臺灣博碩士論文加值系統

國內電信自由化後，通傳產業高度匯流、新興媒體百家爭鳴、無線技術急遽發展，使得電信業者面臨險峻經營環境與激烈競爭情勢，面對通路為王的新世代嚴苛考驗，掌握通路成為業者未來發展的致勝關鍵，而設點決策將是影響經營效益的一個決定性因素，良好的店址選擇，能吸引眾多的消費者前來惠顧，提高企業銷售量和獲利能力，為企業帶來最大化的收益。
本研究藉由文獻整理及模糊德爾菲法進行專家問卷，探討電信業門市設點的構面與準則，建構出四項評估構面及十五項評估準則；運用層級分析法來確立各準則項目之權重及排序。透過系統化、科學化的專業知識，找出影響設點之關鍵因素：構面中以立地條件最為重要，其次為區域條件、店面條件、成本條件，準則中以人潮流量、人口統計變數及區域屬性三項較為重要。以嚴謹研究方法，找出電信業門市設點創新決策模式，期能為業者於門市設點選擇時，提供準確客觀的評選依據。

After the liberalization of the telecom market, telecom & media industry is highly convergence, new media pop-up and contending, wireless technology developing rapidly, telecom industry is facing intense competition, and difficult marketing environment. As sales channels become critical path of new generation, predominating sales channels is key factor for winning marketing share of developing. One of the decisive elements is the location of channels; a better location choice will bring huge numbers of consumers, raising sales number and profitability, to maximum revenue of the company.
In this study, based on literature review and Fuzzy Delph method to processed experts survey, discussing Telecom Company the principle and facets of locating retail stores. To establish fore evaluate facets and fifteen principles of evaluations. Using AHP to sort out the sequence and weight. Find out the key factors of locating through systematically and scientifically professionally knowledge. Location is the most importance of the facets and then area factor, retail store, and cost efficiency. For the principles, customers flow, population statistic variations, and area distribution are most importance. As per rigorous methods to find out innovation decision making model of locating telecom retail store. To provide an accurate objective way as a basis of election.

Abstract i
Acknowledgements ii
Table of Contents iii
List of Tables v
List of Figures vi
Chapter 1 Introduction 1
1.1 Study background and motivation 1
1.2 Research objectives 1
1.3 Research procedures and structure 2
1.4 Research scope and limitations 5
Chapter 2 Literature Review 6
2.1 Definition of telecommunications enterprise 6
2.2 Development of telecommunications enterprises 6
2.3 Past research on the selection of point of sale locations 8
Chapter 3 Investigation of research methods 10
3.1 Fuzzy Delphi method 10
3.1.1 Overview of the Delphi method 10
3.1.2 Overview of the fuzzy Delphi method 10
3.1.3 Fuzzy Delphi method procedure 11
3.2 Analytic hierarchy process 14
3.2.1 Overview of the analytic hierarchy process 14
3.2.2 Basic assumptions of the analytic hierarchy process 14
3.2.3 The AHP procedure is conducted in the following phases 15
Chapter 4 Data analysis and results 19
4.1. Preliminary screening of evaluation criteria 19
4.2 Confirming evaluation criteria 22
4.2.1 Locating suitable experts and distributing the first questionnaire 22
4.2.2 Analyzing the FDM questionnaire 22
4.2.3 Confirming evaluation criteria 26
4.3 AHP analysis 27
4.3.1 Distributing the second expert questionnaire 27
4.3.2 Questionnaire analysis 27
4.3.3 Calculating weights and testing consistency 28
4.4 Weight ratios for the entire telecommunications retail point of sale evaluation hierarchy structure 29
4.4.1 Confirming the weights for each criterion 29
4.4.2 The order of the weights for the evaluation criteria structure 30
4.4.3 Case validation 31
Chapter 5 Conclusion and suggestions 35
5.1 Conclusion 35
5.2 Suggestions for future research 37
References 38

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