臺灣博碩士論文加值系統

在日益競爭的物流市場中，各家物流廠商紛紛使出渾身解數，欲求效益與利潤的極大化，亦會配點採取許多的策略，以達滿足企業生存與獲利的需求，而外包策略就是常被採用的方法之一，過去在研究的議題多數著眼於對外包的管理與績效的展現，較少提及在實務上，廠商可能會因為競爭者的外包策略，而干擾或影響本身對於外包這個策略的執行狀況，而這個現象，也是本研究欲探討的方向。
本研究主要是考量廠商在合理的競爭環境下，針對價格、數量、利潤與外在條件的市佔率、替代程度及自營或外包的成本變動下，對彼此的競爭有何影響。透過賽局模型的建立，找出可能的策略組合，並利用後向歸納法，求得外在條件的變數對本賽局的影響程度。
所得到的結果如下：
一、 當廠商的彼此的替代程度愈高，會使得原本不論是選擇何種模式，最終都會回到同時採取外包的策略。
二、 當市場愈大，兩家物流廠商愈不會選擇外包。
三、 當自行營運的固定成本介於某一上下值之間，兩家物流廠商在均衡時會選擇不同的外包策略，也就是其中一家會選擇外包，而另一家卻選擇不外包。

關鍵字：物流、外包策略、替代程度

In the increasingly competitive logistics market, various logistics companies have tried their best to maximize the benefits and profits, and will also adopt a number of strategies to meet the needs of enterprise survival and profitability, and the outsourcing strategy isone of the methods often used, most of the research topics in the past focus on the management and performance of outsourcing, and less on the practice, the manufacturer may interfere with or influence the outsourcing itself because of the competitor's outsourcing strategy. The implementation status of this strategy, and this phenomenon is also the direction of this study.
This study mainly considers how manufacturers can influence each other's competition under the reasonable competition environment, based on the market share of price, quantity, profit and external conditions, the degree of substitution and the cost of self-employment or outsourcing. Through the establishment of the game model, find out the possible combination of strategies, and use the backward induction method to obtain the degree of influence of the external condition variables on the game.
The results obtained are as follows:
First, the higher the degree of substitution between manufacturers, the more it will be, regardless of which mode is chosen, will eventually return to the strategy of outsourcing at the same time.
Second, as the market grows, the two logistics companies will not choose to outsource.
Third, when the fixed cost of self-operation is between a certain value, the two logistics companies will choose different outsourcing strategies when they are balanced, that is, one of them will choose to outsource, while the other chooses not to outsource.

Keyword: Logistics, outsourcing strategy, degree of substitution

目錄
口試委員審定書 i
致謝辭 ii
中文摘要 iii
英文摘要 iv
目錄 …..v
表次 vi
圖次 vii
第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究目的與問題 2
第三節 研究流程 3
第二章 文獻回顧 4
第一節 物流產業的運作模式 4
第二節 物流產業所採取的外包模式 5
第三節 外包策略影響企業營運績效相關研究 6
第三章 模型設定 8
第一節 兩家物流廠商的需求函數 8
第二節 兩家物流廠商的利潤函數 8
第三節 兩家物流廠商的賽局模型 9
第四章 模型分析 10
第一節 子賽局均衡推導 10
第二節 子賽局均衡的存在條件 11
第三節 外生變數的影響 13
第五章 結論與建議 19
第一節 主要結果 19
第二節 實務意涵 19
第三節 研究限制與建議 20
參考文獻 21

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