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研究生:Le Thị Lan Anh
研究生(外文):Le Thị Lan Anh
論文名稱:越南商業銀行員工工作動機之研究-以河內分行為例
論文名稱(外文):Working motivation for employees in Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank)-Hanoi branch
指導教授:潘偉華
指導教授(外文):Wei-Hwa, Pan
口試委員:黃邦寧
口試委員(外文):Bang-Ning, Huang、Mai Thanh Lan
口試日期:2017-07-17
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:英文
論文頁數:99
中文關鍵詞:動機、員工工作動力
外文關鍵詞:Motivation、Working motivation for employees
相關次數:
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  • 點閱點閱:152
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  • 收藏至我的研究室書目清單書目收藏:1
目的是激勵一般商業銀行的工人,激勵特別是商業銀行的員工,以往對員工工作動力的研究,特別是對越南工商行政聯合商業銀行的研究,我選擇了論文題目: “越南股份製商業銀行(越南銀行),河內分公司員工工作動機”。河內分行和其他銀行提供的報告的次要數據來源分析比較分行的員工態度和能力。
使用這項研究的方法是從調查收集的關於銀行職員的主要數據來源也用於研究工人的需求,為本行員工創造更好的工作環境。
除了使用最大數據分析方法在採訪銀行職工提供優勢的情況下,存在缺點。
分析結果表明原因,但最重要的是表明這些缺點不僅源於外部因素,而且來源於內部因素。
調查分析顯示,聯合商業銀行存在越南銀行的原因,缺點不僅來自外部因素,也來自單位內部的要素。在論文結尾的最大限度,提出了一些解決方案,以增加單位員工的積極性。作者還概述了越南河內工商貿易聯合商業銀行的若干建議。這些建議非常簡單,易於實施,但對於越南河北工商行政管理局河內銀行目前和未來的時期來說,這是非常必要的。這些建議主要側重於如何保留良好的員工,創造工作環境以及本行每名員工的報酬水平。所以我相信,通過這個研究,不僅可以幫助單位更加全面地發展銀行業務,而且還要看到一些解決方案,為員工創造動力。

Purpose motivate your workers in general commercial banks and motivate staff in particular commercial banks, the previous researches on the working motivation for employees in general and for Vietnam Joint Stock Commercial Bank for Industry and Trade in particular, I have chosen the topic for the thesis: “Working motivation for employees in Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank), Hanoi branch”. Secondary data sources from the reports supplied by Hanoi branch and other banks are used to analyze and compare the attitude and ability of the staff at the branch.
Methods uesd to have used the study is Primary data sources collected from the survey about the bank’s staff are also used to study the needs of workers in order to create a better working environment for the staff at the Bank.
Besides the maximum data analysis METHODS USED IN interviewing bank employees to provide the advantages, the disadvantages indicated exist.
Analysis results indicate the causes but the most important thing shows that these disadvantages not only stem from external factors but also from the internal factors.
The survey analyzes indicate the cause of the Joint Stock Commercial Bank exists Viettinbank, disadvantages exist not only from external factors but also from elements inside the unit. The maximum at the end of the essay, some solutions are given in order to increase motivation for the employees in the unit. The author also outlines a number of recommendations for Vietnam Joint Stock Commercial Bank for Industry and Trade Hanoi Bank. The suggestions are very simple and easy to implement, but extremely necessary for Vietnam Joint Stock Commercial Bank for Industry and Trade Hanoi Bank at present time and in the coming period. The proposals mainly focus on how to retain good employees or create work environments as well as the level of remuneration for each employee at the Bank. So, I believe that with this research not only helps the unit have a more general look to develop the Bank longer but also see some solutions for creating motivation for employees in the branch.

