|
英文部分 Aaker, D. A. (1996). Building strong brands. New York, NY: Free Press. Aaker, J., & Drolet, A. (1996). To thine own self be true: The meaning of "Sincerity" in brands and its impact on consumer evaluations. Advances in Consumer Research, 23, 392. Aaker, J., Fournier, S., & Brasel, S. A. (2004). When good brands do bad. Journal of Consumer Research, 31(1), 1-16. Agustin, C., & Singh, J. (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research, 42(1), 96-108. Ahuvia, A. C. (1992). For the love of money: Materialism and product love. Meaning, Measure, and Morality of Materialism, 188-198. Ahuvia, A. C. (1993). I love it! Towards a unifying theory of love across diverse love objects. Unpublished PhD dissertation, Northwestern University. Ahuvia, A. C. (2005a). Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research, 32(1), 171-184. Ahuvia, A. C. (2005b). The love prototype revisited: A qualitative exploration of contemporary folk psychology. Working Paper University of Michigan-Dearborn. Ahuvia, A. C., Bagozzi, R. P., & Batra, R. (2014). Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter. Marketing Letters, 25(2), 235-243. Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258-266. Albert, N., & Valette-Florence, P. (2010). Measuring the love feeling for a brand using interpersonal love items. Journal of Marketing Development & Competitiveness, 5(1), 57-63. Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61(10), 1062-1075. Albert, N., Merunka, D., & Valette-Florence, P. (2010). Brand love: Antecedents and consequences. Proceedings of the Consumer Brand Relationship Colloquium. Albert, N., Merunka, D., & Valette-Florence, P. (2010b). Passion for the brand and consumer brand relationships. Australian and New Zeland Marketing Academy. Albert, N., Merunka, D., & Valette-Florence, P. (2013). Brand passion: Antecedents and consequences. Journal of Business Research, 66(7), 904-909. Alexander, N. (2009). Brand authentication: Creating and maintaining brand auras. European Journal of Marketing, 43(3/4), 551-562. Andaleeb, S. S. (1992). The trust concept: Research issues for channels of distribution. Research in Marketing, 11(1), 1-34. Andaleep, S. S., & Anwar, S. F. (1996). Factors influencing customer trust in salespersons in a developing country. Journal of International Marketing, 4(4), 35-52. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. The Journal of Marketing, 54(1), 42-58. Antikainen, M. (2007). The Attraction of Company Online Communities-A Multiple Case Study. Arnould, E. J., & Linda, L. Price. (2000). Authenticating acts and authoritative performances. In S. Ratneshwar, D. G. Mick, & C. Huffman (Eds), The why of consumption: Contemporary perspectives on consumers’ motives, goals, and desires (pp.144-63). New York: Routledge. Aron, A., & Westbay, L. (1996). Dimensions of the prototype of love. Journal of Personality and Social Psychology, 70(3), 535-551. Arruda-Filho, E. J., Cabusas, J. A., & Dholakia, N. (2010). Social behavior and brand devotion among iPhone innovators. International Journal of Information Management, 30(6), 475-480. Avis, M., Aitken, R., & Ferguson, S. (2012). Brand relationship and personality theory metaphor or consumer perceptual reality? Marketing Theory, 12(3), 311-331. Avolio, B. J., Yammarino, F. J., & Bass, B. M. (1991). Identifying common methods variance with data collected from a single source: An unresolved sticky issue. Journal of Management, 17(3), 571-587. Badrinarayanan, V., & Laverie, D. A. (2011). Brand advocacy and sales effort by retail salespeople: Antecedents and influence of identification with manufacturers’ brands. Journal of Personal Selling & Sales Management, 31(2), 123-140. Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. Ballantyne, R., Warren, A., & Nobbs, K. (2006). The evolution of brand choice. The Journal of Brand Management, 13(4), 339-352. Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1-16. Bauer, H. H., Heinrich, D., & Martin, I. (2007, December). How to create high emotional consumer-brand relationships? The causalities of brand passion. In 2007 Australian & New Zealand Marketing Academy Conference Proceedings (pp. 2189-2198). Bauer, H., Heinrich, D., & Albrecht, C. M. (2009). All you need is love: Assessing consumers’ brand love. In Proceedings of the American Marketing Association Summer Educators Conference (pp. 252-253). Chicago: American Marketing Association. Baumeister, R. F., & Bratslavsky, E. (1999). Passion, intimacy, and time: Passionate love as a function of change in intimacy. Personality and Social Psychology Review, 3(1), 49-67. Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5/6), 317-383. Becerra, E. P., & Korgaonkar, P. K. (2011). Effects of trust beliefs on consumers' online intentions. European Journal of Marketing, 45(6), 936-962. Belaid, S., & Behi, A. T. (2011). The role of attachment in building consumer-brand relationships: An empirical investigation in the utilitarian consumption context. Journal of Product & Brand Management, 20(1), 37-47. Belk, R . W. (1988) Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168. Belk, R. W., & Tumbat, G. (2005). The cult of Macintosh. Consumption Markets & Culture, 8(3), 205-217. Belk, R. W., Ger, G., & Askegaard, S. (2003). The fire of desire: A multisited inquiry into consumer passion. Journal of Consumer Research, 30(3), 326-351. Bentler, P. M., & Wu, E. J. C. (1993). EQS/Windows User Guide. Los Angeles, CA: BMDP Statistical Software. Bergkvist, L., & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518. Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. D. Upah (Eds.), Emerging perspectives on service marketing (pp. 25-28). Chicago: American Marketing Association. Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236-245. Beverland, M. B. (2005a). Crafting brand authenticity: The case of luxury wines. Journal of Management Studies, 42(5), 1003-1029. Beverland, M. B. (2005b). Brand management and the challenge of authenticity. Journal of Product & Brand Management, 14(7), 460-461. Beverland, M. B. (2006). The “real thing”: Branding authenticity in the luxury wine trade. Journal of Business Research, 59(2), 251-258. Blau, P.M. (1964). Exchange and power in social life. New York: John Wiley. Bollen, K.A. (1989) Structural equations with latent variables. New York: John Wiley & Sons Inc. Boomsma, A. (1982). The robustness of LISREL against small sample sizes in factor analysis models. In K. G. Jöreskog & H. Wold (Eds.), Systems under indirect observation: Causality, structure, prediction (Part I, pp. 149-173). Amsterdam: North-Holland. Borle, S., Dholakia, U., Singh, S., & Durham, E. (2012). An empirical investigation of the impact of Facebook fan page participation on customer behavior. Marketing Science, 52(2), 1-36. Bowden, J. (2009). Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry. Journal of Hospitality Marketing & Management, 18(6), 574-596. Bowlby, J. (1977). The making and breaking of affectional bonds: II Some principles of psychotherapy. The British Journal of Psychiatry, 130(3), 421-431. Broadbent, S. (2013). Brand love in sport: Antecedents and consequences. Doctoral dissertation, Deakin University, Melbourne. Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20. Brown, S., Kozinets, R. V., & Sherry, J. F. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19-33. Bruhn, M., Schnebelen, S., & Schäfer, D. (2014). Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities. Industrial Marketing Management, 43(1), 164-176. Bruhn, M., Schoenmüller, V., Schäfer, D., & Heinrich, D. (2012). Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement. Advances in Consumer Research, 40, 567-576. Cappannelli, G., & Cappannelli, S. C. (2004). Authenticity: Simple strategies for greater meaning and purpose at work and at home. Cincinnati, Ohio: Emmis Books. Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79-89. Chaplin, L. N., & John, D. R. (2005). The development of self–brand connections in children and adolescents. Journal of Consumer Research, 32(1), 119-129. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. Chaudhuri, A., & Holbrook, M. B. (2002). Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect. The Journal of Brand Management, 10(1), 33-58. Chih, W. H., Hsu, L. C., Wang, K. Y., & Lin, K. Y. (2013). The mediating role of Facebook fan pages. Studies in Health, Technology and Informatics, 199, 79-82. Choi, H., Ko, E., Kim, E. Y., & Mattila, P. (2014). The role of fashion brand authenticity in product management: A holistic marketing approach. Journal of Product Innovation Management, 32(2), 233-242. Chung, E., Beverland, M., Farrelly, F., & Quester, P. (2007). Becoming a fanatic: An exploration into the development of extraordinary devotion to a consumptive object. In Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings (pp. 2084-2092). Australia & New Zealand Marketing Academy (ANZMAC). Coary, S. P. (2013). Scale construction and effects of brand authenticity. Doctoral dissertation, University of Southern California. Coleman, J. S. (1990). Foundations of social theory. Cambridge, MA: The Belknap Press of Harvard University Press. Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: an interpersonal influence perspective. The Journal of Marketing, 54(3), 68-81. De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83-91. De Wulf, K. D., Odekerken-Schröder, G., & Iacobucci, D. (2001). Investments in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing, 65(4), 33-50. De Wulf, K., Odekerken-Schröder, G., & Van Kenhove, P. (2003). Investments in consumer relationships: A critical reassessment and model extension. The International Review of Retail, Distribution and Consumer Research, 13(3), 245-261. Deighton, J. (1992). The consumption of performance. Journal of Consumer Research, 19(3), 362-72. Del Rio, A. B., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(5), 410-425. Delgado-Ballester, E. (2004). Applicability of a brand trust scale across product categories: A multigroup invariance analysis. European Journal of Marketing, 38(5/6), 573-592. Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does brand trust matter to brand equity? Journal of Product & Brand Management, 14(3), 187-196. Delgado-Ballester, E., Munuera-Aleman, J. L., & Yague-Guillen, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 35-54. Dholakia, U. M., & Durham, E. (2010). One café chain’s Facebook experiment. Harvard Business Review, 88(3), 26. Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network-and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263. Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113. Diez, W. (2006). Grundlegende Potenziale von Tradition im Markenmanagement. Die Bedeutung der Tradition für die Markenkommunikation, Stuttgart, 181-195. Dillman, D. A. (2000). Mail and Internet surveys. New York: John Wiley. Djikic, M., & Oatley, K. (2004). Love and personal relationships: Navigating on the border between the ideal and the real. Journal for the Theory of Social Behaviour, 34(2), 199-209. Doss, S. K. (2013). Spreading the good word: toward an understanding of brand evangelism. Journal of Management and Marketing Research, 14, 1-15. Doss, S. K., & Carstens, D. S. (2014). Big five personality traits and brand evangelism. International Journal of Marketing Studies, 6(3), 13-22. Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. The Journal of Marketing, 51(2), 11-27. Edson Escalas, J. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1), 168-180. Efron, B., & Tibshirani, R. J. (1994). An introduction to the bootstrap. London: Chapman and Hall. Eggers, F., O’Dwyer, M., Kraus, S., Vallaster, C., & Güldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340-348. Elliott, R., & Yannopoulou, N. (2007). The nature of trust in brands: A psychosocial model. European Journal of Marketing, 41(9/10), 988-998. Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-57. Escalas, J. E., & Bettman, J. R. (2003). You are what they eat: The influence of reference groups on consumers’ connections to brands. Journal of Consumer Psychology, 13(3), 339-348. Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of Consumer Research, 32(3), 378-389. Fang, P., Tsai, Y., & Chang, H. (2013). Relationship performance on self-service technology: Relationship maintenance and perceived relationship investment. In Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management (pp. S3 80-106). To Know Press. Faust, W., & Householder, L. (2009). Get real and prosper: Why social media demands authentic brands. Design Management Review, 20(1), 45-51. Fehr, B. (1988). Prototype analysis of the concepts of love and commitment. Journal of Personality and Social Psychology, 55(4), 557-579. Fehr, B. (2006). A prototype approach to studying love. The New Psychology of Love, 225-246. Fetscherin, M., & Heinrich, D. (2014). Consumer brand relationships research: A bibliometric citation meta-analysis. Journal of Business Research, 68(2), 380-390.
Fine, G. (2003). Crafting authenticity: The validation of identity in self-taught art. Theory and Society, 32(2), 153-180. Firat, A., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research, 22, 239-267. Flavián, C., & Guinalíu, M. (2006). Consumer trust, perceived security and privacy policy: three basic elements of loyalty to a web site. Industrial Management & Data Systems, 106(5), 601-620. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. Fournier, S. (1994). A consumer-brand relationship framework for strategy brand management. Doctoral Dissertation, University of Florida. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. The Journal of Consumer Research, 24(4), 343-373. Fromm, E. (1956). The art of loving. New York: Harper & Row. Fullerton, G. (2005). The impact of brand commitment on loyalty to retail service brands. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 22(2), 97-110. Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. The Journal of Marketing, 58(2), 1-19. Gaski, J. F., & Nevin, J. R. (1985). The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing Research, 22(2), 130-142. Gecas, V. (1986). The self-concept as a basis for a theory of motivation. In J. A. Howard, & P. L. Callero (Eds.), The Self-Society Dynamic (pp. 171-185). Cambridge, England: Cambridge University Press. Gilmore, J. H., & Pine II, B. J. (2007). Authenticity: What consumers really want. (Vol. 1). Boston: Harvard Business School Press. Gouldner, A. W. (1960). The norm of reciprocity: A preliminary statement. American Sociological Review, 25(2), 161-178. Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296-312. Groves, A. M. (2001). Authentic British food products: A review of consumer perceptions. International Journal of Consumer Studies, 25(3), 246-254. Gustavo, N. (2013). Marketing management trends in tourism and hospitality industry: Facing the 21st century environment. International Journal of Marketing Studies, 5(3), 13-25.
Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37, 52-161. Hair, J. F. Jr., Black, W. C., Babin, B. J. & Anderson, R. E. (2010), Multivariate Data Analysis (7th Ed.). New York: Prentice-Hall Inc. Hanlon, P. (2006). Primal branding: Create Zealots for Your Brand, Your Company, and Your Future. New York, NY: Simon & Schuster, Inc. Hart, C. W., & Johnson, M. D. (1999). Growing the trust relationship. Marketing Management, 8(1), 8-19. Hassebrauck, M., & Fehr, B. (2002). Dimensions of relationship quality. Personal Relationships, 9(3), 253-270. Hatfield, E. (1988). Passionate and companionate love. In R. J. Sternberg & M. L. Barnes (Eds.), The Psychology of Love (pp. 191-217). New Haven, CT and London: Yale University Press. Hatfield, E., & Walster, G. W. (1978). A new look at love. Lantham, MA: University Press of America. Hatfield, E., & Walster, G. W. (1981). A new look at love. Reading, MA: Addison-Wesley. Heinrich, D., & Mühl, H. H. B. J. C. (2008). Measuring brand love: Applying Sternberg’s Triangular Theory of Love in consumer-brand relations. In Proceedings of the 2008 Australian & New Zealand Marketing Academy Conference. Hendrick, C., & Hendrick, S. (1986). A theory and method of love. Journal of Personality and Social Psychology, 50(2), 392-402. Hennig-Thurau, T., Gwinner, K. P., Walsh, G. & Gremler, D. D. (2004) Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52. Herbig, P., & Milewicz, J. (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 14(Winter), 5-10. Hess, J. (1995). Construction and assessment of a scale to measure consumer trust. American Marketing Association, Chicago, IL, Summer(6), 20-26. Hewson, C., Yule, P., Laurent, D. & Vogel, C. (2003). Internet research methods: A practical guide for the behavioural and social sciences. London: Sage. Hiscock, J. (2001). Most trusted brands. Marketing, 1(March), 32-33. Hollebeek, L. (2011). Exploring customer brand engagement: definition and themes. Journal of strategic Marketing, 19(7), 555-573. Holt, D. B. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25(1), 1-25. Holt, D. B. (2002), Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research, 29 (1), 70-90. Hong-Youl, H. & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452. Hu, L. T., & Bentler, P. M. (1999). Cut off criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. Huang, S. M., Fang, S. R. & Yang, S. M. (2010). The influence of brand benefits on brand loyalty: The mediating effects of brand relationship quality and customer relationship quality. Journal of Management and Systems, 17(3), 373-402. Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68-76. Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204. Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351. Hwang, J., & Kandampully, J. (2012). The role of emotional aspects in younger consumer-brand relationships. Journal of Product & Brand Management, 21(2), 98-108. Jahn, B., & Kunz, W. (2012). How to transform consumers into fans of your brand. Journal of Service Management, 23(3), 344-361. James, W. (1890). Principles of psychology. New York, NY: Holt. Jevons, C., & Gabbott, M. (2000). Trust, brand equity and brand reality in internet business relationships: An interdisciplinary approach. Journal of Marketing Management, 16(6), 619-634. Jöreskog, K. G. & Sörbom, D. S. (1993), LISREL 8, A Guide to the Program and Application. Chicago, IL: SPSS Inc. Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, 145-155. Kapferer, J.-N. (2004). The new srategic brand management: Creating and sustaining brand equity long term. London: Kogan Page. Kaplan, A. M. & Haenlein, M. (2012). The Britney Spears universe: Social media and viral marketing at its best. Business Horizons 55(1), 27-31. Karakaya, F., & Barnes, N. G. (2010). Impact of online reviews of customer care experience on brand or company selection. Journal of Consumer Marketing, 27(5), 447-457. Kaye, B. K., & Johnson, T. J. (1999). Research Methodology: Taming the Cyber Frontier Techniques for Improving Online Surveys. Social Science Computer Review, 17(3), 323-337. Keh, H. T., Pang, J., & Peng, S. (2007). Understanding and measuring brand love. In Proceedings of the Advertising and Consumer Psychology Conference, New Frontiers in Branding: Attitudes, Attachments, and Relationships, Santa Monica, CA. National Bureau of Economic Research, Columbia University Press. Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2/3), 139-155. Keller, K. L. (2012). Understanding the richness of brand relationships: Research dialogue on brands as intentional agents. Journal of Consumer Psychology, 22(2), 186-190. Kemp, E., Childers, C. Y., & Williams, K. H. (2012). Place branding: Creating self-brand connections and brand advocacy. Journal of Product & Brand Management, 21(7), 508-515. Kietzmann, J. H., Hermkens, K., McCarthy, I. P. & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. Kim, H.Y., & Kwon, Y.J. (2011). Soulmates, best friends, and casual buddies: The relationship of U.S college students to retailer brands. Journal of Clothing and Textiles Research, 29(1), 67-82. Kim, K., Park, J., & Kim, J. (2014). Consumer–brand relationship quality: When and how it helps brand extensions. Journal of Business Research, 67(4), 591-597. Kim, N., J. Lee, H., Kwon, M. Jeon, S. Lee, & S. Kim. (2011). 2012 Trend Korea. Seoul: Mi Raeeuichang. Kline, R. B. (1998). Software review: Software programs for structural equation modeling: Amos, EQS, and LISREL. Journal of Psychoeducational Assessment, 16(4), 343-364. Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons. Kozinets, Robert V. (1999). E-Tribalized Marketing? The strategic implications of virtual communities of consumption, European Management Journal, 17(3), 252-64. Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964. Kumar, N., Scheer, L. K., & Steenkamp, J. B. E. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research, 32(3), 348-356. Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1), 76-82. Lee, J. A. (1977). A typology of styles of loving. Personality and Social Psychology Bulletin, 3(2), 173-182. Lee, W., Xiong, L., Hu, C., (2010). The effect of Facebook users’ arousal and valence onintention to go to the festival: applying an extension of the technology accep-tance model. International Journal of Hospitality Management, 31 (3), 819-827. Lee, Y. (2007). A study on corporate advertising a campaign in holistic marketing. Journal of Korea Society of Design Forum, 16, 303-311. Leigh, T. W., Peters, C., & Shelton, J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption. Journal of the Academy of Marketing Science, 34(4), 481-493. Loureiro, S. M. C., Ruediger, K. H., & Demetris, V. (2012). Brand emotional connection and loyalty. Journal of Brand Management, 20(1), 13-27. Lu, J. H. (2014). The beauty of Taiwan. Taipei: United Distribution Co. MacKinnon, D. P., Lockwood, C. M., Hoffman, J. M., West, S. G., & Sheets, V. (2002). A comparison of methods to test mediation and other intervening variable effects. Psychological Methods, 7(1), 83-104. Maehle, N., & Shneor, R. (2010). On congruence between brand and human personalities. Journal of Product & Brand Management, 19(1), 44-53. Marston, P. J., Hecht, M. L., Manke, M. L., McDaniel, S., & Reeder, H. (1998). The subjective experience of intimacy, passion, and commitment in heterosexual loving relationships. Personal Relationships, 5(1), 15-30. Mattila, A. S., & Wirtz, J. (2002). The impact of knowledge types on the consumer search process: An investigation in the context of credence services. International Journal of Service Industry Management, 13(3), 214-230. Matzler, K., Faullant, R., Renzl, B., & Leiter, V. (2005). The relationship between personality traits (extraversion and neuroticism), emotions and customer self-satisfaction. Innovative Marketing, 1(2), 32-39. Matzler, K., Pichler, E. A., & Hemetsberger, A. (2007). Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism. American Marketing Association Conference Proceedings, Winter, 25-32. McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38-54. McConnell, B., & Huba, J. (2002). Creating customer evangelists: How loyal customers become a volunteer sales force. Dearborn Trade Publishing. McDonald, R. P., & Ho, M. H. R. (2002). Principles and practice in reporting structural equation analyses. Psychological Methods, 7(1), 64-82. Mimouni-Chaabane, A., & Volle, P. (2010). Perceived benefits of loyalty programs: Scale development and implications for relational strategies. Journal of Business Research, 63(1), 32-37. Mohammadian, M., & Karimpour, Y. (2014). Identifying the Factors Influencing the Feeling of Love toward a Brand: The Adidas Case. National Park-Forschung in der Schweiz (Switzerland Research Park Journal), 103(1), 94-122. Mohr, J., & Nevin, J. R. (1990). Communication strategies in marketing channels: a theoretical perspective. The Journal of Marketing, 54(4), 36-51. Mooradian, T. A., & Swan, S. K. (2006). Personality and culture: The case of national extraversion and word-of-mouth. Journal of Business Research, 59(6), 778-785. Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. The Journal of Marketing, 57(1), 81-101. Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314-328. Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 58(3), 20-38. Mossholder, K. W., Bennett, N., Kemery, E. R., & Wesolowski, M. A. (1998). Relationships between bases of power and work reactions: The mediational role of procedural justice. Journal of Management, 24(4), 533-552. Mouzas, S., Henneberg, S., & Naudé, P. (2007). Trust and reliance in business relationships. European Journal of Marketing, 41(9/10), 1016-1032. Muñiz Jr., Albert M. & Thomas C. O’Guinn (2001), Brand Community, Journal of Consumer Research, 27(4), 412-32. Muniz, A. M., & Hamer, L. O. (2001). Us versus them: Oppositional brand loyalty and the cola wars. Advances in Consumer Research, 28, 355-361. Muth, A., Ismail, R., & Langfeldt Boye, C. (2012). Customer brand relationship: An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. retrieved from: http://lnu.diva-portal.org/smash/get/diva2:530408/FULLTEXT01.pdf Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090-1098. Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., Athalye, S., Malhotra, A., Almeida, A., & Lalwani, R. (2012). Colloquium Social Media and Business. Vikalpa: The Journal for Decision Makers, 37(4), 69-111. Nunnally, J. C. (1978). Psychometric Theory (2nd Ed.). New York, NY: McGraw-Hill Inc. Oliver, R. L. (1999). Whence consumer loyalty? The Journal of Marketing, 63, 33-44. Ortiz, M. H., & Harrison, M. P. (2011). Crazy little thing called love: A consumer-retailer relationship. Journal of Marketing Development and Competitiveness, 5(3), 68-80. Pang, J., Keh, H. T., & Peng, S. (2009). Effects of advertising strategy on consumer-brand relationships: A brand love perspective. Frontiers of Business Research in China, 3(4), 599-620. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing, 49(4), 41-50. Park, C. W., & MacInnis, D. J. (2006). What’s in and what’s out: Questions on the boundaries of the attitude construct. Journal of Consumer Research, 33(6), 16-18. Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology, 23(2), 229-248. Park, C. W., MacInnis, D. J., & Priester, J. (2006). Beyond attitude: Attachment and consumer behavior. Seoul Journal of Business, 12(2), 3-36. Park, H., & Kim, Y. K. (2014). The role of social network websites in the consumer–brand relationship. Journal of Retailing and Consumer Services, 21(4), 460-467. Patwardhan, H., & Balasubramanian, S. K. (2011). Brand romance: a complementary approach to explain emotional attachment toward brands. Journal of Product & Brand Management, 20(4), 297-308. Penaloza, L. (2000). The commodification of the American west: Marketers' production of cultural meanings at the trade show. Journal of Marketing, 64, 82-109. Peterson, R. A. (2005). In Search of Authenticity. Journal of Management Studies, 42(5), 1083-1098. Peterson, R. A., & Anand, N. (2004). The production of culture perspective. Annual Review of Sociology, 30, 311-334. Pichler, E. A., & Hemetsberger, A. (2007). Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism. Marketing Theory and Applications, 18, 25-32. Pimentel, R. W., & Reynolds, K. E. (2004). A model for consumer devotion: Affective commitment with proactive sustaining behaviors. Academy of Marketing Science Review, 5(1), 1-45. Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business Press. Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531-544. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903. Puzakova, M., Kwak, H., & Rocereto, J. F. (2009). Pushing the envelope of brand and personality: Antecedents and moderators of anthropomorphized brands. Advances in Consumer Research, 36, 413-420. Qiu, H. Z. (2010). Quantification research and statistics analysis (5th ed.). Taipei: Wu-Nan Book Inc. Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46-55. Reimann, M., & Aron, A. (2009). Self-expansion motivation and inclusion of brands in self. Handbook of Brand Relationships, 65-81. Reimann, M., Castaño, R., Zaichkowsky, J., & Bechara, A. (2012). How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships. Journal of Consumer Psychology, 22(1), 128-142. Rempel, J. K., Holmes, J. G., & Zanna, M. P. (1985). Trust in close relationships. Journal of Personality and Social Psychology, 49(1), 95-112. Rozanski, H. D., Baum, A. G., & Wolfsen, B. T. (1999). Brand zealots: Realizing the full value of emotional loyalty. Strategy & Business, 17, 51-62. Rubin, Z. (1970). Measurement of romantic love. Journal of Personality and Social Psychology, 16(2), 265-273. Sahin, A., Zehir, C., & Kitapçı, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty: An empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301. Savage, J. (2012). Creating brand evangelists in the 21st century: Using brand engagement through social media to develop brand loyalty in teens. University of Southern California. Sawhney, R. (2011). How do you turn your customers into brand evangelists? Fast Company. retrieved from: http://www.fastcodesign.com/1664135/how-do-you-turn-your-customers-into-brand-evangelists Scarpi, D. (2010). Does size matter? An examination of small and large web-based brand communities. Journal of Interactive Marketing, 24(1), 14-21. Schallehn, M., Burmann, C., & Riley, N. (2014). Brand authenticity: Model development and empirical testing. Journal of Product & Brand Management, 23(3), 192-199. Schau, H. J., Muñiz Jr, A. M., & Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73(5), 30-51. Schivinski, B., & Dąbrowski, D. (2013). The impact of brand communication on brand equity dimensions and brand purchase intention through Facebook. Faculty of Management and Economics, 4(4), 2-23. Schmitt, B. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 7-17. Schmitt, B. (2013). The consumer psychology of customer–brand relationships: Extending the AA Relationship model. Journal of Consumer Psychology, 23(2), 249-252. Schurr, P. H., & Ozanne, J. L. (1985). Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness. Journal of Consumer Research, 11(4), 939-953. Selnes, F. (1998). Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing, 32(3/4), 305-322. Selnes, F., & Gønhaug, K. (2000). Effects of supplier reliability and benevolence in business marketing. Journal of Business Research, 49(3), 259-271. Shamim, A., & Mohsin Butt, M. (2013). A critical model of brand experience consequences. Asia Pacific Journal of Marketing and Logistics, 25(1), 102-117. Shimp, T., & Madden, T. (1988). Consumer-object relations: A conceptual framework based analogously on Sternberg's triangular theory of love. Advances in Consumer Research, 15, 163-168. Shin, S. I., Lee, K. Y., & Hall, D. (2014). Exploring Facebook users’ continuous visiting behaviors: Conceptual incorporation of Facebook user perceptions toward companies’ Facebook fan page usage. Twentieth Americas Conference on Information Systems, Savannah, 2014. Siu, N. Y. M., Zhang, T. J. F., Dong, P., & Kwan, H. Y. (2013). New service bonds and customer value in customer relationship management: The case of museum visitors. Tourism Management, 36, 293-303. Smith, B. (1998). Buyer‐seller relationships: Bonds, relationship management, and sex‐type. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 15(1), 76-92. Smith, J. B., & Barclay, D. W. (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. The Journal of Marketing, 60(1), 3-21. Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological Methodology, 13(1982), 290-312. Spiggle, S., Nguyen, H. T., & Caravella, M. (2012). More than fit: Brand extension authenticity. Journal of Marketing Research, 49(6), 967-983. Stern, B. (1996). Clarifying the construct: What is authenticity. Advances in Consumer Research, 23, 392-393. Sternberg, R. J. (1986). A triangular theory of love. Psychological Review, 93(2), 119-135. Sternberg, R. J. (1997). Construct validation of a triangular love scale. European Journal of Social Psychology, 27(3), 313-335. Sternberg, R. J., & Barnes, M. L. (Eds.). (1988). The psychology of love. New Haven, CT: Yale University Press. Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology & Marketing, 27(7), 639-661. Sung, Y., Kim, Y., Kwon, O., & Moon, J. (2010). An explorative study of Korean consumer participation in virtual brand communities in social network sites. Journal of Global Marketing, 23(5), 430-445. Swimberghe, K. R., Astakhova, M., & Wooldridge, B. R. (2014). A new dualistic approach to brand passion: Harmonious and obsessive. Journal of Business Research, 67(12), 2657-2665. Tan, T., & Ming, M. (2003). Leveraging on symbolic values and meanings in branding. The Journal of Brand Management, 10(3), 208-218. Thompson, S. A., & Sinha, R. K. (2008). Brand communities and new product adoption: The influence and limits of oppositional loyalty. Journal of Marketing, 72(6), 65-80. Thomson, M., MacInnis, D. J., & Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. Thorbjørnsen, H., Supphellen, M., Nysveen, H., & Egil, P. (2002). Building brand relationships online: A comparison of two interactive applications. Journal of Interactive Marketing, 16(3), 17-34. Trump, R. K., & Brucks, M. (2012). Overlap between mental representations of self and brand. Self and