一、中文部份
行政院國家發展委員會(民106),總體經濟現況通報,取自
http://www.ey.gov.tw/state/News_Content3.aspx?n=3F00F60B9FC304D7&
s=2FE35E5B857F7A92。
吳鍇(民97),社會網絡對於心理契約認知形塑與知覺落差之影響分析,中正大學博
士論文。
宋佳玫(民94),心理契約與員工績效間關係之研究—個人、組織因素契合之觀點,
成功大學碩士論文。
李肇興(民104),兩岸華人世代差異在心理契約違背之研究,逢甲大學博士論文。周逸衡,劉宜芬(民101),服務接觸中顧客公民行為之概念與衡量發展,企業管理學
報,95(4),39-69。
高瑞新(民100),工作價值觀與服務導向組織公民行為之研究─以警專學生為例探討
心理契約與專業承諾之中介效果,中央大學博士論文。
張嘉娟(民92),員工內部行銷知覺、企業文化差異知覺與組織承諾之關聯性研究-以
集團企業子公司員工為研究對象,中原大學碩士論文。
張靜雲(民102),組織支持對教師顧客導向行為的影響-心理契約的中介角色,教育
經營與管理研究集刊,(8),81-105。
陳照明,萬榮水(民90),勞雇心理契約理論建構的爭論之剖析及其解決之展望,中
國行政評論,10,101-128。
陳銘薰、方妙玲(民92),心理契約違犯對員工工作行為之影響之研究—以高科技產
業為例,輔仁管理評論,11(2),1-32。
游倬奇(民93),內部行銷、顧客導向、組織承諾與工作滿足相關性研究-以典型、
非典型聘僱餐飲服務人員為例,世新大學碩士論文。
黃營杉、齊德彰(民93),服務業內部行銷、企業文化、工作滿足與經營績效間關聯
之研究-以台灣國際觀光旅館為例,管理與系統,11(4),485-507。
錢書華(民98),人力資源管理系統與員工績效之關係:心理契約的中介效果,中山
大學博士論文。
二、英文部份
Al-Hawary, S. I. S., Al-Qudah, K. A. M., Abutayeh, P. M., Abutayeh, S. M., and Al-
Zyadat, D. Y. (2013). The impact of internal marketing on employee’s job satisfaction of commercial banks in Jordan. Interdisciplinary Journal of
Contemporary Research in Business, 4(9), 811-826.
Adams, J. S. (1965). Inequity in social exchange. Advances in Experimental Social
Psychology, 2, 267-299.
Aggarwal, U., and Bhargava, S. (2009). Reviewing the relationship between human
resource practices and psychological contract and their impact on employee
attitude and behaviours: A conceptual model. Journal of European Industrial
Training, 33(1), 4-31.
Argyris, C. (1960). Understanding organizational behavior. Oxford: Dorsey Press.
Arnett, D. B., Laverie, D. A., and McLane, C. (2002). Using job satisfaction and
pride as internal-marketing tools. The Cornell Hotel and Restaurant
Administration Quarterly, 43(2), 87-96.
Arnold, J. (1996). The psychological contract: A concept in need of closer
scrutiny?European Journal of Work and Organizational Psychology, 5(4), 511-520.
Atkinson, C. (2007). Trust and the psychological contract. Employee Relations,
29(3), 227-246.
Babakus, E., Yavas, U. (2012). Customer orientation as a buffer against job
burnout. The Service Industries Journal, 32(1), 5-16.
Bal, P. M., Kooij, D. T., and De Jong, S. B. (2013). How do developmental and
accommodative HRM enhance employee engagement and commitment? The role of
psychological contract and SOC strategies. Journal of Management Studies,
50(4), 545-572.
Bao, Y., Olson, B., Parayitam, S., Zhao, S. (2011). The effects of psychological
contract violation on Chinese executives. The International Journal of Human
Resource Management, 22(16), 3373-3392.
Baron, R. M., and Kenny, D. A. (1986). The moderator-mediator variable distinction
in social psychological research: Conceptual, strategic, and statistical
considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bei, L. T., and Chiao, Y. C. (2001). An integrated model for the effects of
perceived product, perceived service quality, and perceived price fairness on
consumer satisfaction and loyalty. Journal of Consumer Satisfaction,
Dissatisfaction and Complaining Behavior, 14, 125-140.
Bernstein, S. L. (2005). Internal marketing of an ED-based public health
initiative. The American Journal of Emergency Medicine, 23(3), 411-413.
Blumberg, M., and Pringle, C. D. (1982). The missing opportunity in organizational
research: Some implications for a theory of work performance. Academy of
Management Review, 7(4), 560-569.