摘要 i
ABSTRACT ii
ACKNOWLEDGEMENTS iii
目錄 iv
List of Tables vi
List of Figures vii
CHAPTER 1: INTRODUCTION 1
1.2. The purpose and tasks of the research of subject 2
1.3. The object and the scope of the study 3
1.4. Overview of the results of research related to the subject 3
1.5. The structure of the thesis 4
CHAPTER 2: THE BASIS OF ARGUMENTS ABOUT THE MOTIVATION FOR WORKERS IN COMMERCIAL JOINT STOCK BANK 5
2.1. The concept 5
2.2. The theories of motivation 7
2.3 Characteristics create impetus for labour in commercial banks 19
2.4. The motivation for employees 22
2.5. The factors affecting motivation for employees 26
2.6 Experiences motivate employees in a bank TMCP 31
Chapter 3: RESEARCH METHODS 34
3.1. Data collection methods 34
3.2. Data analysis method 34
CHAPTER 4: THE REALITY OF CREATING MOTIVATION FOR WORKERS AT THE VIETNAM INDUSTRIAL AND COMMERCIAL BANK (VIETINBANK) – HANOI BRANCH 36
4.1. Overview of Vietinbank – Hanoi Branch 36
4.2. The situation of motivating employees at Viettinbank- Hanoi Branch 49
4.3. Assessment of motivation for employees of the bank 68
CHAPTER 5: SOME SOLUTIONS TO IMPROVE THE MOTIVATION FOR WORKERS AT VIETINBANK – HANOI BRANCH 72
5.1. The oientation up to 2020 of Vietinbank - Hanoi Branch 72
5.2 Some solutions to improve the motivation for employees at Vietinbank – Hanoi branch 74
CHAPTER 6: CONCLUSION 84
REFERENCES 85
APPENDIX: QUESTIONNAIRE SURVEY 88

1. Ths. Nguyen Van Thuy Anh, "Motivating employees with financial incentives," Journal of Labor and Social Affairs, No. 331, from 16 - 31/3/2008
2. Lecture on "Motivating in labor and remuneration issues in the market economy "- Dr. Tran Xuan Cau
3. Nguyen Quoc Tuan, Doan Gia Dung, Dao Huu Hoa, Nguyen Thi Loan, Nguyen Thi Bich Thu, Nguyen Phuc Nguyen (2006 ) human resource Management, Statistical Publishing House, Ha Noi
4. TS. Tran Kim Dung (2006), Human Resource Management, Statistical Publishing House, Ha Noi
5. Nguyen Duong - Linh Son (2005), Book People - the key to success: 6. Artistic use of human resources in business, World Publishing House.
7. Dr. Nguyen Anh Tuan (2005), Organizational Behavior Syllabus,
8. Dr.Mai Quoc Chanh, Tran Xuan Cau (2000), labor economics textbook,
9. Dr. Pham Duc Thanh - Dr. Mai National Chef (2007), Labour Economics Tex books, Education Publisher, Hanoi
10, Nguyen Van Diem, Ths Dr. Nguyen Ngoc Quan (2009), Human Resource Management Curriculum, Publisher Labour - Society Hanoi
11. Ts. Ha Van Hoi, Human Resource Management in the bank, Post Publishing House, 2008
12. Nguyen Hai San (1996), Bank Management, Statistical Publishing House, Ha Noi.
13. Nguyen Huu Lam (2007), Organizational Behavior, Statistics Publishing House, Ha Noi
14. James, H.Donnelly, JR, James L.Gibson, John M.Ivancevich (2008), learning basic Administrator, Publisher social labor, Hanoi (translated Vu Trong Hung, Phan Thang edited)
15. Decree 114/2002 / ND-CP dated 31/12/2002 stipulating in detail and guiding the implementation of some of the charter Labor Code on salary.
16. Circular No. 13/2003 / TT-BLD TBXH executable instructions dated 05/30/2003 of some articles of Decree 114/2002 ND-CP dated 31/12/2002.
17. Regulation of VIETINBANK salary
18. VIETINBANK. (2008), the credit rating system customers
19. http://my.opera.com (2007), three major leadership styles, 20/4 Day
20. http://my.opera.com (2007), Theory of Maslow and encourage the development of skills employee incentives, 13/8 day
21. The master’s thesis of Vu Thi Uyen (2008), Protection at the University of national Economics: "Motivating management employees in state-owned banks in Hanoi 2020”
22. The master’s thesis of Nguyen Trong Article (2012) protected at Shute" research job satisfaction of workers in cement companies Hai Duong Trung Hai- "
23. Master's thesis of Le Tuan Anh (2009), Protection at the University of National Economics: "Motivating employees working for the company at stake TKV Uong Bi power base."
24. The master’s thesis of Mai Quoc Bao (2010), Protection at the University of National Economics: "Perfection of motivating workers Cement Corporation Vietnam"
25. Master's Thesis of Le Ngoc Hung (2012), Protection at the Institute of technology and the Post and telecommunication: "Motivating employees in companies computing and data communication"
26. Financial statements. Hanoi Vietinbank 2013-2014
27. Website: Vietinbank.com.vn; saga.com.vn; vnba.org.vn; wikipedia.org; doanh nhan.net; vneconomy

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