臺灣博碩士論文加值系統

本研究主要目的在檢視臺灣珠寶業的經營模式與獲利因素，經由文獻探討，以及5位專家訪談後，本研究發現了一些影響珠寶專櫃經營績效的因素，這些研究發現將提供給實務界人士作為改進績效的參考。

The main purpose of this study was to examine the business model and profitability factors of the jewelry industry in Taiwan. After a literature review and interview with five experts, the study found some critical factors that affected the operating performance of jewelry counters. Practical implications will be provided to practitioners for improving jewelry counter performance.

摘 要 i
ABSTRACTii
誌 謝 iii
圖目錄 v
第一章 緒論 1
1.1 研究緣起與動機 1
1.2 研究目的 2
1.3 研究宗旨 2
第二章 文獻探討 3
2.1 職能 　3
2.1.1經營模式的定義 3
2.1.2經營模式的意義 4
2.2 專櫃經營 11
2.2.1 專櫃經營 　11
2.2.2 專櫃經營e化 12
第三章 研究方法 14
3.1 研究對象 14
3.2訪談問題與流程 14
第四章 研究結果與討論15
第五章 研究結論與建議20
參考文獻 21
附錄A 22

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