中文
王丁林(2006),臺灣運動健身俱樂部發展探討,亞東學報,26,307-314。王昱鈞(2014),服務品質、體驗行銷、顧客滿意度、再購意願之研究-以統一星
巴克咖啡為例,南華大學企業管理系管理科學碩士班,嘉義縣。
行政院體育委員會(2008),行政院體育委員會中程施政計畫,台北:行政院體
育委員會。
汪志堅(2007),消費者行為(修定二版) ,台北市:全華圖書出版社。
林承峰(2008),健身俱樂部會員參與個人教練課程對俱樂部收益之研究(未出版
碩士論文),國立臺灣體育大學,臺中市。
徐藍翊(2005),健身俱樂部目標行銷之研究-以金牌健身俱樂部為例,銘傳大學
觀光研究所,臺北市。
張振忠(2008),服務品質、顧客滿意度與忠誠度對企業採用自動化新科技產
品再購意願之研究 - 以OPC產品為例,未出版碩士論文,國立高雄應用科
技大學,高雄縣。
曾柔鶯、許維哲(2009),消費者對於品牌計程車忠誠度之實證研究,顧客滿意
學刊,5(1),33-64。
黃俊豪(2015),服務品質、顧客滿意度與顧客忠誠度的關係-轉換成本為干擾變
項,國立屏東大學企業管理學系碩士班,屏東市。
闕山晴(2002),顧客滿意度與忠誠度之研究-以西式速食業為例(未出版碩士
論文),台灣科技大學,臺北市。
閻瑞彥、周嘉俊(2008),網站服務品質、商店形象、信任、知覺風險對顧客忠
誠影響之研究-以電子商店為例,電子商務研究,6(4),461-486。
英文
Anderson, E. W., & Sullivan, M. W. (1993). The Antecedets and Consequences of Customer Satisfaction for Firms. Merketing Science, 12(2). 125-143.
Anderson, E., Fornell, C., & Lemann, D. (1994). Customer Satisfaction, Market Share,and Profitability: Findings from Sewden. Journal of Marketing, 58, 53-66
Brown, G. H. (1952). "Brand Loyalty-Fact or Fiction?". Advertising Age, 23,53-55.
Cardozo, R. N. (1965). An experimental study of consumer effort, expectations and satisfaction. Journal of Marketing Research, 2, 244-249.
D. Grewal. (1991) . Effects of price, brand and store information on buyers’ product evaluations, Journal of Marketing Research, 28(3). 307-319.
Day, G. S. (1969). A Two-Dimensional Concept of Brand Loyalty. State University of New York at Buffalo, New York.
Dodds, W.B. and Monroe, K.B.,(1985) "The Effect of Brand and Price Information on Subjective Product Evaluations", Advances in Consumer Research.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish
Experience. Journal of Marketing, 55, 1-22.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60, 7-18
Francken, D. A.,(1993)Postpurchase Consumer Evaluation, Complaint Actions and Repurchase Behavior, Journal of Economic Psychology, 19(4)
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish
Experience. Journal of Marketing, 56, 6-21.
Harrell, G. D., & Frazier, G. L. (1999). Marketing: Connecting with Customers,
Englewood Cliffs. N.J: Prentice-Hall
Howard, Jagdish, N., & Sheth (1969). The Theory of Buyer Behavior. New York: John Wiley & Sons, Inc.
Kaiser, H F.(1974),An Index of Factorial Simolicity, Psychome
Kolter, P.,(1991). Marketing Management Analysis,Planning, Implementation &Control(7th Edition),Prentice-Hall,Inc.,Englewood Cliffs,New Jersey.
Kolter, P., Leong, S. M., Ang, S. H., & Tan, C. T. (1996). Marketing Management. An Asian Perpective, 617-620
Kotler, P.,(2000).Markering Managemen, 10th ed, New York:Prentice-Hall Inc
Lovelock, C. H. (1996), Service Marketing,(3rd ed.), Englewood Cliffs,
NJ: Prentice-Hall Inc.
Miller, A., Gartner, W. & Wilson, R. (1989), Entry order, market share,and competitive advantage: A study of their relationships in new corporate ventures, Journal of Business Venturing, No.4, pp.197-120.
Oliver, R. L. (1981). Measurement and Evaluation of Satisfaction Processes in
Retailing Setting. Journal of Retailing, 57(3). 25-48.
Oliver, R. L. (1993). Cognitive, Affective, and Attribute Base of the Satisfaction
Response. Journal of Consumer Research, 20(December). 418-430.
Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(Special Issue). 33-44.
Raphel, N & Murray,R(1995).Loyalty Ladder, Harper Collins Pubishers,Inc.
Selnes, F. (1993). An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty. European Journal of Marketing, 27(9).19-35.
Vavra, T. G. (2002), Customer satisfaction measurement simplified: A
step-by-step guide for ISO 9001:2000 certification, Wisconsin: ASQ Quality.
Zeithaml, V. A., & Bitner, M. J. (2000), Service Marketing: Integrating
Customer Focus across the Firm, (2nd Ed.), Boston, MA: McGraw-Hill
Companies