臺灣博碩士論文加值系統

近幾年以來環境破壞的程度與大眾關注綠色議題的程度成正比。不僅是企業, 就連末端消費者,都希望使用的產品,對環境是最低限度傷害的,才不至於對地 球造成更大的危害。因此,企業對綠色環境社會議題的關注漸漸高漲,希望能夠 藉由真正落實自家企業的綠色社會環境承諾,達到經濟與環境社會雙贏的局面。
過去研究對於綠色環境社會議題甚少以企業角度出發,說明高階管理者在其
中的關鍵地位。因此,本研究擬從企業的觀點出發,並提出五項構念:高階管理
者的環保領導、高階管理者的環保態度、綠色核心能力、綠色創業家精神。本研
究先以文獻回顧方法,提出五項研究假說,探討高階管理者環保領導與態度對綠
色創業家精神之影響並以綠色核心能力作為中介因子。
以實證分析得出的研究結果為(一)高階管理者的環保領導對於綠色核心能 力有正向影響;(二)高階管理者的環保領導對於綠色創業家精神有正向影響; (三)高階管理者環保態度對於綠色創業家精神有正向影響;(四)綠色核心能力對 於綠色創業家精神有正向影響;(五)綠色核心能力具有部分中介效果。透過研究 的進行,我們希望能提供高階管理者在實踐企業的綠色環境社會議題時能有參考 方向,並作為企業界未來落實綠色環境承諾及綠色消費的診斷依據。

Recent years, the level of destruction for environment damage is proportional to the number of people concerning the environmental issues. Even the consumers will confirm if the products or the service they are using is less harmful to the world. Therefore, the enterprises are paying more attention to green environmental management. They would like to practice the green environmental promises to customers in order to create a win-win situation between the economy and the environment.
The research on green issues in the past is less from the perspective of the enterprises. Therefore, this study is planning to focus on the top managers. Besides, the model includes the environmental leadership and attitudes of the top managers, the green core competence and the green entrepreneurship. At the beginning of the research, we proposed the five statements through the literature review, and then, with the mediation effect of the green core competence, discussed how environmental leadership of top managers and their environmental attitudes influence the green
Through the research, the results can provide managers with the reference framework on the green environmental management and the diagnose basis for the green environmental promises and green consumption in the future.

謝 詞 I
中文摘要 II
英文摘要 III
目 錄 IV
圖 次 VI
表 次 VII
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 6
第四節 研究流程 7
第二章 文獻探討 9
第一節 高階管理者環保領導 9
第二節 高階管理者的環保態度13
第三節 綠色核心能力 16
第四節 綠色創業家精神 19
第三章 研究方法及假說推論 22
第一節 研究架構 22
第二節 假說推論 23
第三節 操作性定義與衡量 30
第四節 問卷設計 33
第五節 資料蒐集及分析方式 34
第四章 資料分析與實證結果 36
第一節 敘述性統計分析 36
第二節 衡量模式及信效度分析 40
第三節 結構模型分析 44
第五章 結論與建議 50
第一節 結論與討論 50
第二節 管理意涵 54
第三節 研究限制 57
第四節 未來研究方向與建議 58
參考文獻 59
附錄一 研究問卷調查 71

圖次
圖 1-1 本研究流程圖 8
圖 2-1 態度形成之循環系統 14
圖 2-2核心能力之層次 17
圖 3-1本研究架構圖 22
圖 4-1本研究樣本數據分析 39
圖 4-2 完整模型之結構方程式 資料來源:本研究整理 46
圖 4-3 本研究架構之中介效果檢定 47
圖 4-4 本研究架構之中介效果檢定 49

表次
表 2-1領導力之統整 10
表 3-1 高階管理者的環保領導衡量題項 30
表 3-2 高階管理者的環保態度衡量題項 31
表 3-3綠色核心能力衡量題項 31
表 3-4綠色創業家精神衡量題項 32
表 3-5本研究問卷發放步驟整理 35
表 4-1衡量模式之配適度 40
表 4-2各構念收斂效度值一覽 42
表 4-3 構念間的 Pearson 相關係數與 AVE 平方根 43
表 4-4結構模式配適度 44
表 4-5假說驗證結果 45



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