一、中文部分
1.丁基意 (2007)。自我形象一致性與功能一致性對旅遊滿意度及忠誠度的影響。高雄市：國立中山大學企業管理學系研究所。
2.王妙如 (2004)。消費者自我意象一致性與旅遊目的地選擇行為之研究。高雄市：國立中山大學企業管理學系研究所。
3.王偉臣 (2005)。品牌形象與消費者自我概念一致性之研究－以青少年使用手機行為為例。臺北市：國立臺北大學企業管理學系研究所。
4.王禹驊 (2015)。品牌依附對於品牌延伸評價之影響：以7-11和7-SELECT為例。臺中市：國立臺中科技大學企業管理系研究所。
5.中時電子報楊佳真 (2016)。2015全世界最有價值的10大品牌。取自http://magazine.chinatimes.com/riskmanagement/20160112005732-300208
6.卞廣祥 (2013)。球鞋之品牌形象、品牌態度、從眾行為對消費者行為意圖之影響。雲林縣：國立雲林科技大學休閒運動研究所。
7.何雨虹 (2006)。以計畫行為理論探討消費者購買炫耀性商品之意圖。嘉義縣：國立中正大學行銷管理研究所。
8.吳明隆 (2009)。結構方程模式方法與實務應用。高雄市：麗文。
9.吳昭賢 (2007)。自我一致性、品牌態度與品牌忠誠度關係之研究。臺中市：朝陽科技大學企業管理系研究所。
10.李可立 (2014)。自我一致性與情感品牌依附對Apple消費者購買行為之研究。高雄市：國立中山大學企業管理學系研究所。
11.李茂能 (2006)。結構方程模式之軟體AMOS之簡介及其測量編制上之應用。臺北市：心理。
12.沈翠玫 (2016)。以計畫行為理論探討臺北市、新北市消費者購買公平貿易商品的影響因素。臺北市：國立臺北教育大學社會與區域發展學系研究所。
13.林妙雀、李建裕 (2010)。吞世代青少年品牌形象及品牌態度之研究－以同儕從眾行為為干擾變數。行銷評論，7(4)，525–555。14.林建文 (2004)。原品牌態度、知覺契合度與促銷活動形式對品牌延伸後品牌態度與購買意願之研究。臺北市：實踐大學企業管理研究所。
15.林惠玲、陳正倉 (2006)。應用統計學。臺北市：雙葉。
16.林裕豐 (2013)。自我形象ㄧ致性對顧客態度影響之研究－以王品牛排餐廳為例。臺北市：國立臺北大學企業管理學系研究所。
17.邱瑋珍 (2004)。品牌形象與品牌態度對購買意圖之影響研究。新北市：淡江大學國際貿易學系國際企業研究所。
18.洪上祐 (2013)。以計畫行為理論探討影響消費者購買食品類伴手禮之因素－以台南安平老街為例。臺南市：康寧大學餐飲管理研究所。
19.洪進雄 (2015)。LINE用戶之購買行為研究－以透過官方帳號購物之消費者為例。彰化縣：國立彰化師範大學會計學系研究所。
20.孫宇萱 (2014)。品牌個性與消費者自我概念一致性對於品牌態度之影響－以台灣購物網站為例。新竹市：國立交通大學傳播研究所。
21.徐明郁 (1999)。消費者自我概念與品牌個性一致性對購買意願之影響。臺南市：成功大學企業管理學系研究所。
22.徐慧娟 (2009)。消費者購買綠色產品之意願實證研究－計畫行為理論觀點。臺南市：成功大學國際企業研究所。
23.高慈薏 (2008)。線上運動商品消費意向與行為之研究。新北市：輔仁大學體育學系研究所。
24.排行榜123 (2016)。2015世界十大運動品牌排名。取自http://www.phb123.com/shenghuo/fushi/3670.html
25.許芙綿 (2015)。探討品牌態度、品牌關係及品牌忠誠度的關聯模式－以運動品牌為例。屏東縣：屏東大學國際貿易學系研究所。
