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The bartending industry is a new industry in Taiwan. Since Taiwan suffered from colonialism and rule in many countries, it has been deeply influenced by foreign cultures. The culture of the bar has changed from the former US military and Japanese entertainment venues to the earlier Piano Bar in Taiwan. The Talking Bar has a high standard of professional bar and restaurant tavern. This kind of drinking spirit, in addition to combining daily diet, is more integrated with many elements of the land, but also due to technological progress, many production techniques can use advanced technology, more modern. These well-known pubs and restaurants and pubs have gradually developed their own business models. “People” is the most important asset of each shop, it can be the foundation of a stable bar, it can also be a change factor, and everyone has a different mentality. These people are also formally the most important soul of each shop, through the dialogue with these "souls", let us draw the most precious experience from their years.
In this highly demanding industry, many things have gradually been replaced by the technology and mechanization of generations. Bartenders no longer just stay in their own bar. They use guest bartenders' activities, create brands, and ideas. The promotion of commercialization of bartending means that “Cocktail” can be more integrated into the lives of Taiwanese, and the culture of drinking and drinking can become a way of living and enjoying a better life. Originally, it was necessary to go to the bar to have a good bartending drink. After the commercialization of bartending, the bartending was brought into the home from the bar, and perhaps a great bartender was available at any time by opening the refrigerator. Use various promotion methods to convey brand ideas and expand the possibility of operating the bartending industry.
Keywords: Bartending Industry, Business Model, Transformation Strategy
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