Boichuk, J. P., and Menguc, B. (2013). Engaging dissatisfied retail employees to
voice promotive ideas: The role of continuance commitment. Journal of
Retailing, 89(2), 207-218.
Boles, J. S., Howard, W. G., and Donofrio, H. H. (2001). An investigation into the
inter-relationships of work-family conflict, family-work conflict and work
satisfaction. Journal of Managerial Issues, 13(3), 376-390.
Bove, L. L., and Johnson, L.W. (2000). A customer-service worker relationship
model. International Journal of Service Industry Management, 11(5), 491-511.
Bowen, D. E., and Schneider, B. (1988). Services marketing and management-
implications for organizational-behavior. Research in Organizational Behavior,
10, 43-80.
Brown, T. J., Mowen, J. C., Donavan, D. T., and Licata, J. W. (2002). The customer
orientation of service workers: Personality trait effects on self-and
supervisor performance ratings. Journal of Marketing Research, 39(1), 110-119.
Brown, S. P., and Peterson, R.A. (1993). Antecedents and consequences of
salesperson job satisfaction: Meta-analysis and assessment of causal effects.
Journal of Marketing Research, 30(1), 63-77.
Cahill, D. J. (1995). The managerial implicational of the learning organization: A
new tool for internal marketing. Journal of Service Marketing, 9(4), 43-51.
Cahill, D. J. (1996). When to use qualitative methods: A new approach. Marketing
Intelligence and Planning, 14(6), 16-20.
Conduit, J., and Mavondo, F. T. (2001) How critical is internal customer
orientation to market orientation? Journal of Business Research, 51(1), 11-24.
Conway, N., and Briner, R. B. (2002). Full-time versus part-time employees:
Understanding the links between work status, the psychological contract, and
attitudes. Journal of Vocational Behavior, 61(2), 279-301.
Cooper, J., and Cronin, J. J. (2000). Internal marketing: A competitive strategy
for the long-term care industry. Journal of Business Research, 48(3), 177-181.
Coyle-Shapiro, J., and Kessler, I. (2000). Consequences of the psychological
contract for the employment relationship: A large-scale survey. Journal of
Management Studies, 37(7), 903-930.
De Meuse, K. P., Bergmann, T. J., and Lester, S. W. (2001). An investigation of the
relational component of the psychological contract across time, generation, and
employment status. Journal of Managerial Issues, 13(1), 102-118.
De Vos, A., Buyens, D., and Schalk, R. (2003). Psychological contract development
during organizational socialization: Adaptation to reality and the role of
reciprocity. Journal of Organizational Behavior, 24(5), 537-559.
Davis, K., and Newstrom, J. W. (1997). Human behavior at work: Organizational
behavior. New York: McGraw-Hill.
Davis, K., and Newstrom, J. W. (1989). Human behavior at work: Organizational
behavior. 8th Edition. New York: McGraw-Hill.
Donavan, D. T., Brown, T. J., and Mowen, J. C. (2001). The consequences of service
worker customer orientation: Job satisfaction and commitment. In American
Marketing Association. Conference Proceedings, American Marketing Association,
12(1), 26.
Donavan, D. T., Brown, T. J., and Mowen, J. C. (2004). Internal benefits of
service-worker customer orientation: Job satisfaction, commitment and
organizational citizenship behaviors. Journal of Marketing, 68(1), 128-146.
Dubinsky, A. J., and Staples, W. A. (1981). Are industries salespeople buyer
oriented? Journal of Purchasing and Material Management, 17(3), 12-19.
Dunlap, B. J., Dotson, M. J., Chambers, T. M. (1988). Perceptions of real estate
brokers and buyers: A sales-orientation, customer-orientation approach. Journal
of Business Research, 17(2), 175-187.
Ferdous, A. S., and Polonsky, M. (2014). The impact of frontline employees'
perceptions of internal marketing on employee outcomes. Journal of Strategic
Marketing, 22(4), 300-315.
Freese, C., and Schalk, R. (2008). How to measure the psychological contract? A
critical criteria-based review of measures. South African Journal of
Psychology, 38(2), 269-286.
Fu, Y. K. (2013). The influence of internal marking by airlines on cistomer-
oriented behavior: A.test of the mediating effect of emotional lbor. Journal of
Air Transport Management, 32, 49-57.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller
relationships. The Journal of Marketing, 58(2), 1-19.
George, W. R. (1977). Retailing of services-challenging future. Journal of
Retailing, 53(3), 85-98.
George, W. R. (1990). Internal marketing and organizational behavior: A partnership
in developing customer-conscious employees at every level. Journal of Business
Research, 20(1), 63-70.
