臺灣博碩士論文加值系統

2Store is an online platform for Storage in Taipei, our business model is based in peer to peer network, we will be connecting people who need a space to storage their belongings (Renters) and people with empty space in their house and willing to gain an extra revenue renting their space for storage (Hosts), 2Store will aggregate independent service providers. In fact, one of the key characteristics of 2Store is that Hosts and Renters can set the characteristics of the service that they want. For example, size, location, conditions of the place, security, insurance etc. therefore users of the service can adjust the service according to their requirements.
2Store online platform will charge host and renters a commission fee as a broker, therefore 2Store doesn’t require to invest in real estate or warehouses, our operating cost are relatively low compared with the competitors in the storage business, this convert 2Store in an attractive and innovative business model.
Taipei have more than six companies involved in the storage business with about 12 warehouses and 44,000 mini warehouses. We also have analyzed the more than 2,7 million of persons in Taipei as our target market and the attraction of Taiwanese for new technologies and similar business models like Airbnb and Uber makes us believe that we have an opportunity of start operations in Taipei.

1. Executive Summary 1
2. Business Plan Canvas 3
3. Company Analysis 5
3.1. Business proposition 5
3.2. Strategy Canvas 5
4. Industry Analysis 8
4.1. Business environment 8
4.2. Market size and target market 10
4.3 Survey 14
5. Competitive Analysis 19
5.1. 2Store SWOT analysis 19
Strengths 19
Weaknesses 19
Opportunities 19
Threats 19
Strengths 20
Weakness 22
Opportunities 23
Threats 23
5.2. Competitors Analysis 25
5.3. Key partners 28
6. Customer Analysis 29
6.1. Customer Segments 29
6.2. Empathy Map of Customers 30
7. Marketing Plan 31
7.1. Channels 31
7.2. Customers Relations 33
7.3. Revenue Source & Pricing 34
8. Operation Plan 36
8.1. Key Resources 38
8.2. Key Activities 39
9. Management Team 43
10. Financial Plan 45
10.1. Realistic Scenario Forecast 45
10.1.1. Projected Profit & Loss Statement 47
10.1.2. Projected Balance Sheet Statement 48
10.1.3. Projected Cash Flow Statement 49
10.2 Pessimistic Scenario 50
10.3 Optimistic Scenario 54
References 58
Appendix 61

1. An-Chi Tung, (2009). Living Arrangements and Support for the Elderly in Taiwan. Retrieved from:
http://iussp2009.princeton.edu/papers/92543
2. Ashish Pahwa, (2018). Aggregator Business Model. What is it and how does it Operate? Retrieved from:
https://www.feedough.com/aggregator-business-model/
3. Boxful 任意存. About us. Retrieved from:
https://www.boxful.com.tw/
4. Chin-Oh Chang (2013). Public Housing Policy in Taiwan. National Chengchi University. Retrieved from: https://www.researchgate.net/publication/289342970_Public_Housing_Policy_in_Taiwan
5. Cindy Sui, (2012). Owning a home unattainable for many Taiwanese. Retrieved from: http://www.bbc.com/news/business-20779609
6. Easy Storage Taiwan. About us. Retrieved from:
http://www.easystorage.com.tw
7. Ek Elias (2013). How to start a Business in Taiwan. Taipei: Enspyre Publisher.
8. Export.gov, (2017). Taiwan Market Overview. Retrieved from: https://www.export.gov/article?id=Taiwan-Market-Overview
9. Jones Lang LaSalle: The rise of self-storage in Asia Pacific. Retrieved from: http://www.ap.jll.com/asia-pacific/en-gb/Research/Rise-of-self%20storage-in-AP-Jun17.pdf
10. Marketing Charts, (2017). Digital Marketing budget plans, by Channel. Retrieved from:
https://www.marketingcharts.com/industries/retail-and-e-commerce-74715/attachment/econsultancyadobe-digital-marketing-budget-plans-in-2017-feb2017
11. Marketing Charts, (2017). Digital Marketing Budget Plans in 2017. Retrieved from: https://www.marketingcharts.com/industries/retail-and-e-commerce-74715/attachment/econsultancyadobe-digital-marketing-budget-plans-in-2017-feb2017
12. Ministorage Taiwan. About us. Retrieved from:
http://www.ministorage.com.tw/
13. More space Storage (摩爾空間個人倉庫). About us. Retrieved from: http://www.morespace.com.tw/about/
14. Rachel Post, (2014). Are tiny houses and micro-apartments the future of urban homes? Retrieved from:
https://www.theguardian.com/sustainable-business/2014/aug/25/tiny-houses-micro-living-urban-cities-population-newyork-hongkong-tokyo
15. Santander Trade, (2018) Taiwan: Reaching the Consumer. Retrieved from: https://en.portal.santandertrade.com/analyse-markets/taiwan/reaching-the-consumers
16. Storage Deluxe Taiwan. About us. Retrieved from: http://www.storagedeluxe.com.tw/index.php?s=/Home/Index/about/cid/1.html
17. Store Easy. About us. Retrieved from:
https://www.storeasy.com.tw/about-us
18. Storage Friendly Taiwan. About us. Retrieved from:
https://www.store-friendly.com.hk/
19. United Nations, (2014). World’s population increasingly urban with more than half living in urban areas. Retrieved from: http://www.un.org/en/development/desa/news/population/world-urbanization-prospects-2014.html
20. Yi-Ling Chen, (2015). The factors and implications of rising housing prices in Taiwan. Retrieved from:
https://www.brookings.edu/opinions/the-factors-and-implications-of-rising-housing-prices-in-taiwan/
21. 台北市高齡統計項目
http://w2.dbas.taipei.gov.tw/news_weekly/AS/ASIM.pdf