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Children are by nature playful. Play is the focus of their everyday life. Learning is also another vital element in a child’s growth. The most common form of learning is through books. Therefore toy books, which are a combination of toys and books, are a great way to learn to play and play to learn. Play has a crucial role in the physical, perceptual, sensory and cognitive development of children. Playing with a group of children helps them to learn about the world and the rules of society . It also stimulates concentration and learning capability. These are all goals that producers of toy books hope to achieve. The present study is a research on children’s toy books currently available on the market through literature review, conduct of survey, and in-depth interviews. The aim is to investigate the current state and shortcomings, if any, of the role toy books play in the cognitive development learning process of children. 1. Research results found that in general the suitable age groups on domestically published toy books are not labeled clear enough. 2. The learning purpose of the books dominate the play side. 3. They are too complex for children to grasp. 4. Domestically published toy books lack variety and creativity compared to imported ones. 5.Toy books that are not designed to match the physical capability of their target age group may result in lack of willingness to learn.
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