Greene, W. E., Walls, G. D., and Schrest, L. J. (1994). Internal marketing: The key
to external marketing success. Journal of Services Marketing, 8(4), 5-13.
Grönroos, C. (1981). Internal marketing–an integral part of marketing theory.
Marketing of services, 236-238.
Grönroos, C. (1984). A service quality model and its marketing implications.
European Journal of Marketing, 18(4), 36-44.
Gronroos, C. (1990). Relationship approach to marketing in service contexts: The
marketing and organizational behavior interface. Journal of business research,
20(1), 3-11.
Grönroos, C. (2001). The perceived service quality concept–a mistake? Managing
service quality: An International Journal, 11(3), 150-152.
Guest, D., and Conway, N. (1997). Employee motivation and the psychological
contract: The third annual IPD survey of the state of the employment
relationship. London: Institute of Personnel and Development.
Gummesson, E. (1987). The new marketing—developing long-term interactive
relationships. Long Range Planning, 20(4), 10-20.
Gummesson, E. (1992). Quality dimensions: What to measure in service organizations.
Advances in Services Marketing and Management, 1, 177-205.
Hennig-Thurau, T. (2004). Customer orientation of service employees: It’s impact
on customer satisfaction, commitment and retention. International Journal of
Service Industry Management, 15(5), 460-478.
Herriot, P., Manning, W. E. G., and Kidd, J. M. (1997). The content of the
psychological contract. British Journal of Management, 8(2), 151-162.
Heskett, J. L. (1987). Lessons in the service sector. Harvard Business Review,
65(2), 118-126.
Heskett, J. L., Sasser Jr, W. E., and Hart, C. W. L. (1990). Service breakthroughs:
Changing the rules of the game. New York: The Free Press.
Hoffman, K. D., and Ingram, T. N. (1992). Service provider job satisfaction and
customer. Journal of Services Marketing, 6(2), 68-78.
Homburg, C., Wieseke, J., and Bornemann, T. (2009). Implementing the marketing
concept at the employee–customer interface: The role of customer need
knowledge. Journal of Marketing, 73(4), 64-81.
Homburg, C., Müller, M., and Klarmann, M. (2011). When does salespeople’s customer
orientation lead to customer loyalty? The differential effects of relational
and functional customer orientation. Journal of the Academy of Marketing
Science, 39(6), 795-812.
Hui, M. K., Au, K., and Fock, H. (2004). Reactions of service employees to
organization-customer conflict: A cross-cultural comparison. International
Journal of Research in Marketing, 21(2), 107-121.
Joseph, W. B. (1996). Internal marketing builds service quality. Marketing Health
Services, 16(1), 54-59.
Kadic-Maglajlic, S., Vida, I., Obadia, C., and Plank, R. (2016). Clarifying the
influence of emotional intelligence on salesperson performance. Journal of
Business and Industrial Marketing, 31(7), 877-888.
Kelley, S. W. (1992). Developing customer orientation among service employees.
Journal of the Academy of Marketing Science, 20(1), 27-36.
Kohli, A. K., and Jaworski, B. J. (1990). Market orientation: The construct,
research propositions and managerial implications. The Journal of Marketing,
54(2), 1-18.
Kotler, P. (1972). A generic concept of marketing. The Journal of Marketing, 36(2),
46-54.
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4),
48-64.
Kotler, P. (1980). Marketing management: Analysis, planning, and control/Philip
Kotler. 4th Edition. New Jersey: Prentice-Hall.
Kotler, P., and Armstrong, G. (1991). Principles of marketing. 5th Edition. New
Jersey: Prentice-Hall.
Kotler, P. (2000). Marketing management: Analysis, planning, implementation, and
control. 10th Edition. New Jersey: Prentice-Hall.
Kotler, P. T., and Keller, K. L. (2012). Marketing management. 14th Edition. New
Jersey: Prentice-Hall.
Kotter, J. P. (1973). The psychological contract: Managing the joining-up process.
California Management Review, 15(3), 91-99.
Lambert, L. S., Edwards, J. R., and Cable, D. M. (2003). Breach and fulfillment of
the psychological contract: A comparison of traditional and expanded views.
Personnel Psychology, 56(4), 895-934.
Lam, S. K., Kraus, F., and Ahearne, M. (2010). The diffusion of market orientation
throughout the organization: A social learning theory perspective. Journal of
Marketing, 74(5), 61-79.
Lee, J., Chaudhry, A., and Tekleab, A. G. (2014). An interactionist perspective on
employee performance as a response to psychological contract breach. Personnel
Review, 43(6),861-880.
