臺灣博碩士論文加值系統

Nowadays, along with other forms of business, franchising is also contributing to a lively picture of the economy. Franchise gives opportunities for those who have the capital, but do not have many business ideas and concerns about risks. Actually, franchise brings great benefits not only to the franchise but also to their partners. In addition to utilizing the entire system available, the franchisee also has benefits from the franchise. First of all, it allows people with little experience in a particular area to learn skills and build a solid business foundation based on the system created by a branded company. In other words, franchising will teach you how to do the most effective business. This study tries to find out the priority of franchise model by learning about the activities of the fast-food franchise in Vietnam.
The essence of this study is to discover the importance of building effective franchise business model that adapting demand of those who want to start-up, Vietnamese market and society to contribute to development of Vietnamese economy. The result from fast-food restaurant shows that restaurant give priority to develop their brand by Distribution Franchise and Service Franchise.
The research objectives are to discover restaurant industries franchise business strategies in Ho Chi Minh City, what restaurant’s strategies to apply and survive in a hectic and developing city, what restaurant management has done, the difficulties and the challenges that they are facing on it.

TABLE OF CONTENTS

ACKNOWLEDGEMENTS I
ABSTRACT II
TABLE OF CONTENTS III
LIST OF TABLES V
LIST OF FIGURE VI

CHAPTER ONE INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 2
1.3 Research Objective 3

CHAPTER TWO LITERATURE REVIEW 5
2.1 Franchise Model 5
2.1.1 Definition of Franchising 5
2.1.2 Types of Franchisees Structure: Master Franchising 6
2.2 Franchising Strengths and Weaknesses 7
2.2.1 Advantages 8
2.2.2 Disadvantages 10
2.2.3 Advantages over Disadvantages 11
2.3 Reason to Buy a Franchise 12


CHAPTER THREE RESEARCH METHOD 13
3.1 Research Design 13
3.2 Proposed Question and Concepts 13
3.2.1 Business Model and Business Plan 13
3.2.2 Staff Training and Customer Service 14
3.2.3 Business Location 15
3.3 Research Method 15
3.3.1 Qualitative versus Quantitative Research Approach 15
3.3.2 Qualitative Research Methods 18
3.4 Interview 21

CHAPTER FOUR RESEARCH FINDINGS 23
4.1 Franchise Situation of Domino Pizza in The World 23
4.2 Domino Pizza Franchise Activities in Vietnam 24
4.3 Compare Advantages and Disadvantages of Domino Pizza and Quynh Noodle 27
4.4 The Factors of Domino Pizza’s Franchise Success 32
4.4.1 Effective Business Strategy 32
4.4.2 Quality and Efficient Training Programs for Staff 34
4.4.3 Convenient Business Location 35

CHAPTER FIVE DISCUSSION AND CONCLUSIONS 36
5.1 Summary and Practical Implication 36
5.1.1 Summary 36
5.1.2 Practical Implication 38
5.2 Limitations of The Research 42
5.3 Recommendation for Future Research 43

REFERENCES 44

APPENDIX A INTERVIEW QUESTION OUTLINE 48
APPENDIX B INTERVIEW 1 50
APPENDIX B INTERVIEW 2 57

LIST OF TABLES

Table 1.1: SWOT Analysis of Franchising 8
Table 3.1: Comparison of Quantitative and Qualitative Research Approaches 16
Table 4.1: Number of Domino Stores 23
Table 4.2: Domino Pizza Franchise System in Ho Chi Minh City 25
Table 4.3: Domino Pizza Franchise System in Hanoi 26
Table 4.4: Summary of Advantages 27
Table 4.5: Summary of Disadvantages 30
LIST OF FIGURE

Figure 3.1: Interview Focal Questions 13

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