臺灣博碩士論文加值系統

終身教育為目前教育政策主流方向，而大學辦理之推廣教育是提供一般民眾持續進修、自我學習的各種課程，滿足民眾活到老、學到老的需求。
本研究主旨在了解推廣教育單位學員對產品品質及服務品質上之感受，探討是否會影響學員對服務單位整體滿意度及學員忠誠度。
本研究分析結果顯示，推廣教育單位提供之服務品質對學員滿意度具有正向顯著的影響、推廣教育單位提供之產品品質對學員忠誠度具有正向顯著的影響、學員滿意度對學員忠誠度具有正向顯著的影響。

Lifelong education is the mainstream direction of the current education policy, and the promotion education provided by the university is to provide a variety of courses for the general public to continue to study and self-learning, to meet the needs of the people who live and learn.
The main purpose of this study is to understand the feelings of the students in the promotion unit on product quality and service quality, and to explore whether it will affect the overall satisfaction of the service units and the loyalty of the students.
The analysis results of this study show that the service quality provided by extension education units has a positive and significant impact on student satisfaction, product quality provided by extension education units has a positive and significant impact on student loyalty, and student satisfaction has a positive and significant impact on student loyalty.

第一章 緒論
第一節 研究背景
第二節 研究動機
第三節 研究目的
第四節 研究流程
第二章 文獻探討
第一節 推廣教育
第二節 產品品質
第三節 服務品質
第四節 學員滿意度
第五節 學員忠誠度
第六節 產品品質、服務品質對學員滿意度之關係
第七節 產品品質、服務品質對學員忠誠度之關係
第八節 學員滿意度對學員忠誠度之關係
第三章 研究設計與實施
第一節 研究架構與假設
第二節 變項衡量
第三節 研究對象與資料收集方法
第四節 資料分析方法
第四章 實證結果與分析
第一節 敘述性統計分析
第二節 結構方程模型分析
第五章 結論與建議
第一節 研究結論
第二節 研究建議
第三節 研究限制
第四節 未來研究方向
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