臺灣博碩士論文加值系統

摘要

論文名稱：建設公司的營利模式：以H公司為例。
頁數：76頁
校所別：國立台北科技大學管理學院經營管理EMBA專班
畢業時間：一百零七學年度第二學期
學位：碩士
研究生：劉寶姝
指導教授：陳建丞博士

關鍵字：土地開發商、都市計畫審查、建管機關、產權登記、代書、建築師、豪宅稅
房地產行業是臺灣經濟的火車頭產業，帶動所有的相關產業的發展，例如水泥業、砂石業、磁磚業、油漆業、營造業、基礎工程、建築設計業、房屋代銷業、裝修工程、裝潢工程、園藝工程、門窗工程等等。眾多的建造人力及營造材料，甚至連同提供建造人員之餐飲業也受惠，整個產業上下游涵蓋範圍非常廣泛，因此對提振經濟是有一定的效果，所以才會稱之為火車頭產業。
台灣豪宅自2014年逐步下滑，先前看好的幾個豪宅指標個案如：元利建設所興建之信義聯勤案、和平大苑案、大陸工程的琢白案、冠德信義C、D區案等，並不像以前經濟起飛時代一樣不須考慮客群，皆可大賺一筆，由於台北市政府自2011年7月率先實施豪宅稅，2012年開徵，但因過去豪宅以『棟』認定，部分社區僅高樓層規劃豪宅產品，便成漏網之魚，故台北市政府自2014年1月大幅調漲房屋評定價值，使得房屋稅大幅調漲及又於2014年7月起將按『戶』開徵豪宅稅，更使豪宅雪上加霜，由於建商在投資土地時已經花了一大筆錢，這樣對於經濟發展有很大的負面效益。所以建商在推案前公司要有完善的財務規劃。
本研究針對H公司將精華地段土地如何因應豪宅稅及豪宅買氣低迷，透過文獻整理與深度訪談來建立起建設公司如何透過了解景氣循環做出興建飯店產品策略及營利模式的中間決策過程。期望本研究為一個基礎，讓更多先進願意投入房地產的研究。

ABSTRACT

Title: The profit model of construction company: an example of company H.
Page:76
School：National Taipei University of Technology
Department：EMBA of Business Management
Time： March，2019
Degree：Master
Researcher: Pao-Shi Liu
Advisor：Chien-Cheng Chen Ph.D.

Keywords:Land developers、Urban planning review、Property registration、Scrivener、Architect、Luxury property tax

The real estate industry is the bellwether business for Taiwan economy, and it leads the development of related industries. For example, it includes cement industry, gravel industry, tile industry, paint industry, construction industry, foundation construction, architectural design industry, property consignment industry, decoration work gardening work, joiner work, and so on. The massive construction manpower and construction materials, and even the catering industry that provides construction personnel also benefit from activities. The whole industry covers a wide range of business, so that it has a significant impact on boosting the economy. Therefore, it is so-called the bellwether industry.
Luxury houses in Taiwan have been gradually declining since 2014, and several indicating projects of luxury properties such as ‘One Park Taipei’ case and ‘Peace Palace’ built by Yuanlih Group, ‘55 TIMELESS’ case built by Continental Engineering Group, ‘Kingdom Xinyi’ case C and D, did not make a fortune without considering the customer group. It was a different from the economic environment in boosting period.
Due to the Taipei city government took the lead to issue luxury property tax since July 2011, and levied the tax in 2012. However, in the past only a single-family building could be regarded as a luxury property, so that some high-floor and high-class projects were not included. To cope with that, Taipei city government increased property evaluation massively in January 2014 and started to levy tax based on single family in July 2014. As a result, luxury property tax increases highly and the property sale market shrinks. It imposes negative effect on economic development. Because construction companies have to invest huge capital on acquiring construction site, so companies need proper financial plan before putting projects on market.
The research is about that how company H uses prime location to deal with luxury property tax and marketing shrink. It is through literature review and interview to understand the decision process and strategies made by the enterprise which decided to build a hotel project to make a profit based on economic circle. The study would be a basis for further research in real estate industry.

目錄

中文摘要 i
英文摘要 iii
誌謝 v
目錄 vi
表目錄 vii
圖目錄 viii
第一章緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究流程與架構 3
第二章文獻查證 5
2.1營利模式 5
2.2房地產業之營利模 20
第三章研究方法 29
3.1 研究架構 29
3.2 研究對象 30
3.3研究流程設計 30
第四章實證研究 34
4.1 研究個案公司介紹 34
4.2 研究個案公司之分析 39
第五章研究結論與研究建議 47
5.1 研究結論 47
5.2研究限制與未來研究建議 56
參考文獻
附錄
H公司A員工訪談結果
H公司B員工訪談結果
H公司C員工訪談結果
H公司D員工訪談結果
H公司E員工訪談結果
H公司F員工訪談結果

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