臺灣博碩士論文加值系統

多年來台灣企業於海外投資的比例高度集中於中國大陸，而這樣的投資比例又對台灣國際化產生什麼樣的影響？本研究以臺灣企業的中國資產集中度做為調節變項，觀察海外銷售第一名的電子產業，對研發、行銷所做的投資強度以及產品多角化會對國際化的影響，並將中國資產集中度高的企業與中國資產集中度低的企業分為兩個群體分別分析，以解釋台灣企業於中國投資的比例與國際化間的關係。
本研究使用縱橫數據一般最小平方法迴歸分析(Panel Data Regression of Generalized Least Squares)作為統計方法來分析模型，以台灣電子相關產業439家上市公司為樣本，蒐集2006年至2015年共10年的4109筆資料作為基礎數據進行分析。其結果顯示研發強度與國際化間為倒U型關係；行銷強度與國際化間存在倒U型關係；產品多角化則與國際化間為負向關係；中國資產集中度與國際化間為正相關；中國資產集中度高的企業，投入過多資金研發將使國際化下降；中國資產集中度高的企業無論是否多角化都不影響國際化。

Taiwanese firms’ outward investments have been highly concentrated in mainland China for many years, the degree of internationalization be effect from it? This study is mainly based on the Taiwanese electronics industry, which is the Taiwan top value of exports industry, as the research object to explorer this issue. China Concentration Assets are served as moderators to examine their influence to research and development intensity, marketing intensity and product diversification. Distinguishing Taiwanese firms into high China concentration assets and low China concentration assets firms by the perspective of " China Concentration Assets "Finally, this study concludes the relationship of internationalization and the proportion of investment in mainland China.
The dataset in the research comprises of 4109 firm-year observations including 439 Taiwanese listed companies which is electronics industry ranging from the year 2006 to 2015 in Taiwan Economic Journal database (TEJ). By applying the panel data regression generalized least squares analysis.
The result of the study shows the inverted U-shaped relationship between the degree of internationalization and research and development intensity, the inverted U-shaped relationship between the degree of internationalization and marketing intensity, and the degree of internationalization have a negative correlation with product diversification. The degree of internationalization have a positive correlation with China concentration assets. High China concentration assets firms put excess resources in to R&D make the degree of internationalization decline, low China concentration assets firms whether choose product diversification or not, does not affect the degree of internationalization.

目錄
摘要 i
Abstract ii
目錄 iii
表目錄 v
圖目錄 vi
壹、緒論 1
貳、文獻探討 3
一、國際化的解釋 3
二、研發強度對國際化的影響 4
三、行銷強度對國際化的影響 5
四、產品多角化對國際化的影響 5
五、中國資產集中度對國際化直接與間接的影響 6
參、研究方法 7
一、研究架構 7
二、研究方法 8
三、數據蒐集與說明 8
四、測量 9
(一) 依變項 9
(二) 獨立變項 9
(三) 調節變項 10
(四) 控制變項 10
(五) 敘述性統計與相關矩陣 13
(六) 異質性分析 16
(七) 自回歸分析：單根檢定 16
(八) 自相關分析：Wooldridge測試 16
(九) 變項分析和多重線性測試 16
(十) 隨機效應/固定效應分析- Hausman 測試 17
肆、分析結果 18
(一) 縱橫數據一般最小平方法迴歸分析與假設檢驗結果 18
伍、結論與建議 27
(一) 討論 27
(二) 管理意涵 29
(三) 限制與未來研究建議 30
參考文獻 31
附錄 35

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