Leonard, L., Berry, L. L., and Parasuraman, A. (1991). Marketing of
services:Competing through quality, New York: The Free Press.
Levinson, H., Price, C. R., Munden, K. J., Mandl, H. J., Solley, C. M. (1962).
Men, management, and mental health. Boston: Harvard University Press.
Lings, I. N. (2004). Internal market orientation: Construct and consequences.
Journal of Business Research, 57(4), 405-413.
Lings, I. N., and Greenley, G. E. (2010). Internal market orientation and market
oriented behaviours. Journal of Service Management, 21(3), 321-343.
Lovelock, C., and Wirtz, J. (2011). Services marketing: People, technology,
strategy. Boston: Prentice-Hall.
Lub, X., Nije Bijvank, M., Matthijs Bal, P., Blomme, R., and Schalk, R (2012).
Different or alike? Exploring the psychological contract and commitment of
different generations of hospitality workers. International Journal of
Contemporary Hospitality Management, 24(4), 553-573.
MacNeil, I. R. (1985). Relational contract: What we do and not know. Wisconsin Law
Review, 3(3), 483-525.
McCartney, S. (2000). Airlines’ reputations hinge on the basics, study shows-
dependability, low fares, and financial stability are key in travelers’
minds. Wall Street Journal, 34(27), B4.
Michaels, R. E., and Day, R. L. (1985). Measuring customer orientation of
salespeople: A replication with industrial buyers. Journal of Marketing
Research, 22(4), 443-446.
Mills, P. K., Chase, R. B., and; Margulies, N. (1983). Motivating the
client/employee system as a service production strategy. Academy of Management
Review, 8(2), 301-310.
Millward, L. J., and Hopkins, L. J. (1998). Psychological contracts, organizational
and job commitment. Journal of Applied Social Psychology, 28(16), 1530-1556.
Motowidlo, S. J., and Lawton, G. W. (1984). Affective and cognitive factors in
soldiers' reenlistment decisions. Journal of Applied Psychology, 69(1),
157-166.
Moorman, C., Deshpande, R., and Zaltman G. (1993). Factors affecting trust in
market research relationships. Journal of Marketing, 57(1), 81-101.
Morrison, E. W., and Robinson, S. L. (1997). When employees feel betrayed: A model
of how psychological contract violation develops. Academy of Management Review,
22(1), 226-256.
Narvar, J. C., and Slater, S. F. (1990). The effect of a market orientation on
business profitability. Journal of Marketing, 54(4), 20-35.
Nebeker, D., Busso, L., Werenfels, P. D., Diallo, H., Czekajewski, A., and Ferdman,
B. (2001). Airline station performance as a function of employee satisfaction.
Journal of Quality Management, 6(1), 29-45.
Ndubisi, N. O. (2012). Mindfulness, reliability, pre-emptive conflict handling,
customer orientation and outcomes in Malaysia’s healthcare sector. Journal of
Business Research, 65(4), 537-546.
Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill.
Ostrom, A. L., Bitner, M. J., Brown, S. W., Burkhard, K. A., Goul, M., Smith-
Daniels, V., Demirkan, H., and Rabinovich, E. (2010). Movingforward and making
a difference: Research priorities for the science of service. Journal of
Service Research, 13(1), 4-36.
Oliver, R. L. (1999). Whence consumer loyalty. Journal of Marketing, 63, 33-44.
Paulin, M., Ferguson, R. J., and Bergeron, J. (2006). Service climate and
organizational commitment: The importance of customer linkages. Journal of
Business Research, 59(8), 906-915.
Pfeffer, J., and Veiga, J. F. (1999). Putting people first for organization
success. The Academy of Management Executive, 13(2), 37-48.
Piercy, N., and Morgan, N. (1991). Internal marketing—The missing half of the
marketing programme. Long Range Planning, 24(2), 82-93.
Porter, L. W., Pearce, J. L., Tripoli, A. M., and Lewis, K. M. (1998). Differential
perceptions of employers’ inducements: Implications for psychological
contracts. Journal of Organizational Behavior, 19, 769-782.
Quester, P. G., and Kelly, A. (1999). Internal marketing practices in the
Australian financial sector: An exploratory study. Journal of Applied
Management Studies, 8(2), 217-229.
Rafiq, M., and Ahmed, P. K. (2000). Advances in the internal marketing concept:
Definition, synthesis and extension. Journal of Service Marketing, 14(16),
449-462.
Raja, U., Johns, G., and Ntalianis, F. (2004). The impact of personality on
psychological contracts. Academy of Management Journal, 47(3), 350-367.
Rhoades, L., and Eisenberger, R. (2002). Perceived organizational support: A review
of the literature. Journal of Applied Psychology, 87(4), 698-714.
