中文部分
王永才、諸承明(2016) 服務品質對顧客滿意度影響之研究-以企業社會責任及企業形象為干擾變項。中原企管評論,14 (2), 25-54。
王昭雄、李思霖(2014)企業社會責任、品牌形象、顧客滿意度對顧客知覺價值之影響—以直銷業為例。直銷管理評論,131-153。
王婉馨、廖堡寬、邵于玲(2017)銀髮族健身俱樂部參與阻礙、涉入程度與消費意願關係之研究 文化體育學刊24輯第53-61。
台灣教育部體育署(2013)《全民運動推展中程計畫(2016-2021年)》。
行政院勞工委員會職業訓練局(2013) (作業規範發展指引)。
行政院體育委員會(2007)所出版之『我國運動休閒服務業人才供需調查及培訓策略研究』。
宋永坤、吳培真、劉宗哲(2014)服務品質與品牌形象對顧客忠誠度之研究。科技整合管理研討會,17(2),235-249。
李城忠、林孟潔(2005)運動健身俱樂部個人教練之專業知能、顧客滿意度與顧客忠誠度之研究。人文暨社會科學期刊,1(2),55-64。
李城忠、曾淑萍(2011)運動贊助對品牌知名度、品牌形象影響之研究-以歐都納為例休閒運動健康評論,2(2),119-143。
李城忠 吳思靜(2017)服務品質、商店形象、顧客滿意度和顧客忠誠度關係之研究-以墊腳石圖書文化廣場為例,管理資訊計算2016年第5 卷第1 期第272-285 頁
李夢涵、洪榮成、林明杰(2015) 影響參與健身俱樂部行為意圖之因素-探討人口統計變項之調節效果企業管理學報2015年0901第106 期第81-107 頁
吳宗瓊、陳惠君、喻琬真(2013)香客大樓?香客大樓刻板印象之影響研究。觀光休閒學報,19(1),79-103。
吳貞儀(2012)連鎖火鍋餐廳顧客滿意度與再消費意願之研究。嘉大體育健康休閒期刊,11(1),107-115。 doi: 10.6169/NCYUJPEHR.11.1.10
邵雅卿(2010)馬拉松跑者參與動機、深度休閒與幸福感之研究,碩士論文,輔仁大學,新北市。
周文玲、梁立衡、張秀惠(2015)健身俱樂部品牌形象對顧客知覺價值影響之研究-兼論關係承諾之干擾效果。全球管理與經濟,11(2),55-70 。
林宜欣、王詩鵑、魏佳姿(2011)國道客運業者品牌形象、價格促銷與旅客忠誠度之研究。臺灣企業績效學刊, 4(2),169-200。
林秉學(2015)臺灣電信業服務補救關係之研究,高雄應用科技大學企業管理系碩士論文。林翠美(2014)電信產業之企業社會責任、品牌形象與服務品質對顧客滿意度影響之研究-以C電信公司為例,世新大學資訊管理學系研究所論文。
邱于庭(2014)品牌知名度、品牌形象、服務品質與滿意度之相關性研究-以主題遊樂園為例(碩士論文)。國立高雄應用科技大學,高雄市。易青雲與王仁宏(2013) 服務品質、滿意度與忠誠度之探討一以新竹地區女性健身俱樂部為例明新學報39 卷第2 期pp.89-105Vol. 39, No. 2, Minghsin Joumal, Aug. 2013
洪至祥、黎正評、宋映呈、張可欣(2016) ,健身俱樂部之品牌知名度、顧客滿意度與再購意願之研究,運動休閒管理學報 第 13卷3期第63-77頁。
洪千巧、李再立(2015) 集集盃綠色隧道馬拉松之賽會形象與參賽動機,身體文化學報 第二十一輯p1-22。
徐文振、雷立芬、顏建賢(2016) 新莊區農會信用部服務品質對顧客滿意度與顧客忠誠度之影響。農民組織學刊第20 期,頁71-137,2016 年3 月出版
袁劍雲、邱天佑、關來成(2013)消費者網站購物購買行為前置因素之研究:以轉換成本為調節變數。顧客滿意學刊,9, 3(1),22-23。
徐茂洲、吳兆欣、謝仁瑋(2017)“臺灣球迷線上收看中華職棒比賽行為意圖模式之研究-結合科技接受模式與計畫行為理論"運動研究,26 (1),4-5。
秦夢群、吳勁甫(2009)國中校長轉型領導、學校組織健康與組織效能 關係之研究:中介效果模式之驗證。當代教育研究,17(3),83- 124。
國政研究院(2016),行政院六大新興產業。中國國務院(2016)《全面健身計劃(2016-2020年)》。
張良漢(2010) 高爾夫球場使用者知覺服務品質對忠誠度之影響-以服務價值、滿意度爲中介機制,體育學報43卷1期P69-84
張家銘(2018)大學射箭興趣選項課程學生之運動樂趣化、涉入程度、學習滿意度與再修課意願之關係研究,運動休閒管理學報15卷1期P15-27
張佩婷、宋映呈、游家婕(2015)品牌形象、體驗價值、顧客滿意關係研究-以NIKE品牌為例。臺灣觀光學報,10,39-52。
張博雅、溫笙銘、郭進財(2015)運動參與動機與滿意度之研究-以雲嘉南地區運動媒體觀賞者為例,嘉大體育運動休閒期刊14卷2期P24-37
張偉雄、林子堯、林青穎(2015)以主管觀點探討餐飲業外場服務人員之專業職能─以高雄市A 美式主題餐廳為例。休閒運動期刊,14,27-43。
