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In the past 10 years, Singapore’s economic development of the
entertainment city trend, at the same time, under the entertainment and
leisure environment policy, under constant restrictions and control from time
to time, KTV enterprise business in the market, often vicious cycle
competition, plus The substitution of entertainment goods in the shopping
market and the increase in population policies in new immigrants in many
countries are important environmental impacts. In particular, in the past few
years, under the protection of the local talent function system, the reduction
of foreign labor resources has resulted in an increase in labor costs, as well
as the competition of foreign companies, resulting in increased pressure on
competition in the entertainment environment industry. Strategy, at this
time, to have a keen sense of touch, to carry out business.
This case analyzes the situation through the channels of various forms
of strategy description, and based on the spirit of the company's musicloving
culture, through the theory of the literature, and the various analytical
tools learned, to explore the relevant topics of the enterprise, after using
several After the analysis of the tools, it reflects the differentiated
development resources of KTV enterprises, as well as the internal structure
of the enterprise, the description and quantitative analysis, the specific and
research and analysis of the differentiation strategy, the review and the
development of the enterprise.
The case studies its processing and reference documents to form an
empirical plan for future differentiation of KTV companies in the future.
1.In the enterprise field, after the environmental project and analysis, there
can be better organization, face the impact of future changes and changes in
the environment, analyze the external competitive strategy management, and
create an analysis of the competitive environment in the internal
environment. Earlier changes in competitive advantage, and differences in
tactically, to analyze previous issues, and management model choices.
2.In the process of learning, we will pay more attention to how to better the
various environmental management difference strategy systems, innovative
knowledge of new technologies, use Porter's five-force analysis, and three
competitive strategies, and SWOT matrix tools to analyze and do Difference
strategy and comparative analysis habits.
3.The overall perspective of the study, and the reference and description,
more clearly the development of KTV differentiation, and the attention to
KTV business processes, and qualitative, quantitative, procedural, public
administration, price, competition, marketing, leadership decisions Etc., can
be a risk-based forecast, add more consideration to the factors of
differentiation in business management.
4.From the analysis of the research papers and the records of the evaluation,
it is possible to guide the observations and records after the incident, or to
make a difference between the environmental performance operations, as a
file and a report, for future analysis and understanding., omit time and more
clearly, understand the organizational implementation of differences in
current conditions.
5.The case study can be used as a current implementation of the discussion,
discussion of issues related to management competition differentiation, as a
reminder to implement, and to increase the efficiency of the treatment,
various population development and changes in the nature of the humanities
and social environment, to take preventive measures, Make the company's
competition based on future differences, more efficient assessment, and
guidance for the development potential of the enterprise.
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