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Consumption and desire are linked, consumption has become an important social and cultural phenomenon of contemporary society, in the capitalist society, the application of a large number of symbols and symbolic in the vast consumer goods to sell, consumption has and desire Inseparable.
The study of the creation of art through the art of painting to explore the life of desire in the consumer demand for identity, at different stages and time, because of what kind of behavior and consumption? The desire for consumption and caring for consumption in life can be said to be a social and cultural process involving cultural symbols and symbols, not just an economic and practical process. Through the interpretation and reproduction of painting as a desire to explore the consumption, from the essence of the show to seek more diverse ideas and vision. Media to create oil-based. The main purpose of this discussion is the following three points:
First, to explore symbolic symbolism of consumerism and illusion.
Second, explore the consumer-oriented life style and core values.
Third, through the creation of painting interpretation of the desires of identity and alienation.
The research of the creation of the demand for the desire to the window series, consumption symbols and other images to express, and then work on further analysis, research, through observation of life, dialogue to inspire creative ideas, and then understand the desire of consumers in the desire Identity and Alienation Intentionality.
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