[1]于健、康代育,消費者度假生活型態對旅遊刊物選擇影響之研究,環境與管理研究,第八卷,第一期,2003,第43-59頁。[2]台灣交通部觀光局,2009,中華民國98年國人旅遊狀況調查,取自http://www.tgbtour.org.tw/newspic/000116/990714--2009%20Domestic%20Vistors%20Investigation.pdf
[3]台灣交通部觀光局,2001,交通部觀光政策白皮書,取自http://admin.taiwan.net.tw/auser/b/wpage/chp61/61_1.htm
[4]台灣國際數據資訊IDC,2010,取自http://www.idc.com.tw/
[5]市調機構顧能公司Gartner,2010,取自http://www.gartner.com/it/page.jsp?id=1466313
[6]余泰魁、楊淑斐,線上學習系統使用意向之模式建構與比較分析研究。台灣管理學刊,第五期,2005,第311-338頁。[7]吳明隆,SPSS問卷統計分析實務-操作與應用,台北,五南圖書,2009。
[8]吳明隆,結構方程模式 AMOS的操作與應用,台北,五南,2007。
[9]周文賢,多變量統計分析-SAS/STAT使用方法,台北,智勝,2002。
[10]周昭臣,探討網路知識分享的促成因素-以「Yahoo!奇摩知識+」為例,碩士論文,東吳大學資訊科學學系研究所,台中,2005。[11]拓墣產業研究所,3G手機快速崛起-探究市場接受度大幅提升的原因,台灣,拓墣科技,2005。
[12]拓墣產業研究所,邁向行動新紀元-透視後2G時代手機智慧化浪潮,台灣,拓墣科技,2004。
[13]林正,智慧型手機應用軟體之使用者滿意度與意願之研究-以蘋果(Apple) App Store為例,碩士論文,實踐大學企業創新與創業管理研究所,台北,2009。[14]林俊昇,促銷價格及知名度影響休閒農場評價認知與旅遊意願之分析,農業經濟叢刊,第十一卷,第一期,2005,第143-175頁。[15]林俊碩,線上購物者有意識之溢價消費行為研究,碩士論文,國立政治大學資訊管理研究所,台北,2005。
[16]林湘芬,女性消費者與網路口碑傳播行為之研究-以20歲~40歲女性購買美容保健產品為例,碩士論文,世新大學公共關係暨廣告學研究所,台北,2009。[17]林耀欽,探討客服資訊系統使用意向之關鍵因素研究,碩士論文,元智大學資訊管理學研究所,桃園,2008。
[18]邱皓政,結構方程模式-LISREL 的理論、技術與應用,台北:雙葉書廊,2003。
[19]邱皓政,量化研究與統計分析(基礎版)-SPSS 中文視窗版資料分析範例解析,台北,五南,2008。
[20]研究機構Juniper Research,2010,取自http://www.juniper.net/tw/tc/
[21]洪淑賢,2004,智慧型手機需重新定義以突破成長瓶頸,電子工程專輯,取自http://www.eettaiwan.com/ART_8800327081_617739_NT_5ac97a69.HTM
[22]侯鈞元,2008,全球Mobile Internet最成功案例-日本,ITIS智網,取自http://www.itis.org.tw/rptDetail.screen?rptidno=9CB885428984A1C1482573FB0002289D
[23]科技產業資訊室,2008,取自http://cdnet.stpi.org.tw/techroom/market/eetelecomm_mobile/2008/eetelecomm_mobile_08_006.htm
[24]張紹勳,研究方法,台中,滄海,2007。
[25]探索台灣Treascovery,2010,取自http://www.treascovery.com/iApps/page34/page35/page35.html
[26]莊煥銘、王淑娟,資訊系統採用行為意向之研究-以某大學為例。商管科技季刊,4(3),2003,239-259。[27]莊瑞珠,邏輯斯迴歸模型運用在女性信用卡評分制度之研究,輔仁管理評論,第十四卷,第一期,第127-154頁。[28]莊瑞珠,邏輯斯迴歸模型運用在女性信用卡評分制度之研究。輔仁管理評論,14(1),2007,127-154。[29]許士軍,管理學,台北:東華書局,1987。
[30]許立群、廖珮妏,旅遊意象對遊客滿意度與行為意向影響之研究-以花蓮海洋公園為例,遠東學報,第二十三卷,第三期,1997,第565-590頁。
[31]陳怡伶,智慧型手機與高階相機手機之消費者行為分析,碩士論文,國立成功大學企業管理研究所,台南,2006。
[32]陳冠名,台灣智慧型行動電話裝置廠商發展動態與佈局分析,MIC產業研究報告,2008AndroidPlatform應用與技術開發論壇,2008。
[33]陳冠名,市場需求高度成長看智慧型行動電話產業變局與契機,MIC市場資訊情報中心,2008AndroidPlatform應用與技術開發論壇,2008。
[34]黃威智,影響個人在虛擬社群環境中知識分享因素之探討,碩士論文,國立中央大學資訊管理研究所,桃園,2007。[35]黃寶園,心理與教育研究法,台北,華立圖書,2006。
[36]楊銀濤,智慧型手機發展的趨勢研究,碩士論文,國立成功大學企業管理研究所,台南,2009。[37]董彥欣,探討Facebook粉絲專頁使用意圖及其對品牌形象、購買意願之影響:以KKBOX為例,碩士論文,國立中正大學電訊傳播研究所,嘉義,2010。[38]蒲文清,2004,智慧型手機硬體平台及作業系統技術現況透視,取自http://www.eettaiwan.com/ART_8800339462_617717%2C676964.HTM.c086e78a
[39]蔡文彬,以科技接受模式探討新式公共服務之接受度與滿意度-以高雄捷運為對象,碩士論文,高雄師範大學人力與知識管理研究所,高雄,2009。[40]CTimes,2010,2011低價智慧手機鋒頭健台廠就看宏達電,取自http://www.ctimes.com.tw/News/ShowNews.asp?O=201011021804138167andF=%A9%DD%E5N%B2%A3%B7~%AC%E3%A8s%A9%D2+%A6~%A6%A8%AA%F8%B2v
[41]iThome Online新聞,2010,取自http://www.ithome.com.tw/itadm/article.php?c=64120
[42]Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and Methodological considerations. Retrieved May 20, 2010 , from http://www.people.umass.edu/aizen/tpb.html
[43]Ajzen, I., and Fishbein, M., Understanding attitudes and predictingsocialbehavior. Englewood Cliffs, NJ: Prentice Hall, 1980.
