臺灣博碩士論文加值系統

產險業是競爭激烈的產業，保費不斷因為競爭而降低，在質量並重之要求下，主管暨員工都必須背負著龐大的工作環境之競爭與壓力，為公司爭取更多的客戶及更優良之業務，換取公司市場佔有率提升及公司組織績效的成長，如何讓員工增加工作滿足認同程度，進而提升員工對公司之向心力與忠誠度，主管的領導是關鍵之處。本研究將探討產險業員工，對主管之領導型態的認同程度是否會直接對員工本身的工作滿足及忠誠度有所影響，文中亦探討工作滿足是否對領導型態與員工忠誠度存在部分中介效果。此外，加入員工背景變項的探討，透過差異分析，瞭解不同背景變項之產險業員工，是否會對領導型態、工作滿足及員工忠誠度的認知程度產生顯著性的差異。研究結果發現：
1. 主管領導型態對工作滿足有正向影響。
2. 轉換型領導對員工忠誠度有正向影響。
3. 工作滿足對員工忠誠度有正向影響。
4. 工作滿足為主管領導型態與員工忠誠度的部分中介變項。
5. 部份員工背景變項在領導型態、工作滿足及員工忠誠度的認知程度有差異。

This study aims to investigate the relationship among leadership styles, job satisfaction, employee loyalty, and employee characteristics. Leadership styles was the independent variables, and employee loyalty was dependent variables, and job satisfaction as mediator for this study. A total of 250 questionnaires were distributed through purposive sampling procedure from F Non-Life Insurance Company. Descriptive statistics, Factor analysis, t-test, one-way ANOVA, and Multiple regression analysis were utilized to confirm supposition to this study. The research results shows as follows:
(1) There would be a positive influence of leadership styles on job satisfaction.
(2) There would be a positive influence of leadership styles on employee loyalty.
(3) There would be a positive influence of job satisfaction on employee loyalty.
(4) Job satisfaction is the mediator between leadership styles and employee loyalty.
(5) Some employee characteristics were significant found within leadership styles, job satisfaction, and employee loyalty.

目　次
致謝辭 i
摘 要 ii
Abstract iii
目　次 iv
圖　次 vi
表　次 vii
第一章　緒論 1
第一節、研究背景與動機 1
第二節、研究目的 4
第三節、研究範圍與對象 5
第四節、研究流程 6
第二章　文獻探討 7
第一節、領導型態 7
第二節、工作滿足 11
第三節、員工忠誠度 14
第三章　研究方法 17
第一節、研究架構 17
第二節、研究假設 18
第三節、研究變數的操作性定義與問卷設計 20
第四節、研究對象與問卷發放 24
第五節、資料分析方法 25
第四章　研究結果 27
第一節　描述性統計分析 27
第二節　相關分析 41
第三節　多元迴歸分析 42
第四節　差異分析 49
第五節　研究假設驗證結果 56
第五章　結論與建議 57
第一節　結論 57
第二節　建議 61
參考文獻 64
附錄
產險業主管領導型態、工作滿足對員工忠誠度之關聯性研究－以F產險公司為例問卷 68

圖　次
圖 1 1研究流程圖 6
圖 3 1研究架構圖 17
圖 4 1 控制變項之理論路徑分析模式 48

表　次
表1-1產險保費收入及成長率表 2
表2 1領導之定義 8
表2 2工作滿足之定義 12
表2 3員工忠誠度之定義 15
表3 1受測者基本資料操作性定義 20
表3 2領導型態問卷構面及題項 21
表3 3工作滿足問卷構面及題項 22
表3 4員工忠誠度問卷構面及題項 23
表4-1員工基本資料分配表 29
表4-2信度分析 30
表4-3領導型態之效度分析 31
表4-4工作滿足之效度分析 32
表4-5員工忠誠度之效度分析 33
表4-6領導型態之敘述性統計分析 35
表4-7工作滿足之敘述性統計分析 37
表4-8員工忠誠度之敘述性統計分析 40
表4-9相關分析表 41
表4-10領導型態對工作滿足之多元迴歸分析表 43
表4-11領導型態對員工忠誠度之多元迴歸分析表 44
表4-12工作滿足對員工忠誠度之多元迴歸分析表 45
表4 13中介效果分析係數表 47
表4-14性別之差異分析表 49
表4-15年齡之差異分析表 50
表4-16教育程度之差異分析表 51
表4-17服務年資之差異分析表 52
表4-18職稱之差異分析表 53
表4-19婚姻狀況之差異分析表 54
表4-20地區之差異分析表 55
表4 21研究假設驗證結果 56

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