臺灣博碩士論文加值系統

近來e-Learning等電子或線上學習的應用已普及到學校、企業訓練與商業應用等，其中語言教學產業已開始從傳統的廣播、雜誌等型態，轉型至以網站媒體的企業模式。企業面臨到商業流程與顧客價值的傳遞方式的改變，以及需要同時對客戶提供學習與商業價值，對於商業教學產業是一大挑戰。然而過去對e-Learning的研究多集中於學校情境，少有對商業教學產業的研究，本研究則針對此一議題進行深入探討。
透過文獻探討與產業觀察，本研究提出了網站設計特徵、顧客價值、顧客忠誠度等研究模型。實證對象以國內英語教學網站的使用者為樣本對象，回收有效樣本數為200份。從學習理論觀點並透過探索性因素分析得到，網站設計特徵共包括五項因素:「有效的教學方式」、「友善的教學環境」、「詳實的資訊呈現」、「多樣化的教學方式內容」、「主動服務」。透過AMOS分析發現，五項設計特徵對於「功能價值」、「象徵價值」、「體驗價值」等顧客價值構面均有顯著關係，而顧客價值各構面因素對於忠誠度亦都具有顯著性關係。研究結果對於語言教學產業在建構商業教學網站的思維上，建議企業應從五個學習設計特徵來設計網站的架構，能有效提供顧客價值而累積顧客忠誠度，而非過度著重於商業交易因素。

It''s a huge challenge toward business education industry that enterprises face the change of transmission method of business process and customer value, and also need to provide learning and business values to customers. Although past researches on e-Learning focus mostly on school scenario and less on business education industry, this research will aim at this subject to make an advanced study.
Through studies on documents and industry observation, this research brings up models of web design characteristics, customer values, and customer loyalty. Real data sampling on domestic users of English learning web and retrieve 200 valid samples. From viewpoint of learning theory and through explorative analysis we can get web design characteristics include 5 factors such as effective teaching method, friendly teaching and learning environment, detailed and accurate information presentation, various contents of teaching and learning method, and active service. Through AMOS analysis, 5 design characteristics have remarkable relations with such customer values as function value, symbolic value, and experience value; and each aspect factor of customer values has remarkable relations with loyalty. Thinking of research result toward language teaching and learning industry in constructing business teaching and learning web suggests enterprises to design web infrastructure from 5 learning characteristics can effectively provide customer values to accumulate customer loyalty but not excessive emphasis on business deal factors.

摘要
致謝
表目錄
圖目錄
第一章 緒論
第一節 研究動機
第二節 研究目的
第三節 研究流程
第二章 文獻探討
第一節 e-Learning與學習型網站設計之相關研究
第二節 顧客價值
第三節 顧客忠誠度
第四節 小結
第三章 研究方法
第一節 研究模型
第二節 研究假說
第三節 研究變數
第四節 研究工具
第五節 研究對象
第四章 資料分析
第一節 樣本資本資料分析
第二節 因素分析
第三節 測量指標之信度與效度分析
第四節 路徑分析
第五章 結論與討論
第一節 研究結果
第二節 研究貢獻
第三節 研究限制與未來展望
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