臺灣博碩士論文加值系統

在變動迅速之經營環境下，專門職業人員之執業環境亦隨之快速改變。客戶需要更多元且深入的服務、主管機關推出愈來愈複雜的法令、服務內容之專業程度高，服務內容高度客製化。是一種能解決高度特定問題的知識密集活動。

由於專門職業人員於業務執行時，常須代理客戶執行相關專業活動，加上與客戶間存在明顯資訊不對稱，故此類型企業之執業操作高度仰賴與客戶間信任關係之建立，影響操作個案順利與否甚鉅, 亦為其企業之核心競爭能力。

本研究企圖以建築師事務所之執業為例，以該產業之專業倫理規範定義為因子, 藉以探討相關因子於建立與客戶間信任關係間之關聯性、強度與向度機制。作為該類型事務所於執業時之後續服務客戶經營方式與商業模式建立之參考。研究結果顯示：Mayer, Davis, 與Schoorman(1995)組織信任行為的形成整合的模型，加上Ajzen( 1988,1991)提出的計畫行為理論確實能運用於建築師事務所與客戶信任關係之建立與傳遞模式。

As the business environment changes rapidly, the practice environment for professional and technical personnel changes even faster. To respond to the complicated and labyrinthine regulation from government, an architect should provide more customized and diversified professional service to his clients. In fact, architecture sector is a knowledge-intensive enterprise.
The professional and technical personnel usually need to provide essential information and suggestions for clients to make important decisions and the information is highly asymmetric. Therefore, the client’s confidence and trust in the architect plays critical role. This key factor often has great impact on the success of a case.
Taking the practice of an architecture firm as an example, this research tries to investigate the relationship between professional ethical norms and clients’ trust; and further provides the intensity and direction of such relationship. The result suggests that the model integrated the Theory of Planned Behavior (Ajzen, 1988, 1991) and the Model of Organizational Trust (Mayer, Davis, and Schoorman, 1995) can apply to the construction of trust relationship between an architecture firm and clients.

論文審定書 i
誌謝 ii
摘要 iii
ABSTRACT iv
目錄 v
圖目錄 vii
表目錄 viii
第壹章　緒論 1
第一節 研究背景與動機 1
第二節 研究目的 1
第貳章 相關理論與文獻回顧 2
第一節 代理問題及相關理論 2
第二節 資訊不對稱及相關理論 3
第三節 信任關係及計畫行為理論 3
第四節 建築師執業之專業倫理規範內涵 5
第參章 研究方法 6
第一節 研究步驟 6
第二節 研究設計 6
第三節 研究方法 9
第肆章 實證結果 12
第一節 專家訪談結果分析 12
第二節 因果關係結果分析 21
第伍章 結論與建議 24
第一節 研究結論 24
第二節 研究限制 25
第三節 後續研究建議 25
參考文獻 26
附錄一 28
附錄二 31

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