26.崔爾雅 (2008)。品牌個性與自我一致性對品牌忠誠度影響之研究－以國際連鎖餐廳為例。高雄市：高雄餐旅學院餐旅管理研究所。
27.張春興 (1984)。心理學(初版)。臺北市：東華。
28.張偉漢 (2005)。品牌個性與真實自我之一致性、情境理想自我一致性對消費者品牌態度之影響。臺北市，國立政治大學企業管理研究所。
29.張偉豪 (2011)。論文寫作SEM不求人。臺北市：鼎茂。
30.張紹勳 (2004)。研究方法。臺中市：滄海。
31.張惠娟 (2012)。有機商品消費者之態度、知覺行為控制、主觀規範對購買意圖影響之研究－以TPB模式進行探討。新北市：淡江大學國際企業學系研究所。
32.郭為藩 (1996)。自我心理學(初版)。臺北市：師大書苑。
33.陳佳琳 (2012)。自我形象調和度與功能調和度對部落客社會影響力之影響：以關係品質為中介變數。臺北市：國立臺灣師範大學管理研究所。
34.陳順宇 (2005)。多變量分析。臺北市：華泰。
35.陳筱琪 (2013)。農會伴手禮的品牌形象對消費者購買行為之影響－以魚池鄉為例。臺中市：國立中興大學生物產業管理研究所。
36.陳寬裕、王正華 (2013)。結構方程模式分析實務：AMOS的運用(初版)。臺北市：五南。
37.傅莉雅 (2015)。運動商品品牌依附、品牌偏好與購買意圖影響之研究：計畫行為理論之應用。桃園市：健行科技大學國際企業經營系碩士班。38.黃芳銘 (2003)。結構方程模式理論與應用。臺北市：五南。
39.黃金得 (2012)。影響綠色商品再購意願之因素探討－以環境態度為干擾變數及再生碳粉匣為例。高雄市：國立高雄應用科技大學企業管理系高階經營管理研究所。
40.黃惟嘉 (2014)。高雄都會區消費者機車購買行為模式之研究：以計畫行為理論實證。臺南市：國立成功大學高階管理碩士在職專班。41.黃惠卿 (2008)。綠色品牌知識、綠色品牌態度與綠色購買行為關聯性之研究－以綠色清潔用品之消費者為例。高雄市：國立高雄應用科技大學商務經營所。
42.黃詩穆 (2012)。以計畫行為理論探討大學生對於生活環保之行為意向。嘉義縣：南華大學旅遊管理學系休閒環境管理研究所。
43.楊秋雲 (2014)。應用計畫行為理論探討彰化縣國中青少年學生生態旅遊行為意圖。彰化縣：大葉大學管理學院碩士在職研究所。44.管治平 (2015)。運用科技接受模型與計劃性行為理論分析綠色商品購買意圖之研究。桃園市：健行科技大學國際企業經營系碩士班。45.維基百科 (2016)。運動品牌。取自https://zh.wikipedia.org/wiki/Category:%E9%81%8B%E5%8B%95%E5%93%81%E7%89%8C
46.鄧郁萱 (2014)。自我一致性對品牌依附之影響：品牌概念形象與產品顯眼性的干擾效果。臺中市：東海大學企業管理學系研究所。
47.鍾沛樺 (2014)。自我一致性、情感性品牌依附、顧客滿意度與再購意願之關係－以產品涉入與自尊為調節變數。臺北市：大同大學事業經營學系研究所。
48.顏漢平 (2013)。以計劃行為理論驗證高中生參與觀賞美國籃球聯盟(NBA)林書豪行為模式之研究。屏東縣：大仁科技大學休閒健康管理研究所。
49.Upshaw, L. B. (2004)。品牌優生學，(范文毅譯)。臺北市：美商麥格羅希爾、滾石文化共同出版。(原著出版於2000)
二、英文部分
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