臺灣博碩士論文加值系統

摘 要
近年來工安及環保意識逐漸抬頭，不論政府機構或民間團體對於工作安全及環境保護的要求越來越高，2003年以來，超高壓水切割技術良好的市場前景吸引了國內多家廠商先后進入該行業，紛紛研發和生產適用于不同應用領域的超高壓水切割機產品。面對著各界的期望與要求之下，石化工業企業開始尋找新的技術工法，由於高壓水刀具有無火花及低污染的特性，在這樣的環境下給了高壓水刀產業發展的之機會。
超高壓水切割機作為數控機床類產品，屬于戰略性新興產業中的高端裝備製造產業的範疇，企業得以繼續生存茁壯。因此，本研究在探討在產業發展過程中，公司產品定位與產品策略，是否有相互之間的影響，產品定位與組合對產品策略是否有顯著的關係。
本研究發現，產品定位對產品策略有相互影響，產品定位對產品組合之間有顯著影響，產品組合對產品策略有顯著影響，產品組合與產品線對產品策略關係中則具有中介效果。以上結果藉以提供高壓水刀業者產品經營參考之用。

Abstract

Increasing awareness for occupational safety and environmental protection has given rise to increasingly stringent occupational safety and environmental protection requirements imposed by both government and non-government organizations. Since 2003, good market forecasts for the ultra-high pressure water jet cutting technologies have encouraged many local companies in Taiwan to invest in this industry, developing and manufacturing a variety of ultra-high pressure water jet cutters that can be employed in different applications. To cater to the expectations and requirements of various stakeholders, petrochemical industries and companies have started to look for new processing methods. High pressure water jet cutters generate no sparks and little pollution, and thus offer great potential in industrial development.
Ultra-high pressure water jet cutters are considered a digitally controlled lathe and a high-end equipment for emerging and strategic industries and manufacturers which may contribute towards continued growth and prosperity. Hence, this study aims to determine whether there were any mutual influences between product characterization and product strategies during the process of business development, and identify any significant relationships between the aspects of product characterization and portfolio and product strategies.
This study found that there were indeed mutual influences between product characterization and product strategies. Significant influences were identified between product characterization and product portfolio as well as between product portfolio and product strategies. Product portfolio and product series also served as an intermediary in their relationships with product strategies. These results may be provided to manufacturers of high pressure water jet cutters as a reference for product management.

目 錄
中文摘要i
英文摘要i
謝誌iii
目錄v
表目錄vi
圖目錄vii
第一章　緒論1
第一節 研究背景與動機1
第二節 研究目的4
第三節名詞釋義4
第四節 研究範圍與限制5
第五節 研究流程6
第二章 文獻探討8
第一節 高壓水刀8
第二節 產品定位12
第三節 產品組合16
第四節 產品線.18
第五節 產品定位與產品組合相關文獻20
第六節 策略21
第三章 研究方法30
第一節 研究架構30
第二節 研究假設30
第三節 問卷設計與衡量31
第四節 統計分析35
第四章 研究結果37
第一節 敘述性統計37
第二節 各構面敘述性統計分析39
第三節 信度分析42
第四節 各變數之相關分析46
第五節 各變項之簡單迴歸分析47
第五章 結論與建議55
第一節 研究結果與討論55
第二節 研究建議58
第三節 管理上的意涵59
表目錄
表2-1 產品市場構面矩陣24
表2-2 Porteru 一般策略26
表3-1 產品定位構面衡量與問項32
表3-2 產品組合與產品線構面衡量問項33
表3-3 產品策略構面衡量問項34
表3-4 受測者基本資料衡量問項35
表4-1 受測者性別分佈37
表 4-2 受測者婚姻分佈37
表 4-3 受測者年齡分佈38
表 4-4 受測者教育程度分佈38
表 4-5 受測者工作年資分佈39
表 4-6 產品定位敘述性量表分析40
表 4-7 產品組合與產品線敘述性量表分析41
表 4-8 產品策略敘述性統計分析42
表 4-9 產品定位信度分析43
表 4-10 產品組合與產品線信度分析44
表 4-11 產品策略信度分析45
表 4-12 產品定位、產品組合、產品線與產品策略相關分析47
表 4-13 產品定位對產品策略之迴歸分析摘要表48
表 4-14 產品定位之競爭者對產品策略之迴歸分析摘要表48
表 4-15 產品定位之特色對產品策略之迴歸分析摘要表49
表 4-16 產品定位之價格對產品策略之迴歸分析摘要表49
表 4-17 產品定位之品質對產品策略之迴歸分析摘要表50
表 4-18 產品定位對產品組合之迴歸分析摘要表50
表 4-19 產品定位之競爭者對產品組合之迴歸分析摘要表51
表 4-20 產品定位之特色對產品組合之迴歸分析摘要表51
表 4-21 產品定位之價格對產品組合之迴歸分析摘要表52
表 4-22 產品定位之品質對產品組合之迴歸分析摘要表52
表 4-23 產品組合對產品策略之層級迴歸分析摘要表53
表 4-24 產品線與產品組合對產品策略之層級迴歸分析摘要表54
表 5-1 研究假設果58
圖目錄
圖1-1 研究流程7
圖2-1 經營策略的構成圖22
圖2-2 策略金三角23
圖2-4 策略基本構面27
圖3-1 研究架構30

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