張偉雄、林子堯(2016)應用 IPA 模式探討健身俱樂部之服務品質-以高雄市Y 健身俱樂部為例。運動與健康研究5卷2期,第17-44。
張偉亞、陳克舟、孟範武、王敏憲、孔建嘉(2012) 運動賽事參與動機與認知反映行銷價值之研究-以永信杯排球賽為例。中原體育學報, (1), 201255-63國立臺灣師範大學2 中原大學3 中國文化大學4 美和科技大學5
游智名(2010) 跑步的撞牆期經驗,學校體育120期P120-122
梁曉興(2016)商務旅館服務品質對顧客滿意度、顧客忠誠度之研究-以北海大飯店。管理資訊計算,2(1),109-126。
焉孟台(2014),「健身房顧客對私人教練課程購買意願、顧客滿意度、顧客忠誠度之研究」。嘉南藥理大學休閒保健管理系碩士論文。陳貞良(2005)健身俱樂部運動指導員所需具備之專業能力。國民體育季刊,34(2),71-75。
陳瑞辰、陳逸政、李欣靜(2011)淡江大學暑期游泳訓練班服務品質、顧客滿意度與再購意願之研究。淡江體育,14,38-53。
陳欽雨、 張書豪、蔡宏昌(2016) 制服設計、設施品質及品牌形象對顧客消費意圖之關聯性影響-以觀光飯店為例Marketing Review (Xing Xiao Ping Lun)Vol. 13, No. 1, P63-88,
袁劍雲、邱天佑、關來成(2013) 消費者網站購物購買行為前置因素之研究以轉換成本為調節變數顧客滿意Journal of Customer SatisfactionVol. 9 No. 1March 2013, p. 1-22
勞動部勞動力職能發展署(2017) ICAP職能發展應用平台。
黃姿綾、許炳堃(2017)“科技接受模型(TAM)與計畫行為理論(TPB)探討消費者QR Code網路購物之行為意圖",1,23-25。
楊立人、張雍昇與王世宏(2015)“以科技接受模式探討行動銀行使用意願",華人前瞻研究27-28、54。
楊明憲 (2008)連鎖便利商店店長職能之研究。國立臺灣師範大學工業科技教育學系碩士論文。廖娸閔(2014) 女性健身中心會員參與動機、服務品質顧客滿意度與忠誠之研究 -以 Curves為例。亞太經濟管理評論19卷第1期p28-42。
劉漢城、劉馥瑤、陳朝釧(2017)生態遊客對生態旅遊參與動機、認同感和依賴感之研究,運動與遊憩,11卷第4期p28-42。
劉亦修、孫淑芬、黃巧雯、陳音翰、林侑萱、李敏輝、王志龍(2015)運用PZB 模式評估兒童復健醫療服務品質。台灣復健醫誌,43(1),41-52。
劉思妤、吳高讚、陳進發(2018)大型運動會參與者對授權商品的購買意願比較分析─以103 年全國大專校院運動會為例,興大體育學刊,17,1-9。
蔡進發、張文娟、廖敏秀(2008)。影響消費者對牛樟芝產品購買意願因素之研究,管理實務與理論研究, 第二卷第四期,143-173。
鄭凱鴻、歐陽豪(2017) 專業職能、服務品質、品牌形象與顧客滿意度之關聯研究-以健身俱樂部為例。觀光與休閒管理研討會,8(4),281-307。
鄭傳奕、歐陽豪 (2016)「人格特質、專業職能、服務品質、品牌形象與顧客滿意度之關聯研究」-以台南市各大健身房為例。崑山科技大學研究所碩士論文。鄭潔玲(2017)專業能力情緒管理選美組織品牌形象隊訓練成效之影響。崑山科技大學研究所碩士論文。
澳洲訓練套件(2016)國家職業資訊網(O*Net運動指導員工作職能)。
蕭淑玲(2016) 樂齡運動指導員的專業成長。臺灣教育評論月刊,5(10),112-117。
蕭源都、林騰蛟、陳繁興、鍾光硯(2013)CITY CAFE 顧客滿意度之研究。華人前瞻研究,9(2),53-76。
蕭源都、張仁家、鍾光硯、黃冠齊(2015)統一星巴克顧客滿意度之研究。華人前瞻研究,11(1),47-64。
薛尉廷(2013)“以科技接受模型、認知價值以及人格特質對線上訂閱型音樂服務購買意願之研究",華人前瞻研究12-14。
賴文儀、周政德、陳麗珠(2015),馬拉松跑者參賽動機、休閒效益與幸福感之相關研究- 以2013 府城安平仲夏夜浪漫星光馬拉松為例,創新研發學刊,第十一卷,第二期,12-27。
戴士晉(2016)學校健身房服務品質、健身運動參與動機、轉換成本對學生忠誠度影響之研究-以國立屏東大學為例-國立屏東大學碩士論文謝奇明(2016)體適能指導員專業證照之市場供需分析及應具之職能與專業探討-以IPA方法解析。
謝惠娟(2018) 專業職能、服務品質、品牌形象、購買行為、轉換成本對顧客忠誠度影響之研究-以健身運動指導員為例,北商大學術論壇2016
聶方珮、邱誌偉、周美珠(2013)「庭園餐廳店經理工作職能之研究」。觀光與休閒管理期刊,1(1),97-109 。
體育署(2016)全國運動城市。
英文部分
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