臺灣博碩士論文加值系統

由於地方行銷概念的興起，而為充分活用在地智慧、知識與文化為基礎，創造新的事業機會，城市之間的競爭也開始取代了國家之間的抗衡。各國地方城市管理者開始積極推動城市行銷策略，使得城市行銷為一重要議題。本研究以國際認知、地景市容、基本條件、風俗民情、生活脈動、發展潛力等六構面來探討城市創新行銷模式，研究個案為台中市。由次級資料與專家訪談，進行多重資料來源蒐集與分析。本研究獲得以下結論，首先，在國際認知方面，台中市積極營造為國際宜居城市、與國際會展城市，同時透過國際合作交流，爭取國際資源雙向合作；其次，在地景市容方面，台中市定位為流域城市、生態城市、文創城市與低碳城市；第三、在基本條件方面，台中市投入各項重大建設與規劃，包括交通建設與都市計畫、水利環境建設、活化環境建設、產業環境建設、以及智慧城市建設等；第四、在風俗民情方面，台中市為一熱心公益、關懷老人之友善城市；第五、在生活脈動方面，台中市強調成為生活首都城市、文化營造城市、以及民意導向城市；第六、在發展潛力方面，台中市未來將發展為企業總部城市、企業投資城市、高學研能量城市、人才培育城市、以及兩岸最富城市。最後提出管理意涵供城市行銷實務參考

In order to make full use of the local wisdom, knowledge, and culture to create new business opportunities, competition among cities has begun to replace the counterbalance between countries. Local city managers in various countries began to actively promote city marketing strategies, making city marketing an important issue. This study explored the innovation marketing model in terms of international recognition, landscape scenery, basic conditions, folk customs, life pulsation, and development potential. The Taichung City is the research case. Interviews with experts from secondary data for multiple data sources collection and analysis.
The paper has the following conclusions. First, Taichung City has actively established itself as an internationally livable city and an international conference and exhibition city. Through international cooperation and exchanges, it strives for two-way cooperation in international resources. Second, Taichung City is located as a river basin city, an eco-city, a cultural and creative city, and a low-carbon city. Third, Taichung City invests in major construction and planning, including transportation and city planning. Painting, construction of water conservancy environment, construction of activated environment, construction of industrial environment, and construction of smart cities, etc. Fourthly, Taichung City is a good city with enthusiasm for public welfare and caring for the elderly; Fifth, Taichung city emphasizes becoming a capital city for life, a cultural city, and a public-oriented city. Sixth, Taichung City develop a corporate headquarters city, a corporate investment city, a high-school energy city, a talent-cultivation city, and the two sides of the strait’s richest future. Finally, the management implications are proposed for the reference of the city marketing practice

謝誌 I
摘要 II
英文摘要 III
目錄 V
表目錄 VI
圖目錄 VII
第一章　緒論 1
第一節 研究背景與動機 1
第二節　研究目的 2
第三節 研究方法 3
第四節 論文架構 3
第二章　文獻探討 4
第三章　研究方法 9
第一節　研究架構 9
第二節　個案簡介 9
第三節 資料蒐集與分析 12
第四章 研究結果 15
第一節 國際認知 15
第二節 地景市容 17
第三節 基本條件 20
第四節 風俗民情 25
第五節 生活脈動 25
第六節 發展潛力 28
第五章 結論與建議 31
第一節 結論 31
第二節 建議 32
表1 城市行銷的定義 7
圖1-1 城市品牌指標六角圖 7
圖3-1 台中市基本資料 12
圖4-1 台中市營造國際宜居城市 15
圖4-2 台中市國際宜居城市排名 15
圖4-3 台中市世界花卉博覽會衍生效益 16
圖4-4 台中市重要國際交流合作活動 17
圖4-5 柳川：藍帶水岸 18
圖4-6 綠川整治翻轉中區 18
圖4-7 大台中123都市計畫概念圖 21
圖4-8 大台中123都市計畫規劃圖 21
圖4-9 大台中軌道運輸網建設藍圖 21
圖4-10 水利環境建設規劃 22
圖4-11 活化環境建設規劃 22
圖4-12 產業環境建設 23
圖4-13 水湳智慧城營運規劃 24
圖4-14 水湳智慧城智慧科技規劃 24
圖4-15 區域創新體系 24
圖4-16 台中市：生活首都城市 26
圖4-17 掌握民意脈動 27
圖4-18 台中市：企業總部城市 28
圖4-19 人才培育計畫 29
圖4-20 兩岸四地十年後最富城市前十大 30
圖5-1 四環帶狀特色發展 33

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