[44]Ajzen, I., The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 1991,179-211
[45]Bagozzi, R. P., Attitudes, intentions, and behavior: A test of some key hypotheses, Journal of Personality and Sociat Psychology, 41, 1981, 607-627.
[46]Becker, E., and Gibson, C., Fishbein and Ajzen''s theory of reasoned action: Accurate prediction of behavioural intentions for enroilling in distance education courses, Adult Education Quarterly, 49(1), 1998, 43-55.
[47]Bhattancherjee, A., Acceptance of E-commerce services: The case of electronic brokerages, IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans, 30, 2000, 411-420.
[48]Chen, C. D., Fan, Y. W., and Farn, C. K., Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior, Transportation Research Part C: Emerging Technologies, 15(5), 2007, 300-311.
[49]Davis, F. D., Bagozzi, R. P., and Warshaw, P. R., User acceptance of computer technology: A Ccomparison of two theoretical models. Management Science, 35, 1989, 982-1003.
[50]Davis, F. D., Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, 13(3), 1989, 319-339.
[51]Dodds, W. B. and Monroe, K. B., The effect of brand and price information on subjective product evaluations. Advances in Consumer Research, 12(1),1985, 85-90.
[52]Dodds, W. B., Monroe, K. B., and Grewal, G., Effects of price, brand, and store information on buyers product evaluations. Journal of Marketing Research, 3, 1991, 307-319.
[53]Engel, J. F., Blackwell, R. D., and Miniard, P. W., Consumer behavior. NewYork: Dryden Press, 1995.
[54]Fishbein, M., and Ajzen, I.. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley, 1975.
[55]Hair, J. E., Olph, E. R., Ronald, L. T., & William, C. B.. Multivariate date analysis, Upper Saddle River, NJ: Prentice-Hall, 1998.
[56]Hair, J. F., Anderson, R. E., Tatham, R. L., Black, W. C. Multivariate Date Analysis (6thed.), New Jersey:Prentice-Hall, 2006.
[57]Hatcher, L., A step-by-step approach to using the SAS system for factor analysis and structural equation modeling. NC: SAS Institute,1994.
[58]Heskett, J. L., Thomas, O. J., Gary W. L., W. Earl Sasser Jr., and Leonard S., Putting the service-profit chain to work. Harvard Business Review, 72(2), 1994, 164-172.
[59]Kaiser, H. F., A second generation little jiffy, Psychometrika, 35, 1970, 401-415.
[60]Kaiser, H. F., An index of factorial simplicity, Psychometrika, 39(1), 1974, 31-36.
[61]Karahanna, E., Straub, D. W., and Chervany, N. L., Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs, MIS Quart, 23(2), 1999, 183-213.
[62]Lekvall, P., and Wahlbin, C., A study of some assumptions underlying innovation diffusion functions, Swedish Journal of Economy, 75, 1973, 362-377.
[63]Liker, J. K., and Sindi, A. A., User acceptance of expert systems: A test of the theory of reasoned action, Journal of Engineering and Technology Management, 14, 1997, 147-173.
[64]Morwitz, V. G., and Schmittlein, D., Using segmentation to improve sales forecasts based on purchase intent: which intenders actually buy. Journal of Marketing Research, 29(4), 1992, 391-405.
[65]Rogers, E., Diffusion of innovations (5th ed.), New York: Free Press, 1995.
[66]Schiffman, L. G., and Leslie, L. K., Consumer behavior (7th ed.). Wisconsin: Prentice Hall International, 2000.
[67]Segars, A. H., Assessing the unidimensionality of measurement: A paradigm and illustration with the context of information systems research. Omega, 25(1), 1997, 107-121.
[68]Shimp, T., and Kavas, A., The theory of reasoned action applied to coupon usage, Journal of Consumer Research, 11, 1984,795-800.
[69]Sirohie, N., McLaughlin, E. W., and Wittink, D. R., A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74(2), 1998, 223-245.
[70]Taylor, S., and Todd, P. A., Decomposition and crossover effects in the theory of planned behavior: A Study of consumer adoption intentions. International Journal of Research in Marketing, 12, 1995, 137-155.
[71]Taylor, S., and Todd, P. A., Understanding information technology usage: A test of competing models. Information Systems Research, 6, 1995, 144-176.
[72]Trafimow, D., The theory of reasoned action: A case study of falsification in Psychology, Theory and Psychology, 19, 2009, 501-518.
[73]Zeithaml, V. A., Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence, Journal of Marketing, 52(3), 1988, 2-22.