臺灣博碩士論文加值系統

隨著網際網路與行動商務越來越成熟的發展，行動裝置越來越普及化，人們可以隨時利用電腦或是行動裝置來購買商品，有此看出行動商務已改變了現今人們的購物體驗。目前行動裝置的日益發展與普及下，如果在行動裝置上導入一套能夠依照使用者目前所在地點的商家推薦系統，不但可以方便快速的取得商家的資訊，也可以快速的找尋到自己想要的商品，並可以進一步的找到自己有興趣的商家。本研究將運用本體論導入在情境感知的商家推薦系統上，並探討其是否可以解決使用者在逛街時對於商家選擇上的問題。
結果顯示本系統在系統品質、資訊品質與服務品質這些方面上都有不錯的表現並且被使用者接受；在系統效益方面，推薦系統的設計確實為使用者降低了使用者在逛街時對於商家選擇的問題，為使用者帶來更加便利的逛街體驗；最後使用者對於本系統也是相當滿意的，使用者同意在未來將繼續使用本系統來查詢商家的相關資訊，並且也有將本研究所設計之具有實用性的商家推薦系統分享給親朋好友一起使用的意願。

Currently under development and the growing popularity of mobile devices and the Location Based Service is more popularity issue. If imported a context-aware recommendation system on mobile device which capable of accordance with the user's current location, not only can quickly and easily get your store information, you can quickly find what you want to goods.
The context-aware recommendation system is introduces ontology technologies to analyze the relations between the user and the store and the information about the store. The context-aware recommendation system can provide tailored, personalized results for the user in real-time. Finally the evaluation results show the context-aware recommendation system can provide high user satisfaction, and it is capable to solve the problems that users when they are looking for appropriate store to shopping.

中文摘要 i
英文摘要 ii
誌 謝 iii
目 錄 iv
圖索引 v
表索引 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第二章 文獻探討 7
第一節 推薦系統（Recommender Systems） 7
第二節 情境感知（Context-awareness） 12
第三節 本體論（Ontology） 16
第三章 系統架構 21
第一節 本體論建置 24
第二節 前端使用者 30
第三節 後端伺服器 32
第四章 系統實作 41
第一節APP設計發想 42
第二節APP開發過程與介面設計 43
第三節APP使用情境範例 50
第五章 系統評估 52
第一節 評估方法與實驗設計 52
第二節 評估結果 53
第六章 結論 63
第一節 結論 63
第二節 後續研究建議 64
參考文獻 66
附錄一 74

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