
一、操作型定義與問卷發展 33
(一)行動通訊軟體用戶的需求 33
(二)行動通訊軟體的資訊處理能力 36
(三)績效（持續使用） 38
二、樣本來源與資料蒐集 39
三、行動通訊軟體「LINE」介紹 39
伍、資料分析與研究結果 41
一、樣本描述性分析 41
二、測量模式(Measurement Model)分析 43
(一)基本適配度 44
(二)模型內在結構適配度 44
(三)整體模型適配度 48
三、結構模式(Structural Model)分析 51
(一)共變異模型(Fit as Covarition )分析 51
(二)配對模型(Fit as Matching)分析 52
(三)假說驗證結果 54
陸、結論與建議 57
一、研究結果與討論 57
(一)行動通訊軟體用戶需求與其資訊處理能力的共變異觀點 58
(二)行動通訊軟體用戶需求與其資訊處理能力的配對觀點 59
二、研究貢獻 61
(一)學術貢獻 61
(二)實務意涵 62
三、研究限制 63
四、研究建議與未來研究方向 63
參考文獻 65
中文部份 65
英文部分 67
附錄一 78

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