臺灣博碩士論文加值系統

近年來消費者意識抬頭，保戶對於自身應獲得之理賠權益更加重視。而保險公司中的理賠人員佔據了理賠與否之重要角色。並根據過去研究指出個人特質對於道德決策會有所影響。本研究進而探討壽險理賠人員之個人特質(年齡、性別、教育程度、工作職級、工作資歷、平均年收入、有無配偶)是否對於不道德理賠決策會有所影響。

With the rise of consumer awareness in recent years, policyholders have more attention to their own claims right which should be obtained. The claims adjusters play a important role in insurance company who made a claims decisions. In accordance with past research indicates that personal traits for ethical decision-making will be affected. This study further explore the personal traits of life insurance claims adjusters (age, gender, education, management, seniority, annual income, spouse) whether unethical claims decisions will be affected.

目錄
第一章 緒論............................................................1
第一節 研究背景、動機、目的 ..........................................1
第二節 研究流程.....................................................10
第三節 研究內容.....................................................11
第二章 文獻探討.......................................................12
第一節 計畫行為理論之文獻探討.......................................13
第二節 道德決策之相關文獻探討.......................................15
第三節 人口變數與道德決策關係探討...................................19
第四節 假設推導.....................................................24
第三章 研究方法.......................................................26
第一節 研究架構.....................................................26
第二節 問卷設計.....................................................27
第三節 研究對象與範圍...............................................27
第四節 統計分析方法.................................................28
第四章 資料分析與研究結果.............................................31
第一節 次數分配統計.................................................31
第二節 皮爾森相關分析...............................................33
第三節 獨立樣本T檢定及ANOVA變異數分析.............................35
第四節 迴歸分析.....................................................42
第五節 信度分析.....................................................45
第六節 假說之驗證...................................................47
第五章 結論與建議.....................................................48
第一節 結論.........................................................48
第二節 建議.........................................................49
第三節 研究限制.....................................................50
參考文獻..............................................................51
附錄一 問卷...........................................................56

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