Rindfleisch, A., and Moorman, C. (2003). Interfirm cooperation and customer
orientation. Journal of Marketing Research, 40(4), 421-436.
Robinson, S. L., and Rousseau, D. M. (1994). Violating the psychological contract:
Not the exception but the norm. Journal of Organizational Behavior, 15(3),
245-259.
Robinson, S. L., Kraatz, M. S., and Rousseau, D. M. (1994). Changing obligations
and the psychological contract: A longitudinal study. Academy of Management
Journal, 37(1), 137-152.
Robinson, S. L., and Morrison, E. W. (1995). Psychological contracts and OCB: The
effect of unfulfilled obligations on civic virtue behavior. Journal of
Organizational Behavior, 16(3), 289-298.
Robinson, S. L. (1996). Trust and breach of the psychological contract.
Administrative Science Quarterly, 41(4), 574-599.
Rousseau, D. M. (1989). Psychological and implied contracts in organizations.
Employee Responsibilities and Rights Journal, 2(2), 121-139.
Rousseau, D. M. (1990). New hire perceptions of their own and their employer’s
obligations: A study of psychological contracts. Journal of Organizational
Behavior, 11(5), 389-400.
Rousseau, D. M., and McLean Parks, J. (1993). The contracts of individuals and
organizations. Research in Organizational Behavior, 15, 1-43.
Rousseau, D. M. (1995). Psychological contracts in organizations: Understanding
written and unwritten agreements. California: Sage Publications.
Rousseau, D. M. (2004). Psychological contracts in the workplace: Understanding the
ties that motivate. The Academy of Management Executive, 18(1), 120-127.
Saxe, R., and Weitz, B. A. (1982). The SOCO scale: A measure of the customer
orientation of salespeople. Journal of Marketing Research, 19(3), 343-351.
Schalk, R., and Freese, C. (1997). New facets of commitment in response to
organizational change: Research trends and the Dutch experience. Journal
of Organizational Behavior (1986-1998), 107-123.
Schein, E. H. (1965). Organizational psychology. New Jersey: Prentice Hall.
Schein, E. H. (1980). Organizational psychology. 3rd Edition. New Jersey: Prentice
Hall.
Sels, L., Janssens, M., and Van Den Brande, I. (2004). Assessing the nature of
psychological contracts: A validation of six dimensions. Journal of
Organizational Behavior, 25(4), 461-488.
Shore, L. M., and Tetrick, L. E. (1994). The psychological contract as an
explanatory framework in the employment relationship. Journal of Organizational
Behavior (1986-1998), 91.
Stroh L. K., Northcraft, G. B., and Neale, M. A. (1994). Organizational behavior: A
management challenge. Fort Worth: Dryden Press.
Tansuhaj, P., Randall, D., and McCullough, J. (1988). A services marketing
management model: Integrating internal and external marketing functions.
Journal of Services Marketing, 2(1), 31-38.
Taylor, S. L., and Cosenza, R. M. (1997). Internal marketing can reduce employee
turnover. Supervision, 58(12), 3-5.
Thomas, D. R. (1978). Strategy is different in service businesses. Harvard Business
Review, 56(4), 158-165.
Turnley, W. H., and Feldman, D. C. (1998). Psychological contract violations
during organizational restructuring. Human Resource Management, 37(1), 71-83.
Turnley, W. H., and Feldman, D. C. (1999). The impact of psychological contract
violations on exit, voice, loyalty, and neglect. Human Relations, 52(7),
895-922.
Van Dyne, L., Graham, J. W., and Dienesch, R. M. (1994). Organizational citizenship
behavior: Construct refinement, measurement, and validation. Academy of
Management Journal, 37(4), 765-802.
Walsh, G., Hennig-Thurau, T., Wayne-Mitchell, V., and Wiedmann, K. P. (2001).
Consumers' decision-making style as a basis for market segmentation. Journal of
Targeting, Measurement and Analysis for Marketing, 10(2), 117-131.
Williams, M. R., and Wiener, J. (1990). Does the selling orientation-customer
orientation (SOCO) scale measure behavior or disposition? Enhancing Knowledge
Development in Marketing, 239-242.
Wilson, A., Zeithaml, V. A., Bitner, M. J., and Gremler, D. D. (2012). Services
marketing: Integrating customer focus across the firm. New York: McGraw Hill.
Zablah, A. R., Franke, G. R., Brown, T. J., and Bartholomew, D. E. (2012). How and
when does customer orientation influence frontline employee job outcomes? A
meta-analytic evaluation. Journal of Marketing, 76(3), 21–40.