臺灣博碩士論文加值系統

本研究係以企業社會責任、心理契約與情感性承諾之間關係為探討主題，只在針對南部某科技公司從業人員對於企業社會責任的感知，是否對於員工情感性承諾具有影響，或經由心理契約中介影響。首先探討企業社會責任、心理契約、情感性承諾之相關文獻，其次依據文獻分析並建立研究假設及量表設計，本研究採用問卷調查法，以南部某科技公司從業人員為群體，進行問卷調查及實證分析，本研究共發放400份問卷，回收270份，有效問卷為232份，有效回收率為58%，以檢定研究假設。
本研究經實證統計分析結果發現：
1.員工的企業社會責任知覺程度對情感性承諾有部分正向的影響。
2.員工的企業社會責任知覺程度對心理契約有部分影響。
3.心理契約對情感性承諾有顯著影響關係。
4.心理契約在員工的企業社會責任知覺與情感性承諾間具有部分中介效果。
根據本研究結果，提出下列建議
1.企業社會責任不只是對外行銷工具，也可以是對內行銷工具，企業可藉由企業會社會責任活動的投入，來提高員工內心的關係型契約，並降低員工的交易型契約，再利用心理契約來影響員工對企業的情感性承諾，使員工對企業付出更多努力，讓企業得到強勢的競爭優勢。
2.企業可藉由本研究結果，針對員工所關注之企業社會責任活動作投入與加強例如經濟責任、倫理責任、法律責任等，使企業能將資金有效投入員工所專注之企業社會責任中，並降低做出錯誤的投資，並獲得員工對企業關係之維繫。
3.本研究因採用國外學者所發表之成熟量表，故只採用信度分析做檢測，而無採用因素分析作問項篩選。並注意交易型契約原始信度偏低問題，顯示填答者對此構面存有看法上之不同。
4.後續研究建議以東方量表作為研究量表，以了解東方員工內心之想法，並以其他行業作為研究樣本如傳產業、服務業，了解台灣其他產業在企業社會責任之狀況，另外研究方法可在利用質化訪談或德菲法等，了解員工是否還有其他想表達之想法，以使研究更加完善。

This study examined the relationship among corporate social responsibility, psychological contract and affective commitment. This study conducted in one certain technology company in southern Taiwan. The researcher tried to figure out whether the corporate social responsibility perception of the employees in the target company influenced the employees’ affective commitment, or being influenced via the psychological contract.
Firstly, the literature on the corporate social responsibility, psychological contract and affective commitment were reviewed. Secondly, research hypothesis was set up and the questionnaire scale was designed according to the literature analysis.
This study was conducted by questionnaire survey. A total 400 questionnaires were distributed to the target technology company, and the number of valid samples is 232 and the effective rate is 58%.
The results are as follows:
1. The employees’ corporate social responsibility perception has some positive influences on the affective commitment.
2. The employees’ corporate social responsibility perception has some positive influences on the psychological contract.
3. The psychological contract has a significant positive influence on the affective commitment.
4. The psychological contract has some mediated influences between the corporate social responsibility perception and affective commitment.
According to this study, we get you advices as below：
1.Corporate Social Responsibility is not just of foreign marketing tools can also be internal marketing tools.Businesses can through corporate social responsibility activities invested to improve staff inner relational contract,and reduce transactional contract. and then use psychological contract to influence the staff of the enterprise affective commitment.So that employees put more effort, so that enterprises have a strong competitive advantage.
2.Enterprises findings of this study. Staff concern for corporate social responsibility activities do investment and strengthen such as economic responsibility, ethical responsibility, legal responsibility. So that enterprises can use capital to investment of employees concerns corporate social responsibility, and reduce to make the wrong investment, and employees of the company to maintain relationships.
3.In this study, because use of foreign scholars published maturity scale, therefore only using reliability analysis do testing, without using factor analysis as a screening question items. And pay attention to the original transactional contract has low reliability, indicating the subjects on this dimension had different views.
4.Follow research suggests use the oriental scales to understand the heart of the idea of oriental staff. And use other industries such as research samples, to understand other industries in Taiwan in the corporate social responsibility status, use other method of this study like qualitative interviews or Delphi method, to understand employees wanted to express, that in order to make research more perfect.

致謝 i
摘要 ii
Abstract iv
目錄 vi
圖目錄 vii
表目錄 viii
第一章 緒論 9
第一節 研究背景與動機 9
第二節 研究目的 12
第二章 文獻探討 13
第一節 企業社會責任 13
第二節 心理契約 20
第三節 情感性承諾 25
第四節 各研究變項的關係 30
第三章 研究方法 35
第一節 研究架構與假設 35
第二節 研究假設： 36
第三節 操作性定義與問卷設計 37
第四節 研究對象 40
第五節 研究資料分析方法 40
第四章 研究結果與分析 42
第一節 問卷回收分析 42
第二節 個人基本資料描述性統計分析 42
第三節 信度分析 45
第四節 研究構面之描述性統計與相關分析 46
第五節 研究變項之相關係數分析 49
第六節 研究變項之迴歸分析 57
第五章 結論與建議 66
第一節 結論 66
第二節 研究貢獻 69
第三節 研究限制 71
第四節 研究建議 71
參考文獻 74

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