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研究生:陳敬涵
研究生(外文):CHEN, JING-HAN
論文名稱:台灣大學生對於創業教育認知之調查研究
論文名稱(外文):A survey on the Taiwan University Students' Cognition of entrepreneurship education
指導教授:顏上詠顏上詠引用關係洪偉峰洪偉峰引用關係
指導教授(外文):YEN, SHANG-YUNGHUNG, WEI-FENG
口試委員:顏上詠洪偉峰郭政忠
口試委員(外文):YEN, SHANG-YUNGHUNG, WEI-FENGKUO, CHENG-CHUNG
口試日期:2018-07-03
學位類別:碩士
校院名稱:逢甲大學
系所名稱:財務金融學系
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:96
中文關鍵詞:大學生創業創業教育
外文關鍵詞:college studentsentrepreneurshipentrepreneurship education
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在當今世界,新經濟正常受到全球各方的關注。實施新的經濟正常可以優化當地的風險結構,增強當地的活力,引入新的經濟增長點,發展增長潛力。這些因素的發生不可避免地與創新有關。創新在創業中發揮著極其重要的作用,是新常態經濟發展的核心動力。高效的創業活動可以提高就業率,科技成果可以使當地培育不同的經濟增長點,同時建立新的經營方式和經濟服務增長,甚至豐富當地經濟結構的多樣性。
近年來,同時,就業增長速度一直比較緩慢,增加了大學生的就業壓力。而且,社會的加薪率也相對較慢,因此相當多的大學生選擇創辦自己的企業,這裡的創業模式是創業的關鍵問題。本文總結了台灣大學生對創業教育認知的研究,以期了解當前社會環境中創業政策,創業教育,創業環境和資源合理使用對大學生創業狀態的影響。本文首先討論了大學生創業的定義,然後分析了創業政策,創業教育,創業環境和資源合理使用對創業態度的影響。本研究採用AMOS和SPSS軟件進行分析,研究結果表明,環境和資源的合理利用等因素促使企業家的態度明顯提升。本摘要討論了台灣大學生對創業教育的認知,以便為將來對創業態度的研究提供參考。

In today's world, the new normal of the economy has received increasing attention from all over the globe. Carrying out the new economic normal can optimise the local venture structure as well as increasing in local vitality, introducing new economic growth points and develop their growth potential. The occur of these factors are inevitably associated with innovation. Innovation plays an extremely important role in entrepreneurship and is the core driving force for the development of a new normal economy. Efficient entrepreneurial activities can increase employment rates, scientific and technological achievements can enable the local to cultivate different economic growth points along with building new business formats and economic service growth and even enriching the diversity of the local economic structure.
In recent years,Mean while, the growth rate of jobs has been relatively slow, increasing the employment pressure on college students. Furthermore, the salary increase rate in society is also relatively slow, so that a considerable number of college students choose to start their own business, the entrepreneurial model here is the critical issue of entrepreneurship. This summary studies the research on Taiwanese college students' cognition of entrepreneurship education, in order to find out the impact of entrepreneurial policy, entrepreneurship education, entrepreneurial environment and rational use of resources on college students' entrepreneurial state in the current social environment. This paper first discusses the definition of college students' entrepreneurship, and then analyses the impact of entrepreneurial policy, entrepreneurship education, entrepreneurial environment and rational use of resources on entrepreneurial attitudes. This study uses AMOS and SPSS software for analysis, the research results show that the environment and the rational use of resources and other factors have promoted the entrepreneurial attitude to rise distinctly. This summary discusses Taiwanese college students' cognition of entrepreneurial education, in order to be a reference for future research on entrepreneurial attitudes.

第1章 緒論……………………………………………………………...…1
1.1研究背景…………………………………………………………….……1
1.2研究動機………………………………………………………….………3
1.3研究目的…………………………………………………………….……6
1.4研究主題………………………………………………………….…….…6
1.5研究流程………………………………………………………..…………7
第2章 文獻探討……………………………………………………………8
2.1.1創新創業管理研究探討………………………………...………8
2.1.2創業教育簡介 ……………………………………………..………10
2.1.3創業教育的發展…………………………………………..………12
2.1.4創業教育的認知…………………………………………...………16
2.1.5創業現象……………………………………………………….…….…17
2.1.6創業導向…………………………………………………………..……18
2.2環境之相關定義………………………………………………………20
2.2.1環境分類………………………………………………………………21
2.2.2影響創業環境因素………………………………………………………23
2.2.3創業環境………………………………………………………………26
2.3.1政府創業政策…………………………………………………………27
2.3.1政府政策的影響………………………………………………………28
2.3.2社會環境與創業政策………………………………………………..….…30
2.3.3創業服務方面………………………………………………………………32
2.3.4創業管理……………………………………………………………………33
2.3.5合理利用創業資源…………………………………………………………35
2.4.創業態度……………………………………………………………….……37
2.4.1影響創業態度的個人特質因素……………………………………….……38
2.4.2創業機會………………………………………………………………..……38
2.4.3創業機會定義…………………………………………………………..……39
2.4.3創業機會相關理論………………………………………………...……40
2.4.4創業機會判斷…………………………………………………………..……43
第三章 研究方法………………………………………………………….………46
3.1研究假說………………………………………………………………….……46
3.2變數操作型定義與衡量……………………………………………….………52
3.3問卷設計………………………………………………………………….……53
3.4資料分析方法…………………………………………………………………57
第四章 研究分析與結果…………………………………………………………60
4.1基本統計分析…………………………………………………………………60
4.2信度與效度分析………………………………………………………………61
4.3教育,環境,政策和資源與創業態度關係表……………………….………63
4.4模型配適度分析……………………………………………………….………64
4.5四大因素對於創業態效果分析……………………………………….………66
4.6 假說關係驗證……………………………………………………….…………67
第五章 結論與建議……………………………………………………….………73
5.1結論……………………………………………………………………….……73
5.2建議…………………………………………………………………….………74
5.3研究限制………………………………………………………………….……75
參考文獻……………………………………………………………………………76
附錄:問卷…………………………………………………………………………94
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