臺灣博碩士論文加值系統

社區旅遊強調地區的環境保護及經濟獲益，近年來已成為社區環境永續發展與管理的趨勢。然而，在社區營造發展的過程，卻常忽略社區環境資源型態之潛力，也鮮少連結至社區遊客的生活型態；此外，旅遊設施為地方的實質建設，對社區環境資源使用面向具有重要的影響，其設置的基本根據應是與旅遊行為連結的旅遊動機、旅遊體驗之心理變因，以及遊客實際的生活型態。因此，本研究即以社區永續發展為前提，探討不同社區環境資源型態對旅遊設施的需求、以及旅遊動機、旅遊體驗、生活型態與旅遊設施需求之間的相關性。
本研究以台南市為研究範圍，挑選四個社區作為研究對象，以一對一發放15歲以上之遊客進行問卷調查後，再以因素分析找出旅遊動機、旅遊體驗、生活型態及旅遊設施需求的構面。相關性則應用迴歸分析、典型相關分析、ANOVA分析及t檢定進行分析。
問卷調查得有效問卷339份，以迴歸分析結果顯示旅遊動機對旅遊體驗呈現正向直接影響。典型相關分析結果顯示旅遊動機愈強，對旅遊設施需求愈高；旅遊體驗的程度愈高，對旅遊設施需求愈高；不同的生活型態與旅遊動機、旅遊體驗，以及旅遊設施需求具有顯著相關性。

Community-based tourism emphasizes environment protection and economical benefits. which has become a trend in the promotion for environmental sustainability and management in community areas. However, community’s environmental and resources often been ignored in community development process. also rarely linked to community tourist’ s life Style；Besides, tourism facilities for local substance construction have impact of use for community’s environmental and resources. In accordance with basically should be the psychological variables of tourism motivation, tourism experience, which were linked to tourism behavior, and real life style of tourist. Thus, the study that is the premise of community sustainable development, takes to explore the relationship between different environment and resources of community, and the need of tourism facilities, and relationship among the need of tourism facilities, life style, tourism experience and tourism motivation.
This research takes Tainan as sampling area. Data were collected by one on one from the questionnaire in 4 community. The validity of the need of tourism facilities, life style, tourism experience and tourism motivation were assessed using factor analysis. To identity the effect were assessed using multiple regression analysis, canonical correlation, one-way ANOVA, and t-test.
Among which, multiple regression analysis reveals that tourism motivation and tourism experience shows positive relationship. Canonical correlation reveals tourism motivation, tourism experience, and need of tourism facilities are related. Relationships among tourism motivation, tourism experience and life style are related. Relationships between life style, and need of tourism facilities are significantly related.

第一章 緒論
第一節 研究動機與目的 1
第二節 研究範圍與對象 2
第三節 研究方法與流程 3

第二章 文獻回顧
第一節 社區旅遊相關文獻 5
第二節 旅遊設施需求相關文獻 12
第三節 旅遊動機相關文獻 16
第四節 旅遊體驗相關文獻 20
第五節 生活型態相關文獻 23

第三章 研究架構與設計
第一節 研究架構 25
第二節 問卷設計 27
第三節 研究調查計畫 34
第四節 統計分析方法 38

第四章 樣本與資料分析
第一節 背景屬性分析 40
第二節 項目分析與因素分析 42
第三節 旅遊動機與旅遊體驗之因果關係 61
第四節 典型相關 63
第五節 不同背景屬性與旅遊設施需求、旅遊動機、旅遊體驗與生活型態之
差異 74
第六節 不同社區分類特性對旅遊設施需求、旅遊動機、旅遊體驗與生活型
態之差異 88

第五章 結果與討論
第一節 旅遊動機與旅遊體驗的因果關係 91
第二節 旅遊動機、旅遊體驗、旅遊設施需求與生活型態之相關性 92
第三節 遊客背景屬性對旅遊設施需求、旅遊動機、旅遊體驗與生活型態之
相關性 96
第四節 社區分類特性對旅遊設施需求、旅遊動機、旅遊體驗與生活型態之
相關性 97

第六章 結論與建議
第一節 結論 98
第一節 建議 99

參考文獻
中文文獻 101
英文文獻 101

附錄
研究問卷 110

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