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研究生:紀禾斯
研究生(外文):Jesus Quiroa
論文名稱:INADAYS:台灣捕蚊產品之商業計畫書
論文名稱(外文):INADAYS: Business Plan for Taiwanese Mosquito Trap
指導教授:何小台
指導教授(外文):Wu, Jack
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:104
語文別:英文
論文頁數:54
中文關鍵詞:捕蚊蚊子INADAYS
外文關鍵詞:Mosquito TrapMosquitoINADAYS
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Mosquito control manages the population of mosquitoes to reduce their damage to human health, economies, and enjoyment. Mosquito control is a vital public-health practice throughout the world and especially in the tropics because mosquitoes spread many diseases, such as malaria. Mosquito-control operations are targeted against different problems: Nuisance mosquitoes bother people around homes or in parks and recreational areas; Economically important mosquitoes reduce real estate values, adversely affect tourism and related business interests, or negatively impact livestock or poultry production; Public health is the focus when mosquitoes are vectors, or transmitters, of infectious disease.
Disease organisms transmitted by mosquitoes include West Nile virus, Saint Louis encephalitis virus, Eastern equine encephalomyelitis virus, Everglades virus, Highlands J virus, La Crosse Encephalitis virus in the United States; dengue fever, yellow fever, Ilheus virus, malaria, and filariasis in the American tropics; Rift Valley fever, Wuchereria bancrofti, Japanese Encephalitis, chikungunya, malaria and filariasis in Africa and Asia; and Murray Valley encephalitis in Australia.
Since many mosquitoes breed in standing water, source reduction can be as simple as emptying water from containers around the home. This is something that homeowners can accomplish. For example, homeowners can eliminate mosquito breeding grounds by removing unused plastic pools, old tires, or buckets; by clearing clogged gutters and repairing leaks around faucets; by regularly changing water in bird baths; and by filling or draining puddles, swampy areas, and tree stumps. Eliminating such mosquito breeding areas can be an extremely effective and permanent way to reduce mosquito populations without resorting to insecticides. However, this may not be possible in parts of the developing world where water cannot be readily replaced due to irregular water supply.
Taiwan resides on a tropical weather meaning that has a good environment for mosquitos and many other types of bugs to spread easily. The same goes for Guatemala which is also located in a sub-tropical weather situation.. An enormous amount of consumer interest has been generated by the marketing of new devices designed to attract, then either trap or kill, mosquitoes. The general idea is to reduce the number of questing mosquitoes that would otherwise be afflicting the homeowner. Many products even claim to significantly reduce or even collapse local mosquito populations by decreasing the number of egg-laying females through their capture. Inadays bring us new technology in which can be easily marketed in the central American market not only because people will realize that is eco friendly but also cheaper in the long term.

Mosquito control manages the population of mosquitoes to reduce their damage to human health, economies, and enjoyment. Mosquito control is a vital public-health practice throughout the world and especially in the tropics because mosquitoes spread many diseases, such as malaria. Mosquito-control operations are targeted against different problems: Nuisance mosquitoes bother people around homes or in parks and recreational areas; Economically important mosquitoes reduce real estate values, adversely affect tourism and related business interests, or negatively impact livestock or poultry production; Public health is the focus when mosquitoes are vectors, or transmitters, of infectious disease.
Disease organisms transmitted by mosquitoes include West Nile virus, Saint Louis encephalitis virus, Eastern equine encephalomyelitis virus, Everglades virus, Highlands J virus, La Crosse Encephalitis virus in the United States; dengue fever, yellow fever, Ilheus virus, malaria, and filariasis in the American tropics; Rift Valley fever, Wuchereria bancrofti, Japanese Encephalitis, chikungunya, malaria and filariasis in Africa and Asia; and Murray Valley encephalitis in Australia.
Since many mosquitoes breed in standing water, source reduction can be as simple as emptying water from containers around the home. This is something that homeowners can accomplish. For example, homeowners can eliminate mosquito breeding grounds by removing unused plastic pools, old tires, or buckets; by clearing clogged gutters and repairing leaks around faucets; by regularly changing water in bird baths; and by filling or draining puddles, swampy areas, and tree stumps. Eliminating such mosquito breeding areas can be an extremely effective and permanent way to reduce mosquito populations without resorting to insecticides. However, this may not be possible in parts of the developing world where water cannot be readily replaced due to irregular water supply.
Taiwan resides on a tropical weather meaning that has a good environment for mosquitos and many other types of bugs to spread easily. The same goes for Guatemala which is also located in a sub-tropical weather situation.. An enormous amount of consumer interest has been generated by the marketing of new devices designed to attract, then either trap or kill, mosquitoes. The general idea is to reduce the number of questing mosquitoes that would otherwise be afflicting the homeowner. Many products even claim to significantly reduce or even collapse local mosquito populations by decreasing the number of egg-laying females through their capture. Inadays bring us new technology in which can be easily marketed in the central American market not only because people will realize that is eco friendly but also cheaper in the long term.

TABLE OF CONTENTS
1. Introduction to Mosquito trap 01
1.1. Mosquitoes and Control 02
1.2. New trends 02
2. Inadays 04
2.1. Company history 04
2.2. R &; D 05
2.3. Design and benefits 06
3. Worldwide Technologies 09
3.1. The Americas 09
3.2. Europe and Africa 12
3.3. Asia and Oceania. 13
4. Regional Products 15
4.1. Dynatrap 15
4.2. Bayer Corporation 18
4.3. S.C. Johnson &; Son 18
5. Guatemala Market Context 21
6. Target Market Analysis Summary 29
6.1. Country Market Segmentation 30
6.2. Product Market Segmentation 32
6.3. Market Trends 33
6.3.1. Eco friendly technology 33
6.3.2. Simple and reliable solutions 35
6.3.3. Fair Trade 36
6.4. Target Customers Middle and upper segment 37
6.5. Internet and Smartphone in Guatemala 38
7. Business Model Proposition 40
7.1. Business Model Canvas 40
7.2. Mission and Vision 43
7.3. Key of Success 43
7.4. Objectives 44
7.5. Company summary 44
7.6. Company Operation and SWOT analysis 46
7.7. Strategy and Implementation summary 46
7.8. Financial Analysis 47
8. Marketing Strategy 50
8.1. Positioning Statement 50
8.2. Price Strategy 50
8.3. Promotion Strategy 51
8.4. Placing Strategy 52
8.5. Sales Strategy 53


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