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研究生:謝虹德
研究生(外文):Hong-de Sie
論文名稱:不僅員工影響顧客,顧客也會影響員工:探討顧客情緒、員工情緒及情緒勞動之間的關係
論文名稱(外文):Not only employees affect customers, but customers also affect employees: exploring the relationship among customer emotion, employee emotion, and emotional labor
指導教授:吳毓麒吳毓麒引用關係
指導教授(外文):YU-CHI WU
學位類別:碩士
校院名稱:國立高雄大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:102
語文別:中文
論文頁數:43
中文關鍵詞:情緒勞動、顧客正向情緒、員工正向情緒
外文關鍵詞:employee positive emotionemotional laborcustomer positive emotions
相關次數:
  • 被引用被引用:2
  • 點閱點閱:323
  • 評分評分:
  • 下載下載:44
  • 收藏至我的研究室書目清單書目收藏:1
先前的研究認為,員工的情緒可能與情緒勞動有關。研究文獻指出,需要更多的研究來調查員工和情感勞動的正向和負向情緒之間的關係。因此,本研究的第一個目的是確認員工是否會影響情緒勞動。
從理論上講,目前的研究如情緒傳染理論和情感事件理論提供了解釋客戶情緒和員工情緒相互之間的關係。雖然服務交流是由員工和顧客之間的雙向互動,但大多數研究僅針對員工的情緒對顧客情緒的影響,很少文獻關注於顧客情緒對員工情緒的影響。鑑於對上述情緒勞動與員工情緒可能具有關聯,本研究試圖著重探索導致員工情緒的前置因素為何,顧客情緒是否會反過來影響員工情緒,其為導致員工情緒的前置變數。因此,本研究的第二個目的是探討顧客情緒是否可能影響員工情緒。
本研究從一線服務人員在餐廳或餐飲業工作人員為樣本,蒐集250份有效問卷分析研究。本研究利用結構方程模型(SEM)來驗證研究框架和假設。從理論上講,驗證如過去情緒傳染理論和情感事件理論,解釋客戶情緒和員工情緒之間的關係。除此之外,本研究在驗證上發現不同以往的結果,其現象可能與台灣服務業環境有關。在實踐中,這一研究結果可以幫助服務提供商和一線服務人員如何在服務上,通過合適的員工情緒表現(即情緒勞動)提供符合顧客的服務。
Prior studies found that employee emotion may be related with emotional labor. Researchers indicated that more studies are needed to investigate the relationship between the positive and negative affectivity of employees and emotional labor. Thus, the first purpose of this study is to investigate whether employee emotion may affect emotional labor.
Although a service interaction is composed of a double interaction between employees and customers, most of studies investigated the influence of employee emotions on customer emotions, but very few literature paid attention to effects of customer emotions on employee emotions. Given the possible effects of employee emotions on emotional labor as mentioned above, it is essential to explore the potential antecedent variables of employee emotions such as customer emotions. Thus, the second purpose of this study is to explore whether customer emotions may influence the employee emotions.
The participants chosen from FLEs working in restaurants or catering industry, and 250 questionnaires was distributed to participants. This study utilize structural equation modeling (SEM) to verify the research framework and hypotheses. In theory, the current study applies the emotional contagion theory and affective events theory to provide the explanations for the relationships between customer emotions and employee emotions. In practice, the findings of this study may help the service providers and FLEs to attract customers and provide qualified customer service by presenting a suitable employee display emotion (i.e., emotional labor).
第一章:介紹-06
第二章:文獻回顧
2.1 員工與顧客情緒-08
2.2 情緒勞動-08
2.3 研究架構-13
第三章:研究方法
3.1 抽樣程序-13
3.2 問卷量表-14
3.2 資料分析-17
第四章:結果
4.1 結構模型-18
4.2 信度分析-19
4.3 驗證式因素分析-20
4.4 模型評估-25
4.5 路徑分析-28
第五章:討論
5.1 結果總結-30
5.2限制和未來研究方向-31
參考文獻-33
圖表
表格3.1:顧客正向情緒量表-15
表格3.2:員工正向情緒量表-15
表格3.3:深層演技量表-16
表格3.4:淺層演技量表-17
表格4.1:樣本結構統計-18
表格4.2:研究模型各構面信度表-20
表格4.3:各構面CFA 分析-22
表格4.4:可靠性,平均變異數萃取量和判別有效性-24
表格4.5:研究模型潛在變項間標準化相關係數-27
表格4.6:配適指標的測量和結構模型-27
表格4.7:模型路徑分析表-29
圖一:研究架構-13
圖二:圖一整體模型的驗證性因素分析-26
圖三:整體模型-28
圖四:假設檢驗結果-29
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