Identity, 11(4), 454-471. Tseng, C. H., & Wang, Y. P. (2006). Does brand trust influence brand bxtension? An empirical evidence in Taiwan. Pan-Pacific Management Review, 9(1), 1-23. Unal, S., & Aydın, H. (2013). An investigation on the evaluation of the factors affecting brand love. Procedia-Social and Behavioral Sciences, 92, 76-85. Vallerand, R. J., Blanchard, C., Mageau, G. A., Koestner, R., Ratelle, C., Léonard, M., & Marsolais, J. (2003). Les passions de l'ame: on obsessive and harmonious passion. Journal of Personality and Social Psychology, 85(4), 756. Van den Bosch, A. L., De Jong, M. D., & Elving, W. J. (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10(2), 108-116. Vandepas, M. A. (2003). Marketing for the holistic practitioner. Colorado Springs, CO: Conscious Destiny Productions, Inc. Varey, R. J., & McKie, D. (2010). Staging consciousness: Marketing 3.0, post-consumerism and future pathways. Journal of Customer Behaviour, 9(4), 321-334. Wallace, E., Buil, I., & de Chernatony, L. (2014). Consumer engagement with self-expressive brands: Brand love and WOM outcomes. Journal of Product & Brand Management, 23(1), 33-42 Wang, S. W. (2014). The moderating effects of involvement with respect to customer relationship management of the airline sector. Journal of Air Transport Management, 35, 57-63. Weber, L. R., & Carter, A. (1998). On constructing trust: Temporality, self-disclosure, and perspective-taking. International Journal of Sociology and Social Policy, 18(1), 7-26. Whang, Y.-O., Allen, J., Sahoury, N., & Zhang, H. (2004). Falling in Love with a Product: The Structure of a Romantic Consumer-Product Relationship. Advances in Consumer Research, 31(1), 320-327. Wipperfürth, A. (2005). Brand hijack: Marketing without marketing. New York, NY: Portfolio. Wood, L. (2000). Brands and brand equity: Definition and management. Management Decision, 38(9), 662-669. Yim, C. K., Tse, D. K., & Chan, K. W. (2008). Strengthening customer loyalty through intimacy and passion: Roles of customer-firm affection and customer-staff relationships in services. Journal of Marketing Research, 45(6), 741-56. Zhou, Z., Zhang, Q., Su, C., & Zhou, N. (2012). How do brand communities generate brand relationships? Intermediate mechanisms. Journal of Business Research, 65(7), 890-895. Zucker, L. G. (1986). Production of trust: Institutional sources of economic structure. Research in Organizational Behavior, 1840-1920.
網址部分 Pine J. (2014, May 9). Is Authenticity Real? [Video file]. 取自http://www.npr.org/2014/05/09/308754264/is-authenticity-real,日期:2015/3/12。 Social Media Examiner (2014), 2014 Social Media Marketing Industry Report, 取自http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf,日期:2014/10/20。 Socialbakers (2014), Facebook Distribution of Fans , 取自http://www.socialbakers.com/facebook-pages/20531316728-facebook ,日期:2014/10/22。 Stark, Myra (2002), The State of the U.S Consumer 2002, 取自www.saatchikevin.com, 日期:2014/09/12。 Statista (2014), Number of social network users worldwide from 2010 to 2017 (in billions), 取自http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ ,日期:2014/10/23。 SYNCAPSE (2013), The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media, 取自http://www.purplewifi.net/wp-content/uploads/2013/04/Syncapse___Value_of_a_Fan_Report_2013.pdf,日期:2014/10/22。 Van Belleghem, Steven, Marloes Eenhuizen, & Elias Veris (2011), Social Media Around the World 2011. InSites Consulting. 取自http://www.digitalbuzzblog.com/slideshare-social-media-around-the-world-2011/,日期:2014/09/08。 Yahoo奇摩 (2013),美妝白皮書—網路美妝族消費趨勢,取自 https://marketing.tw.campaign.yahoo.net/emarketing/main/A06/B02?id=920 ,日期:2015/3/2。 創市際市場研究顧問 (2014),創市際雙周刊第十四期,美容時尚類別網域使用概況、瀏覽美妝網站的動機,取自http://news.ixresearch.com/?p=7500,日期,2015/1/10。 創市際市場研究顧問公司 (2013),IX市調解析 社群篇 創市際月刊報告書,取自http://zh.scribd.com/doc/157178884/InsightXplorer-Monthly-Report-201307,日期:2014/10/16。 資策會 (2014),網路社群行銷規劃與方法,讓社群成為企業生意的一大助力!,取自http://www.ithome.com.tw/node/81300,日期:2014/10/21。 資策會 (2013),全球網路社群與商業社群發展現況,取自http://www2.itis.org.tw/NetReport/NetReport_Detail.aspx?rpno=4605550&industry&ctgy&free,日期:2014/10/14。 資策會 (2014),網路社群關注品牌之現況,取自http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=374&type1=2,日期:2015/3/12。 劉珈均 (2014)。2014品牌行銷四大趨勢。遠見雜誌2014年4月號 贏在品牌3.0特刊,取自http://store.gvm.com.tw/article_content_25233.html,日期:2015/3/15。 數位時代 (2014a),Facebook電商團隊首度來台,點名4大目標族群,取自http://www.bnext.com.tw/article/view/id/32735,日期:2014/10/24。 數位時代 (2014b),2014年4月粉絲團觀測,取自https://docs.google.com/spreadsheets/d/1u9aYSXzMYwKobIFCtg88hxe2Z-h_hQrSV6vytEqW8ww/edit#gid=0,日期:2014/06/28。 數位時代 (2014c),留住粉絲的心!看大品牌如何與社群長久互動,取自http://www.bnext.com.tw/ext_rss/view/id/643650,日期:2015/3/8。 模範市場研究顧問 (2014),Facebook台灣消費者線上行為調查(2014),取自http://www.slideshare.net/yuanping/facebook-36279879,日期:2014/10/16。
|