臺灣博碩士論文加值系統

Abstract
The utilization of traditional face-to-face payment interactions with physical currency is becoming increasingly unsustainable. Crime, fraud and counterfeiting make the business of doing business risky. "Lacking payment systems becomes a bottleneck for the vision of the Information Economy". (Schmidt et al., 1999). As such, EasyCard recognized that the right technology was crucial to improving the daily experience for the citizens of Taiwan. The company’s vision is a single card that takes you from day to night with your purchases and transactions. By utilizing this vision as a measurement of improvement as well as with the aid of the six innovative framework, an exploration of the innovative impact of the EasyCard and its business model in Taiwan will be conducted.
The secondary data was sourced both internally (business literature and public access company documents) and externally (case studies). The internal sources included past financial records, travel records, plans and programs of the company. The mediums outlined will be used to identify past levels of engagement and growth. This method was selected because it facilitates inexpensive and speedy data collection.

Abstract
The utilization of traditional face-to-face payment interactions with physical currency is becoming increasingly unsustainable. Crime, fraud and counterfeiting make the business of doing business risky. "Lacking payment systems becomes a bottleneck for the vision of the Information Economy". (Schmidt et al., 1999). As such, EasyCard recognized that the right technology was crucial to improving the daily experience for the citizens of Taiwan. The company’s vision is a single card that takes you from day to night with your purchases and transactions. By utilizing this vision as a measurement of improvement as well as with the aid of the six innovative framework, an exploration of the innovative impact of the EasyCard and its business model in Taiwan will be conducted.
The secondary data was sourced both internally (business literature and public access company documents) and externally (case studies). The internal sources included past financial records, travel records, plans and programs of the company. The mediums outlined will be used to identify past levels of engagement and growth. This method was selected because it facilitates inexpensive and speedy data collection.

Table of Contents
Abstract i
Table of Contents ii
List of Figures iv
List of Tables v
1. Introduction 1
1.1. Research Context 1
1.2. Primary Research Aim 1
1.3. Research Questions: 2
1.3.1. Research Question 1: 2
1.3.2. Research Question 2: 2
2. Literature Review 3
2.1. Company Background 3
2.1.1. Brand (EasyCard, 2016) 3
2.2. Social Theory of Money 4
2.3. Innovation 6
2.3.1. Incremental and Radical 6
2.3.2. Developed-developing countries: perspectives on radical innovation 7
2.4. Frugal Innovation 8
2.4.1. Frugal Innovation: link between business-driven, inclusive and social innovation 8
3. Research Theoretical Framework 10
3.1. Six Innovation Framework 10
3.1.1. Extended innovation: 10
3.1.2. Reduce innovation: 10
3.1.3. Merge innovation: 11
3.1.4. Reverse innovation: 11
3.1.5. Transfer innovation: 11
3.1.6. Change innovation: 12
3.2. Business Model 13
3.2.1. Business Model Canvas 13
4. Methodology – Case Study 17
4.1. What is a case study? 17
4.2. Rationale for use of this method 17
4.3. Case Study – EasyCard: Six innovation framework 18
4.3.1. Extended innovation 18
4.3.2. Reduce innovation 18
4.3.3. Merge innovation 20
4.3.4. Reverse innovation 20
4.3.5. Transfer innovation - The EasyCard Evolution 21
4.3.6. Change innovation 22
4.4. Business Model 24
4.4.1. EasyCard: Pay-per-use Current Business Model 25
4.5. Business Model Analysis 25
4.5.1. In-House Development and Hosting 26
4.5.2. Scalability: In-House Development; Outsourced Hosting 26
5. Research Questions 28
5.1. Research Question 1: 28
5.1.1. Benefit for users 29
5.1.2. Benefit for Public Administration 29
5.1.3. Benefits to the industry 29
5.2. Research Question 2: 30
6. Conclusion 32
References 33
Appendix 1: Scope of EasyCard 37

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