臺灣博碩士論文加值系統

社群媒體於近年來快速發展導致了許多社會結構的改變，而其中從原先的僅限於非網路途徑建構之以社會資本，至現今已擴展至網路線上的社會資本建構管道。20世紀末至今的民主化潮流，透過社群媒體以及網絡快速地散布，已促使民眾對於政治的態度產生改變。因此本文從社會資本的面向切入，來觀察社會環境及科技的變化所導致社群媒體的廣泛使用，對政治效能感的影響究竟如何。

本研究使用亞洲民主動態調查的第四波(2014~2016)調查資料進行分析，觀察台灣、南韓及新加坡三個國家之間，「社會資本」與「社群媒體使用」對政治效能感之影響的差異。所採用的計量方法為 Ordered Logit Model 與 Structural Equation Model 兩種方法來進行迴歸分析。實證結果顯示，在新加坡，社群媒體的使用對於政治效能感的影響為正向的關係，然而，在台灣和南韓皆為負相關。另外，至於社會資本的累積在台灣與南韓對於政治效能感的提升是有助益的，而社會資本在社群媒體與政治效能感間的關係，具有重要的媒介效果。

The rapid development of information technology along with the prevalence of Internet use in recent years have led to drastic changes in social structure. In particular, social media use on the Internet has expanded the construction of social capital from offline group activities to the online network interactions. Coupled with the trend of democratization and social movements since the late 20th century, peoples attitudes toward politics have strongly affected by social media use on the Internet. Therefore, from the perspective of social capital formation, this study intends to investigate the impacts of social media on political efficacy.

By using the data drawn from the fourth wave survey of Asian Barometer (2014-2016), this study empirically examines and compares the effects of social media use on political efficacy through the formation of social capital for three East Asian countries - Taiwan, South Korea, and Singapore. According the estimations of Ordered Logit Model and Structural Equation Model, the empirical findings show that the effect of social media use on political efficiency is positive only in Singapore, but it is negative in Taiwan and South Korea. Moreover, political efficacy can be enhanced by the accumulation of social capital in Taiwan and South Korea. As a result, social capital is an important mediator in shaping the relationship between social media and political efficacy.

第一章 緒論
第一節 研究背景
第二節 台灣、南韓與新加坡之政治發展和民主制度概說
第三節 研究動機與目的
第四節 研究方法與架購
第二章 文獻回顧
第一節 社群媒體的定義與發展
第二節 社會資本的定義、發展以及影響因素
第三節 政治效能感的定義與影響因素
第四節 社群媒體與社會資本
第五節 社群媒體與政治效能感
第六節 小結
第三章 理論基礎與實證模型
第一節 理論基礎
第二節 實證模型
第四章 資料來源與變數定義
第一節 資料來源
第二節 變數定義與敘述統計
第五章 實證結果分析
第一節Ordered Logit Model實證結果
第二節結構方程模型 ( Structural Equation Modeling )
第六章 結論與建議
第一節 結論
第二節 建議
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