臺灣博碩士論文加值系統

中文摘要
　　從文化政策促動文化創意產業的應運而生，文化創意產業的經濟樣貌，以指定的社會空間與閱聽人消費文化所交互作用而成。對於閱聽人而言，文化創意消費是社會融入與休閒活動的生活方式；政府推動文化創意產業，則是為了跟上世界潮流並凝聚社會意識與活絡產業活動。據此，本文援用「場域」、「消費文化」作為分析框架，探討指定的社會空間對產業活動的效益，以及閱聽人參與社會活動的分析內容。研究方法援用質性研究，進行3位文化創意產業相關人員與7位閱聽人，共計10人次的深度訪談，輔以2次參與觀察，以及二手資料蒐集的方式。
　　研究發現，第一，文化創意產業在台灣推動的特殊性在於，將文化與創意合併為單一產業，一來為了迎合多數產業的發展性，再者是政府整併了許多其他國家的文化政策內容，為盡早跟上世界潮流所致定義不明與不知所云的狀況。第二，目前台灣首要以「文創園區」此種社會場所作為主要產業活動推動的場域，如此一來，文化創意產業的經濟效益都是由閱聽人的消費文化所構成，使得文化創意產業流落消費文化的俘虜。

關鍵詞：文化創意產業、文化政策、社會場所、文創園區、消費文化

Abstract
In Taiwan, Culture Creative Industry was promoted by the government. The revisiting of Culture Policy was seen as an economy growth driver. Therefore, the government rebuilt the social spaces as fields- Cultural parks. For the audience, to engage and to experience leisure is to be social included and being life-improving. In the study, ‘social policy’, ‘social spaces’ and ‘consumer culture’ are invoked as analysis frame to understand how the cultural parks could benefit the participants of the culture creative industry, also, to know the thoughts of the audience about the relationship between culture creative industry and the meaning of consumption behavior. In the research, in-depth interview, participant observation and second hand data analysis, three quality research methods are conducted to understand the core issues of culture creative industry happening in Taiwan. The most important findings are: the culture creative industry is conducting without coordinated policy and industries; the cultural parks are the main fields for the industry growth, however, the most activities happened here are based on the consumer culture. Which means the government tries to create a national aesthetics through culture creative industry provision, but it turns out to make the audience become slaves to the consumer culture.


Keywords: Culture creative industry, Cultural policy, Social space, Cultural park, Consumer culture

目錄

第一章、前言
　第一節、台灣文創產業發展樣貌...1　　　　　　　　　　　　　　　　第二節、研究緣起...4

第二章、創意產業與文化政策、消費社會與社群主義
　第一節、消費社會...7
　　壹、消費促進社會意涵的流動...7
　　貳、消費、休閒與文化...10
　　參、消費社會場所...14
　第二節、創意產業與文化政策...18
　　壹、因：政治催生文創產業...18
　　貳、果：經濟面貌因政策而改變...21
　　參、創意產業作為一種社會、經濟參與...26
　第三節、閱聽人的資本形式與社會網絡...28
　　壹、文化、休閒參與的資本形式...28
　　貳、象徵性資本的消費流動...32
　　參、文創產業的社會網絡性...34

第三章、研究問題與研究方法
　第一節、研究目的與研究問題...38
　第二節、研究源起...39
　第三節、研究方法與執行步驟...40

第四章、文創產業之社會情境分析
　第一節、第一節、台灣文創產業的獨特性...48
　　壹、台灣獨創的「文化創意」產業...48
　　貳、文創產業作為經濟發展動能...50
　　參、文創產業隱性的社會影響乃自於個人消費...53
　　肆、小結...55
　第二節、「文創」集散地：文創園區
　　壹、文創園區的來由與現況...57
　　貳、參與觀察分析－文創園區的生存之道...61
　　參、小結：文創市集作為文創產業的縮影...69
　第三節、閱聽人主體性反饋：文創園區、文創市集與文創...72
　　壹、文創園區作為場域的選擇...72
　　貳、文創市集映射出產業現實面...75
　　參、消費文創商品與閱聽人自我內化...76

第五章、結論：文創產業的消費虛無性
　第一節、文創產業、文創市集與閱聽人消費的交互作用...79
　　壹、台灣文創產業來由之獨特性...79
　　貳、文創活動的參與選擇...80
　　參、閱聽人消費之於文創產業現況...82
　第二節、綜合討論...84
　　壹、社會場所與文創產業經濟活動的現實面...84
　　貳、文創－創造無所不侵的虛無性消費行為...85
　第三節、研究限制與建議...88

參考書目...89
表目錄...93
圖目錄...94
訪談大綱...95

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